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In response to one of my emails about the upcoming teleconference on "Attracting High-End Clients," one of my Club members sent me an email that said, "I've subscribed to your service for 2 quarters now and, I'm sheepish to admit, am a complete deadbeat, having not visited the site once." 

That was brave of her to admit, but now she's taking advantage of the free program to light a fire under her marketing. She also remarked: "I've been just plain lucky so far, having kept my practice going via word of mouth referral....it's never been stellar, but it's been enough to get by."

Are you also a "marketing deadbeat," doing just enough to get by in your business?

Let's do the famous Marketing Deadbeat Scorecard. Score yourself from 0 - 5. 0 being good, 5 being bad.

1. Do think about marketing but never do anything? _____

2. Do you read marketing books but rarely take action? _____

3. Do you sign up for e-books and online courses and don't even look at the materials once you've purchased them? _____

4. Do you rely on accidental referrals as a marketing strategy? _____

5. Do you pray for clients nightly but never lift a finger? _____

Your Total Score _____

If you scored from 15 to 25 you are a marketing deadbeat! The question is, is there hope for you? 

The answer is YES and here are Five Marketing Deadbeat Remedies that actually work: 

1. Get together with some friends once a week for a marketing support group. You might all buy a good marketing book or subscribe to the Marketing Club and cover one chapter or section during each meeting. 

2. Create a mastermind group by phone. Do the same thing as above. If you're in the Marketing Club, we'll actually match you with a couple other people who are interested in growing their businesses. 

3. Hire a coach to be accountable to. They don't even need to be a marketing coach. You can buy a marketing course, book, or join the Marketing Club and get the coach to simply support you in getting clear on your goals and taking action. 

4. Make a promise to someone you respect that you'll take specific actions on your marketing each week and then *bet your car.* Seriously. Write up an agreement that if you don't fulfill your promise, that your friend will get your car. Make it real and legal and (if you value your car), you'll actually take action.

5. Spend some time writing down all the reasons you are not taking action in your marketing and then do the 4-question Byron Katie process on them. Be brutally honest with yourself. Get to the point where you realize that you are just lying to yourself. Then choose some more empowering thoughts.   

The whole point of this is to realize that there are at least five, and perhaps dozens of other ways, to get unstuck. It takes making the decision, the commitment to act, and you'll find a way to propel yourself into action. 

Final way: Join the Marketing Club ($29 per month) and then attend the teleconference series (valued at $197) for free. This should be such a no-brainer that you really should have no excuse not to take action. Details here:

http://actionplan.com/highend-biz

Note that we start on October 11, so you just have one week before we start and there's some preparation work to do before the program starts, so sign up today and end your excuses of not being an effective marketer forever - or at least for two months!

The More Clients Bottom Line: All the excuses in the world, no matter how reasonable, don't add up to taking action and producing a result. If you're a marketing deadbeat, I invite you to leave your sinful ways behind and get on the path of the marketing devotee. The rewards can be substantial.

Please comment on this blog post.  

Comments 

 
0 # Elyse Macario 2011-10-07 09:20
I like your suggestions on a support group and outside input. Other businesses and friends may have advice from their experience that helps point you to or keep you on the right track. Local marketing is becoming huge on Google, and now even on Facebook. Did you know that Facebook allows you to publish your entire site on your business page(s)? Even better, it doesn't penalize you for duplicate content. Lately, Google has given a lot of credit to Facebook business page, listing them above .gov and .edu sites. With that said, having your entire site on Facebook - which is now bigger than Google - and your Facebook business pages listed on the first page of Google for local Internet marketing is key to growing your business.
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