Latest Blog Comments
  • Another fantastic article Robert. Your tips are so insightful. I find speaking and writing to be two of the most effective ways of getting visibility.... read more
    By Duncan Brodie

  • Thanks Robert. This was a very helpful article. I have been making it a weekly ritual now, to read your blogs, as I work through the Fast Track progra... read more
    By Nancy Francisco

  • I am trying a questionnaire and personalised report approach to a freebie. Showing your expertise via the personalised report, delivering value and ad... read more
    By Robert Wilson

  • Strange how the sales funnel persists. It even gets adapted to the say an hour glass to incorporate what happens after you have a customer. The sieve ... read more
    By Robert Wilson

  • And if you do the first two really well, the third one will be easy. When you find the exact person who has the problems you can solve and you delinea... read more
    By David Frey

  • Kaya, this is a super post. I waited for years to write a free report that now brings me tons of leads. I got the idea for it from questions that I se... read more
    By MaAnna

  • Matt- I agree with Robert. The best freebie is one that is not a big expense for you to create and give away. The biggest expense with the CD idea wou... read more
    By kaya singer

  • Hi Matt, I think a physical produce like a CD would get more response, which is the upside. But the downside is the expense and the chance that your l... read more
    By Robert Middleton

  • Interesting post Robert. I have been testing giving away something physical such as a CD or a real book rather than just an ebook. What do you think a... read more
    By Matt Eve

  • I find it a lot faster to get business in person than online. For this reason I spend more time attending live events and giving presentations. Althou... read more
    By Judy Murdoch

The week between Christmas and New Year's can be a virtual dead zone for Independent Professionals. 

I can't tell you how many of these weeks I've puttered around my office, "trying" to do something but never getting far. I'm not meeting with clients and no big deadlines are looming, so it's easy to end up browsing the web for hours, or playing the latest computer game. 

After New Year's Day you don't feel either relaxed or fulfilled because you've accomplished nothing worthwhile. 

So what are the alternatives?

1. Really relax and take a vacation. Sleep in late, eat at your favorite restaurants, get together with family and friends. And don't think about work for one minute. Don't even check your emails, and remember to ditch your smart phone. 

This is what a vacation is for - to vacate! And you'll return to work more energized and excited about the New Year than ever before. 

2. Do just the opposite. Work on a huge project just by yourself and accomplish more in a week than you'd accomplish in a month. You might be working at your computer, but check your email and voice mail minimally and focus on four to six hours of solid work every single day. (Yes, you can do a little Holiday stuff in the evenings.)

What could you accomplish in this time? Here are a few:

a) Completely rewrite your website from beginning to end. You know it needs it anyway, and you keep telling yourself that you'll do it when you have the time. Well, here's the time. 

b) Reorganize your office from top to bottom. Throw out a ton of stuff, paint, organize and trim down your paper and computer files. There's nothing like getting the year started with a totally functional office where you can find anything you need in less than 10 seconds. 

c) Do a planning retreat, perhaps with a close business associate. Brainstorm, develop big goals, write plans. And then challenge each other to think outside your respective boxes. Every evening make sure to go out or have a nice dinner and keep the conversation going more informally.

d) Write a book. As I told you last week, that's what I'm doing this year. Yeah, it's taking a little longer than a week, but it's only taking about three weeks total. I got started before Christmas, even when I was meeting with clients, and then cleared my schedule for ten days to write a chapter a day. 

You know what? I've done all of these. And I've also spent Christmas with my family and done no work at all. It's your choice. 

But please don't putter your Holidays away. You'll never get that time back. 

Happy Holidays,
Robert Middleton

If you are not getting the More Clients weekly e-zine, subscribe today and get my report: "The Five Key Strategies of Attracting High-End Clients."


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