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 "I
already had an excellent marketing
reputation when I enrolled in Robert
Middleton's Marketing Action Group. My
question was, "How do I take my company to
a higher level?" Through this class I
redefined some of our key services based
on really understanding what's important
to our customers. Profits on some
engagements have grown by 15 or more times
(or "1500% or more") and require little
extra work on our part. Using Robert's
marketing blueprints also makes all of our
marketing easier, faster, and more
effective." - Phil Hamilton CPA,
President, Hamilton Business Group, Inc.,
Austin, TX.
 The
best thing that happened for me during the
Marketing Action Group was a real shift in
how I perceive marketing. I am not
sure how you did it, but my whole being
relates to marketing from a very different
place. For a long time, my mind would tell
me one thing, but then when I would
actually go out and try to market, my
whole body would feel a sense of terror
and totally freeze up. It was a horrible
feeling and obviously did not endear me to
the marketing process.
But
something has definitely shifted. Some
of it I'm sure is that I am more confident
in my coaching skills and no longer feel I
have to "sell" my services. But a bigger
piece of this shift comes from being in
this class. Although there may be other
experts who have your knowledge of
marketing, I am willing to bet there
are very few who share your ability to
combine information, personal stories,
humor, support, and your own
vulnerabilities in a way that motivates
people as well as you. It is obvious
that you do this because you love
marketing and you really want people to
succeed at it - but you want them to
succeed in a way that makes sense for
them. From my experience, that is a fairly
unique approach; and I thank you for
that!
The
other big piece of this shift came from
working with this amazing group of
people. I feel incredibly empowered
through the support of this group. Seeing
that my own struggles may not be as unique
as I thought, and knowing that other
people, even successful ones, still
struggle with this stuff has been
incredibly heartening and motivating. I
now can look at marketing as a learning
process and I am very excited about it -
and, believe me, that is something I
thought I would never say. Being able
to laugh together, share ideas, and
support each other as we all continue to
expand our individual marketing comfort
zones has been a priceless gift; and I am
very much looking forward to the next
session.
Mary
Ann Baliey - Bailey Coaching, Seattle,
WA
 "I
took Robert Middleton's Marketing Action
Group when my coaching business really
needed a jump start. While I had a clear
vision, it wasn't
translating into workable marketing
to attract my ideal clients. Robert's
masterful facilitation and excellent
information gave specific tools and
actions to immediately attract new
clients. His program is so
comprehensive that even six months after
completing it I'm still implementing new
strategies - and gaining more business."
Lorna McLeod - Creative Callings
Coaching, Sedona, AZ
 "The
Marketing Action Group was just what I
needed to get me moving. The structure
guaranteed that I would make progress and
the facilitation by Robert Middleton
combined with the insightful feedback from
the group was a magical process. The
groups are perfect for those who aren't
sure what they need to do, and for those
who know what to do but somehow
just can't seem to get started.
- John Kinde - Humor Power
 "Joining
the Marketing Action Groups was the
absolute best thing I did for my business
all year. I was kind of at a plateau
and I didn't really know what I
needed to do to take it up a
notch. But during the classes I got
crystal clear about my next steps and was
supported the whole way through as I put
them into action. Getting personalized
attention from Robert
is so valuable! I used
to wonder where the next client
was going to come from and now
I'm actually starting a waiting list of
people who want to work with me. When
Robert talks about attracting all the
clients you can handle, he's not joking
around - it really does happen! - Mona
Grayson - Let's do the Work
 "I
really want to thank you for all of your
feedback in the MAG groups... I have read
most of your manual, read (and taken
notes) on nearly every single e-zine
for over five years, and listened to
many of your audio programs, so I had a
fabulous foundation. However, the MAG
groups really helped me synthesize that
information and take it to a much higher
level. Every now and again, a "sound
byte" from one of our sessions will go
rolling through my head -as if I have a
little Jiminy Cricket sitting on my
shoulder- that gives me a solid direction
for whatever marketing endeavor I might be
working on at the time. The benefits of my
time with the MAG sessions will be with me
for a very long time! - Susan Kruger -
Soar Study Skills
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"Holding Your Feet to the
Fire!"
Marketing
Action Groups
If
you want to take your marketing to the next level
but are stuck in moving forward...
For
many self-employed professionals, it's not that you
don't know how to market your services. It's
just that you don't. You know you should, but
something always seems to get in the way. And the
dreams of taking your professional service business
to new heights never materialize because not enough
people know about who you are and what you can
offer.
Or
perhaps you're doing as much as you can to market
your services but you're just not getting the
results you think you should be getting. You're
looking for ideas, brainstorming, inspiration and
feedback to get you on track and keep you there.
You need a structure of support that can help with
any and every marketing issue you've ever
faced.
Going
to the Next Level
You
know you have great services to offer to your
clients. You're intelligent, creative and
ambitious. You do a great job when you work with
clients. But all of this won't do you much good if
you don't get your message out to your potential
clients.
If
you are interested in taking your business to the
next level, we can help you get there. But you
need more than marketing information or a marketing
workshop, you need a system and a structure to get
you focused and on track with your
marketing.
I
have created this Marketing Action Group to "hold
your feet to the fire" and create an
environment of accountability where you take your
business by the reins and start to market it
actively. If you join this group, this is what you
can expect to happen:
1.
You'll get very clear on where you are
going
with your business and what you want to
accomplish with your marketing. You'll have a
direction you can be passionate about and a way
to play the game of marketing that you can win
consistently.
2.
You'll understand the game of
marketing
and how it works to attract clients like
clockwork to your business. You'll understand
the rules of the game and what it takes to win
consistently.
3.
You'll break through your resistance, fears and
hesitation about
marketing.
You'll actually start to see marketing as a fun
and creative business activity that you can do
successfully.
4.
You'll nail down your marketing
message
so that it expresses clearly and concisely what
it is you provide for your clients. And perhaps
for the first time, people will really start to
get it. You'll generate interest and attention
at a whole new level.
5.
You'll know what to do to create marketing
materials that
educate, inform and build confidence in you and
your service. People will feel you are credible
and trustworthy.
6.
You'll choose the right marketing strategies for
your business
- strategies that get you in front of
qualified prospects, interested in buying your
services. You'll establish yourself as an
expert, a leader in your field who prospects
want to hear from.
7.
Finally, you'll develop a comprehensive
marketing action plan,
a
step-by-step roadmap that you'll follow in
implementing your marketing strategies to
produce consistent marketing results.
How
the Marketing Action Group is
Different
This
program builds on the Action Plan Seven Principles
of Marketing. It provides the solid, proven
marketing information necessary to develop an
effective client attraction strategy. But after
you've learned what to do, you need to apply it and
fine tune it to get long-term results. And again,
you need the support and feedback to keep you going
in the right direction.
They
key to the effectiveness of a group like this is
the structure of support. Other members will
give you input on your plans, offer resources, give
feedback, and provide encouragement. You won't feel
like you're working in a vacuum. And you end up
getting ideas and information you would never get
if you were not in a group.
The
Structure of the Marketing Action
Group
This
is a 4
month program
consisting of 8 sessions total.
The
program consists of ninety-minute group coaching
sessions. The calls are conducted through a
telephone bridge line which you can access from
anywhere in the world (we will have participants
from all over the country and overseas as well).
There are typically 6 to 12 participants in each
group for maximum interaction and personal
attention.
Each
week you'll send in a report, plan or marketing
materials you're working on to all the other
members of the group. In the sessions you'll
get feedback, ideas, resources and support to help
you take things to the next level. In addition,
you'll get homework and assignments and you'll make
a promise for what you'll work on between sessions.
In other words, we'll "hold your feet to the
fire" to make sure you keep moving
forward.
In
addition, during the course of the Marketing Action
Group you'll have direct access to your marketing
coach. You will have a minimum of one coaching
session monthly, plus they will give you feedback
by email as needed and will be available by phone
for brief questions or feedback.
The
Marketing Action Group uses our "7-Step Fast Track
Model"
This
proven methodology was developed by Robert
Middleton of Action Plan Marketing and has been
used successful with thousands of self-employed
professionals and professional service businesses.
Your Marketing Coach has been trained and certified
in this methodology and has solid experience in
working with Independent Professionals on their
marketing.
1.
Marketing Ball -
The Game of Marketing
The
first thing you need to understand is how the
game of marketing is played - and won.
Successful marketing is not a random set of
activities; it has an underlying structure and
set of rules you must follow to be successful.
When you understand the game you can finally
start to play it with some
confidence.
2.
Marketing Mindset
-
The Inner Game of Marketing
How
you think about marketing your business is a big
key to success. If you are avoiding
marketing, afraid to implement marketing plans
or just plain confused about what to do next,
you need to change your current marketing
mindset to be successful. The good news is that
it's easier than you think.
3.
Marketing
Syntax
- The Language of Marketing
Most
people don't realize that marketing has a
language. If you use the right language, you
generate attention and interest. If you use the
wrong language, your prospects won't pay
attention to you. It's absolutely necessary that
all your marketing messages and communications
adhere to the language of marketing.
4.
Core Marketing
Message
- The Value of Marketing
Your
first important step in marketing is to create a
marketing message that speaks to the needs and
desires of your clients. When you have such
a message, you have created a foundation that
will be utilized in all your marketing. A great
marketing message tells the prospect what's in
it for them to do business with you.
5.
Marketing
Information
- The Currency of Marketing
Once
you have the attention and interest of a
prospect, the next thing they want is more
information. We call marketing information
"currency," because it actually buys you
attention, time, credibility and trust.
Marketing information includes everything from
your business card to your web site.
6.
Marketing
Strategies
- The How-To of Marketing
Once
you have the foundation of your marketing
message and information, it's time to implement
some marketing strategies. Strategies
include everything from networking to speaking
to mailings to publishing. You need to develop
and implement the most appropriate and effective
marketing strategies for your business.
7.
Marketing Action
Plans
- The Structure of Marketing
Your
final marketing step is developing a very
detailed marketing action plan or plans.
It's not enough to know the strategies you are
going to use, you need to map them out like a
blueprint with very specific objectives and
action steps. Once you have a solid plan, you
are well on your way to attracting all the
business you need.
The
Group Is For You If...
As
you can see, this is a powerful, comprehensive
program. You should only consider joining if
you are ready to break out of your comfort zone and
take your business and marketing to a whole new
level. You're going to get better results in the
group if...
1.
You are the owner or partner of a professional
service business such as: consulting,
coaching, training, design, writing, executive
recruiting, financial planning, law, accounting,
engineering, or other professional service. You
may be a sole proprietor or a member of a
professional firm.
Note:
Currently
the group is not open to: those running
primarily online businesses selling products,
retail businesses, manufacturers, multi-level
marketing or other product-oriented businesses.
2.
You want to make a contribution. For you,
business isn't just about making money, it's
about making a difference. You are committed to
doing everything possible to help your clients
succeed.
3.
Your business is a passion. It's not just
something to make some money until something
better comes along. You are committed to growing
in your profession and you're in it for the long
haul.
4.
You are action-oriented and a self-starter.
If you're waiting around to be discovered or
take months to think something through, then
this group will only irritate you. We'll ask you
to step outside your comfort zone every week to
produce unexpected results.
5.
You're willing to experiment and be
persistent. Even if you're following proven
marketing principles and strategies, marketing
is a bit of an art. Not everything you try will
work. The only real tool you have is trial and
error. You need to be able to tolerate
uncertainty.
6.
You see life and career as an adventure.
Business, marketing and life are all games that
can be played with a great deal of energy and
fun or they can be taken much too seriously.
You're going to have much better results if
you're playing not only to win but to
grow.
About
Your Group Leader
All
the group Leaders for Marketing Action Groups are
Action Plan Marketing Coaches who have personally
been trained and certified by Robert Middleton.
They have all gone through an extensive, in-depth
training and coaching program and are qualified to
train and coach clients using my Seven Marketing
Principles. You can learn more about the marketing
coaches on this page: Marketing
Coaches.
You can contact a coach directly or you can fill
out the form below and one of our Marketing Coaches
will get back to you within 48 hours.
Details
of next Marketing Action Group
Marketing
Action Groups are ongoing and new ones are starting
most months. Please fill out the form below and
we'll get to you with information on the programs
that are currently available.
Is
the Program Guaranteed?
Yes,
with conditions. This program is about you
taking positive action to market your services and
grow your business. You'll get homework and
assignments every session. If you do all the
homework, you'll get the kind of results outlined
at the top of this page. If you attend the sessions
(6 out of 8), do the assignments, send in your
reports and are still not satisfied, you can ask
for a full or partial refund. If you do not attend
the sessions and do the homework, the only
guarantee is that it will not work for
you!
Pricing
Most
Action Plan Marketing Coaches offer the Marketing
Action Group for a fee of about $500 per month for
four months.
Apply
for the Marketing Action Group and get a free
Marketing Strategy Session
Because
we have limited space for each of these Groups and
because the groups are not for everyone, I ask
those interested in participating to apply using
the form below. Once we get your application, an
Action Plan Marketing Coach will be in touch with
you within 48 hours and set up a complimentary
Marketing Strategy Session to explore your current
marketing situation and goals, to discuss your
challenges and see if the Marketing Action Groups
are right for you.
We
look forward to receiving your
application,
Robert Middleton
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