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Thanks
for requesting these HEOB TeleClass
Recordings
TeleClass
Recordings -
Marketing and Selling High-End, Outcome-Based
Services or Programs
What
would happen in your business if you offered
High-End, Outcome-Based programs? It can
transform your business. You will not only earn
more money, you'll be working with more of your
ideal clients and making a bigger contribution.
These teleclass recordings are a great introduction
to developing, marketing and selling high-end
programs. I've also included a slide show on the
complete HEOB process.
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Please
note that the Mastery Program for 2010
is now full. We will be taking
applications for the next program in
January of 2011. You'll find
information on the Mastery
Program
here.
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HEOB
Marketing Teleclass Recordings
Recording
# 1 - Marketing And Selling High-End, Outcome
Based Programs
In
this teleclass we talk about how to create and
market HEOB programs. And we also discuss
how these are advanced program where you need a
solid marketing foundation first.
You
can listen to the TeleClass by clicking on the
link below.
Recording
#2 - HEOB Case Studies
In
this teleclass we talked with six people who are
successfully marketing and selling high-end
programs in their business. This includes
many hands-on approaches to developing,
marketing and selling these programs.
You
can listen to the TeleClass by clicking on the
link below.
Slide
Show - Presentation for ICF
Conference
You
can view the slides by clicking on the links
below.
Marketing
High-End, Outcome-Based Programs
Selling
High-End, Outcome-Based Programs
The
Marketing Mastery Program and the Marketing
Club
If
you are interested in the next Marketing
Mastery
Program,
I recommend you join and actively work on the
materials in the Action
Plan Marketing
Club
first. The Club contains the core marketing
information you will be using in the Mastery
Program. The more familiar you already are with
these marketing models and concepts, the readier
you will be for the Mastery Program.
You
can test drive the Marketing Club for one month for
free. After that the fee is $29 per month (or
you can get an annual or lifetime membership).
Learn more about the Marketing Club
at
this link.
Again, you can sign-up online and the first month
is absolutely free.
Also
note that we promote the Mastery Program to Club
members first, so as a Club member you have a
better chance of being accepted into the Mastery
Program.
All
the best,
Robert
Middleton
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