I was a big fan of the TV series, Heroes.

In fact, it's the only TV series where I actually bought the DVDs! I loved the concept, the story, the characters and especially the super powers. 

Admit it, if you could have a super power and use if for good, wouldn't you want it? Of course you would. Can't you just imagine using your super power to do good deeds and perhaps even save the world?

Somewhere in the middle of watching Heroes, I got it. We all have super powers, we're just not aware of them.

I'm not talking about the ability to fly, travel through time and shoot fire out of your hands. Our super powers are more subtle, but still very powerful. They can be used for good and they can change the world.

A superpower might be defined as a gift or talent you have that can be utilized to produce extraordinary results. 

And as an Independent Professional, you almost have to exercise those powers regularly if you are to succeed and thrive. Those super powers include such things as:

Persistence - Creativity - Insight - Compassion - Courage - Focus - Confidence - Determination - Enthusiasm - Generosity Originality - Spontaneity - Love - Reliability - Helpfulness Enterprise - Cooperation - Tenacity - Responsibility - Joyfulness - Communication - Patience - Optimism - Intelligence - Eagerness

You actually possess all of these super powers to some degree. But everyone has one or two powers where they excel, even if they don't realize it. The key is to recognize and exercise those powers whenever possible. 

For instance, I think the greatest super powers that I utilize in my business are persistence and communication. And I've grown a very successful business by continually exercising those powers. 

Someone once told me that everyone has strengths and weaknesses and that everyone was trying to improve on their weaknesses. But when you do that, you just end up with a lot of strong weaknesses.  

No, you want to work more on your existing strengths until they start manifesting as super powers. 

The powers of persistence and communication have enabled me to write this eZine every week for over fourteen years. I can live with that! It didn't requite the development of every other super power (although some other powers are related to these).

The question is, what are your super powers and how can you use them in your business and marketing? For instance, I know people whose super powers are compassion and caring. And that's what they put into every single interaction they have with their clients. 

And those powers generate a tremendous amount of word-of- mouth business. Everyone wants to work with these people because of the extraordinary relationships they develop with their clients. This makes them brilliant marketers!

So often in our businesses we are trying to be someone else. We are trying to appropriate someone else's super powers while marginalizing the powers we already have. We forget that we can produce incredible results with our existing powers. 

This doesn't mean you should ignore many of the essential practices of business and marketing. Instead, it means bringing your super powers fully to each of those activities. For instance, you could apply the powers of enthusiasm and reliability to writing a weekly eZine and do just as well or better than I did. 

The More Clients Bottom Line: Our super powers belong to the essential or authentic part of ourselves. You don't have to learn them; they are innately part of you. Don't focus on the powers you don't have; supercharge the powers you already have by embracing them and channeling them in the right direction.

What are your super powers?

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