By Robert Middleton - Action Plan Marketing

Do you ever ask what it really takes to attract all the high-end clients you can handle? 

Well, I've asked this question about a hundred times. And since finally reaching that goal myself and helping hundreds of others either reach or get closer to that goal, today I have the ultimate answer for you…

I don't know if you'll like this answer, perhaps not, but I don't like to sugarcoat things. To attract all the ideal clients you want, I recommend you follow these six daily practices:

1. Plan – Plan your day every single day

Yes, long term and weekly planning are also essential. But nothing beats daily planning - that is, committing to accomplish a small number of high-priority items every day that move you towards you goals. You don't need ten, twenty or thirty items on your list. You need four or five. 

Simply ask, "What do I need to do today that will take me one or two steps toward attracting my ideal clients?" What we focus on and what we measure gets done. Then take decisive action.

2. Write – Write something every single day

At its core, marketing is about communication. And if you're writing, you are communicating. Most people are worried that they don't have much to write about. But when you commit to writing every single day, I promise you'll soon discover you have more ideas than you have time. 

Write marketing materials, web content, articles, reports, white papers, books, e-zines, blogs, emails and ideas/notes. You don't have to complete a written document every single day, simply make some progress every day.

3. Connect – Speak to a minimum of one prospect every single day

Connect, whether it's someone you meet for the fist time in a networking group or a follow-up to a prospect you just sent a proposal to. Make it a priority to connect daily with at least one person who has the potential to be a client. 

And if you can't connect with a prospect every day, connect with an associate or a referral source. Call to catch up; go out for coffee or lunch. This simple activity gets those in your network thinking about you, and that often leads to new business.

And as a last resort, connect on social media. But this should not be a substitute for live connections.  

4. Track – Track your progress every single day

If you don't know where you are in the game of marketing and where your prospects are, how do you know what move to take next? You don't. Track everything that counts: your web visitors, your e-zine opt-ins, the number of contacts you make, the number of appointments you set up and the clients you win. 

Marketing is a game. Can you imagine any other game where you don't keep score? It's absurd. In a week or two I'll be launching a program and app that let's your track your progress with your prospects. Keep posted!

5. Read - Read every single day

Knowledge about marketing and selling are not scare. But if you don't study this material it might was well not exist. You don't need to read a lot every day, but you always want the stimulation of new ideas.  

Read e-zines, blogs, articles and reports online, magazines and books. Read anything that helps you be a better marketer and business person. 

6. Mindset – Work on your thinking every single day

What you think determines your actions, your actions determine your habits, and your habits determined your life. When I talk about working on your thinking, I mean challenging and questioning your limited thinking. 

You can start with these thoughts: "Is it really true that I don't have time to plan, write, connect, track and read every single day?" If you believe you can't you won't. Use the "Getting Unstuck Process" as an aid: 

http://actionplan.com/apmc/Unstuck_Work.pdf

Doing these six things every day have the potential to not only transform your business but to transform you in the process. You'll emerge as a more confident, informed, articulate person with the ability to attract more of your ideal clients. 

Make the commitment to do these things every single workday for the next month (take your weekends off!) and I promise you'll see amazing progress in your marketing.

Cheers, Robert Middleton

P.S. If you think you don't have the discipline to do these every day, and you're still committed to attracting all the high-end clients you can handle, then I encourage you to apply for the next Marketing Mastery Program. For a full year we hold your feet to the fire and make sure you do these things every day. 

http://actionplan.com/advanced/mastery-program