By Robert Middleton - Action Plan Marketing

Did you know that you have all kinds of marketing energy stored up in your business that you don't take advantage of?

A current participant of the Marketing Mastery Program just tapped into her "latent marketing energy" and attracted three new clients. 

Latent marketing energy includes the following:

1. Lists of prospects or old clients who haven't been contacted for some time

2. Testimonials and case studies from past clients

4. Marketing messages that are powerful but underused

5. Creative marketing ideas you haven't tried yet

6. Marketing strategies you've used successfully in the past but have stopped using

6. Past clients or associates who could give you referrals

7. Services or programs you haven't promoted for a long time

All of these are marketing activities or resources that have real potential but that are getting you nothing now because you're not using them. 

And if you are not using them, they are latent. The dictionary defines latent as "…lying dormant or hidden until circumstances are suitable for development or manifestation."

And since there is no better time than the present, why not take a look at these ideas and resources and figure out a way to put them into action?

That's what Cheryl did. She looked through all her old files, lists of past clients and associates who knew her but who she hand't been in contact with for some time. 

She put them all in a database and sent them an email updating them on her activities and new services. She also included a new article she'd written. 

The net result? In just a few days she got three new clients. They replied to her email letting her know that they needed her help with some projects. 

Too often we sit around waiting for the phone to ring. 

This is a colossal waste of time. Instead, take an inventory of the activities and resources listed above and figure out a way to launch them into action. 

You could…

- Email past prospects with some new ideas as Cheryl did. 

- Call up some past satisfied clients and ask them for referrals.

- Re-launch a marketing activity such as speaking that used to work for you but that you haven't implemented for awhile.

- Post your case studies on your website and point new prospects to them to build your credibility.

And remember, these are things you already have, but you just aren't using now. Take them out of mothballs and put them into action as soon as possible. 

By the way, this isn't just one of those random marketing ideas that you should put on a back burner. Move them up to the front burner as soon as possible. 

I'll tell you a secret. When I work with a client, this is the Very First Thing we work on. We uncover all that latent marketing energy and put it into action immediately.

And more often than not that energy turns into hot new clients. 

No reason you can't do this as well. 

Cheers, Robert Middleton

P.S. Do you know about the upcoming Marketing Mastery Progam? Check it out here.