Vrinda Normand lives just down the road from me in Felton California. I met her at a workshop with another marketing friend, Bill Baren and wqas impressed by her business. Last year I interviewed her for my Marketing Club and I invited her to write a guest column for More Clients this week and to lead a complimentary teleseminar next week.

This article will demonstrate how personal stories work to attract more clients to your business  

By Guest Author Vrinda Normand, The Irresistible Writing Mentor

Sharing your personal story is the strongest way to build connection and trust with potential clients. I am often surprised how much people are impacted and inspired by my life experiences. Even people I've never met tell me how they can relate to me and how they're encouraged to take action because they've seen me do it.

Telling my story isn't all about the successes and positive results I've created. It's also about being vulnerable and real about the not-so-great stuff that happens.

Before I started my business, I was seriously burned out in my job. Working as an investigative journalist started out exciting but became stressful and draining. I know how frustrating it is to feel undervalued and overworked when you KNOW there's a bigger, more meaningful life purpose out there for you.

Starting my business took a lot of courage. I invested $10,000 in my first business training program, and that was a HUGE leap of faith because I didn't have savings and I wasn't even getting a paycheck. I was on unpaid medical leave, struggling with a serious liver illness, and living with my parents.

I did the payment plan with the help of credit cards knowing the resources would show up if I stayed committed to my vision. I often tell this story to potential clients who want to make the investment in our marketing training programs.

Sharing the transformations I've been through helps my potential clients see what's possible for them – and how they can leap despite fear and inconvenient circumstances. 

"I totally know what you're going through – I've done it. There is HOPE."

And then there's the uplifting part of my story – I built a 6-figure business within my first 2 years and then went on to double and triple my revenues. I'm now at the half million-dollar level and I'm working LESS than when I was at my job. 

I've grown my business with balance so I don't get burned out again. I love working from home in my recliner just about 30 hours a week. I've got a full view of the forest and creek just outside my window. Life is awesome! I get to serve clients all over the world with our virtual training programs, and I'm making a profound and valuable impact in other people's lives.

Sharing the positive part of your story helps increase desire about the outcome your potential clients crave. They want results even MORE when they hear real-life stories from your life and the lives of your successful clients. Remember to be specific and give all the juicy details about how great things are!

If your story isn't the same kind of transformation your clients go through, I recommend focusing on why you're passionate about serving them. Then of course, tell the stories of clients you've helped get results.

To recap, here are my Top 3 Tips for storytelling that moves your potential clients into action:

1. Be vulnerable and transparent about challenges you've struggled with, especially those similar to the problems your potential clients have.

2. Share stories about how you invested in yourself to get solutions and results – this is a huge part of encouraging others to take the leap and invest in themselves through your offerings.

3. Share the real-life results you've created for yourself so your potential clients see what's possible for them too.

I'll be sharing the #1 way to attract your ideal clients online in my upcoming teleseminar "Irresistible Headlines That Sell." 

Make your reservation at this link:

www.irresistibleheadlinesthatsell.com/

About the Author

Vrinda Normand started her writing career as an investigative journalist. She published 100's of articles and front-page cover stories for over 200,000 readers across the United States before transforming her word-savvy skills to help heart-based entrepreneurs attract more clients and sales online. 

Vrinda grew her Irresistible Writing Training Company from 0 to multiple 6-figures in just 3 years. She serves over 1,000 clients in more than 10 countries. Her clients have grown 6-figure online businesses thanks to the strategies she teaches.