Books on Packaging Your Services   Packaging - Telling Your Story   Brochures and Sales Letters The Independent Consultant's Brochure and Letter Handbook - Herman Holtz has gained a reputation for detailed, how-to books for consultants and this one is no exceptions. Full of useful, hands-on tips and techniques for putting together brochures, marketing materials and sales letters is also includes sections on proposals, newsletters, press releases and graphics. An excellent guide for anyone needing to commit their expertise to paper (which is everyone!). Sales Letters That Sizzle - Herschel Gordon Lewis - When you sit down to write a sales letter, this is the book to have open next to you. I've used it many times to inspire me to create better sales letters. Many of Herch's other books are good but he can be a bit of a curmudgeon and gives more bad examples than good ones. Happily this books gives one good idea after another. Indispensable. Pricing Million Dollar Consulting - Alan Weiss - This is a breakthrough book - primarily for consultants - on how to value-price your services and make a whole lot more money that you think is possible in the consulting business. This book changed my consulting business forever. Value pricing, I've discovered is a difficult concept for people to get. We usually default to an hourly rate and forget to think how much our services are really worth to our clients. Then, if you do something really well and really fast and produce remarkable results, why should you be penalized by being paid by the hour or the day? People that read this book usually start getting paid what they're worth the very next client they get. Money Talks - Alan Weiss - Alan's follow up to Million Dollar Consulting focuses on making money as a speaker. Also an excellent book, it gives great ideas and insight into how to make more money than the average speaker. Alan walks his talk and every idea in the book is field tested and validated. His writing style is brisk and smart.   Copywriting Cash Copy - Jeffrey Lant - PB - $35 - The only book you'll ever need to write better marketing materials. An incredible book on writing marketing copy for small businesses. Once you've read this book you'll know and never forget what it takes to write copy that gets attention and get sales. One of the most valuable business books I have ever read. It touches on every single aspect of writing marketing copy from a letter or brochure to your bio sheet. Lant's style is irreverent but right on target. What he hammers home more than anything else is that you must constantly appeal to the interest of your potential client instead of talking about yourself or your business. Seems simple, but why do so many businesses break this rule? Read this book and you'll really get it! Tested Advertising Methods - John Caples - This is one of the classics of advertising. Along with How to Make Your Advertising Make Money (a later book which is very similar), Caples lays out the principles and techniques of what it takes to get people to respond to advertising. Just the chapter on headlines alone (30 pages long!) is worth the price of admission. This has been newly revised with updated ads and examples. A must buy for anyone writing an ad. How to Write a Good Advertisement - Victor O. Schwab - A classic book on advertising and copywriting in a compact, textbook format. Written in an informal but pithy style, there are gems of marketing wisdom throughout. Have a marketing or selling book that you'd like to recommend? Please let us know, and if we like it, we'll list it here. Just send me an email with your recommendation and books in the subject line.