"Robert
Middleton is the Ultimate Marketing
Guru. I have met thousands of
marketing professionals throughout my 30
year career as a marketing communications
professional, and no one can match the
level and quality of marketing knowledge
he has for helping independent
professionals grow their businesses and
increase their profitability.
"What
makes Robert stand out in a market filled
with marketing specialists is his
uncanny ability to thoroughly understand
the marketing struggles and frustrations
that affect any professional service
provider, regardless of industry, and
the results-oriented practical solutions
and strategies that will change his/her
life.
"When
I found him on the Internet several years
ago and read his newsletters and
materials, such as his InfoGuru Manual,
I learned more than I ever knew about
marketing, even after working for one of
the country's premier advertising/public
relations agencies and serving as a
Marketing Director for several
professional service companies.
"I
highly recommend Robert and his products
and workshops to anyone who wants to know
how to become a world class
marketer...or an infoguru...as he
says… and the secrets for growing a
successful business or practice."
-
Nancy Wintner - GWN Consultants
Pittsburgh, PA
Eight
City Action Plan Marketing Workshop Tour -
June and July 2008 Cincinnati,
Detroit, New York City, Boston, Toronto,
San Francisco, Portland,
Vancouver
Please
Print Out This Page
for Easier Reading
The
Fast Track to More Clients
Workshop
An
advanced marketing workshop designed to
give you a breakthrough in your ability to
attract more clients
Reserve
your space now and get a complimentary Marketing
Strategy Session valued at $295.
What's
wrong with most marketing workshops? They fill
your head with a ton of information, strategies and
tactics that you'll rarely use. Sure, the
information may be good, but you return home
overwhelmed, hard-pressed to know exactly how to
apply it to your business.
You
don't want more information. You want a
breakthrough - a breakthrough in your ability
to attract more clients.
If
you're a professional trying to market your
services, you want more than marketing ideas,
tips and strategies; you can read about those in
hundreds of books. No, you want to build solid
marketing skills you can use for a lifetime.
Hi,
I'm Robert Middleton. I've been leading
marketing workshops, courses and programs for over
twenty years.
The
thing that frustrates me about workshops is that
most of what you learn doesn't stick. One of my
colleagues calls training "dip and pray." You dip
people in the training and hope something sticks!
It usually doesn't.
The
reason why is that the information you receive in a
training or workshop doesn't apply directly to your
situation. And if you don't use it, you lose
it. The other reason is that most training is about
conveying information, not developing skills.
So,
how is the Fast Track to More Clients Workshop
different?
This
workshop is significantly different from most in
two important ways: First, everything you learn
is immediately applicable to your business. You
will build a step-by-step plan just for your
business during the workshop. Second, you'll
develop skills as you go. You'll not only learn
what to do, but exactly how to do
it.
I'll
talk more about these skills in a minute. But
first, is this workshop for you?
Who
exactly is this workshop for?
You
are an Independent Professional or member of a
professional firm and you want to become a better
marketer of your services. You may be an coach,
consultant, trainer, writer, designer, accountant,
attorney or any other business professional who
needs to attract more clients and grow your
practice more consistently.
The
thing is, marketing has been a struggle for you
or you haven't been getting the kind of results
you'd like. Perhaps you've been avoiding marketing
completely; you know it's necessary but you get
stuck somewhere in the process.
You
want to do more than survive in your business - you
want to do great things but your marketing
ineffectiveness is holding you back. However,
you do have a vision for your business and a
commitment to take it to great places. You want
to...
•
Grow a sustainable, successful practice that can
support you for the rest of your life. You
want to do a lot more than get by, you want to
become a leader in your field.
•
Make a long-term contribution to your clients
and to the world. You got into your
particular field because you felt you could make
a difference. Now you want to make that
real.
•
Stretch and challenge yourself to accomplish
big things. You know you have the potential
and you're tired of feeling held back. You want
the knowledge and direction to make things
happen.
•
Make your marketing so effective that it's no
longer an issue for you. You want to stop
struggling, attract clients with more ease and
get on with serving your clients.
If
these are true for you, this workshop may be what
you're looking for.
"I
used to hate being asked, "What do you
do for a living?" because my mind
would go embarrassingly blank and I
would stumble to find the right words
to express what my business is all
about. Creating my Audio Logo has
enabled me to answer that once-dreaded
question with a natural confidence and
clarity." -- Trisha Cupra,
Genesis Life Coaching, Wollongong,
Australia.
These
are the kind of results participants report when
they attend one of my marketing workshops. How
many of these results are important to
you?
1.
Attracting clients will not be the struggle that
it is now. You'll have the tools and the
skills to attract all the business you can ever
handle.
2.
You will never be at a loss for words when
talking about what you do. You'll know what
to say, when to say it, and how to say it to get
attention, interest, desire and
action.
3.
You'll have the formula for for getting
appointments, for developing effective proposals
and for closing more sales. This all comes
automatically when you learn the right marketing
skills.
4.
You'll know what to put in an article, what to
put in an email newsletter, what to put in a
letter, what to say in a follow-up email that
gets positive response almost every single time.
5.
You'll know how to write and structure the
content of your web site so that it finally
starts getting results. A web site can be a
powerful marketing tool but most aren't because
the content doesn't get people's attention to
stimulate them to take action.
6.
You'll have the confidence to market your
business and the freedom that comes when you
have mastered a skill that few others even have
a clue about.
7.
You'll have the keys to "crack the marketing
code" once and for all. You'll be introduced
to the seven most important secrets to
attracting clients and how you can apply them in
your business.
"Robert's
marketing course provided a clear,
simplified(but by no means simple!)
overview of marketing that allowed me
to finally visualize the
specific steps I needed to take to
create a comprehensive action plan.
His knowledge, skills, and
experience, coupled with an easy-going
style, gave me enough information and
guidance to design any on- and off-line
materials I might need. Even if
you've already read a lot of marketing
books, you'll find Robert's course
invaluable. Highly recommended!" -
Ed Osborne - New
Jersey
Here
are the skills I spoke about earlier. These are
the marketing skills that count. No matter what
marketing strategy you use, from networking to
speaking to eZines, to blogging, to video, to
developing alliances, these are the core skills
you'll use every single time.
You'll
get at the heart of what it takes to build your
business with less struggle and effort, and I
promise you'll have several breakthroughs in the
following seven areas:
Skill
#1. You'll finally understand the GAME of
marketing. This is an extraordinarily powerful skill,
yet almost nobody even knows they are playing a
game! You'll know what the rules are and what it
takes to win. It won't be a mystery to you
anymore and you'll finally be excited about
playing.
Skill
#2. Your MINDSET about marketing will shift -
perhaps dramatically.
Knowing how to shift your marketing mindset
is a skill most people won't learn in their
lifetime. You'll master this skill in this
workshop. If you see marketing as a burden to
shoulder, you'll start to see it as a
contribution and something that can be fun and
exciting to engage in. (no kidding!)
Skill
#3. You'll decode the LANGUAGE of marketing. Yes,
marketing has a language. Communicating in a
specific way tends to persuade people to find
out more. When you learn this skill, much of the
mystery of marketing drops away. You'll finally
understand why much of your marketing
communication has been so ineffective.
Skill
#4. You'll nail down your personal MARKETING
MESSAGE You'll leave with a powerful and
attention-getting marketing message or we'll
refund your tuition in full. Just nailing this
down once and for all will be worth the price of
admission. This is not a difficult skill, it's
just that most people haven't learned the subtle
distinctions necessary to give their message
real impact.
Skill
#5. You'll leave with a turnkey formula for your
MARKETING MATERIALS Whether
you use a brochure, flyer, letter or web site,
you'll learn the foundational skills to develop
these materials so they are not only persuasive,
but so that they get people to respond.
Skill
#6. You'll determine the best MARKETING
STRATEGIES for you There
are dozens, perhaps hundreds of marketing
strategies you could use. How do you determine
which ones will be the most effective for you?
You'll learn the skill of selecting marketing
strategies that will have the most
impact.
Skill
#7. You'll create MARKETING ACTION PLANS that
work It's
also a skill to build Marketing Action Plans. A
marketing action plan is like a recipe. If you
follow it closely, it will generate new clients
consistently. You'll lean the skills for
building these plans and will leave the workshop
with three detailed, step-by-step
plans.
The
Fast Track to More Clients Workshop will be more
than a shot in the arm where you come back with
a few good ideas. The ideas in this workshop will
transform your marketing once and for all. You'll
have the tools and skills to attract the clients
you need.
"I
am amazed at the simplicity and
effectiveness of your marketing
concepts and systems. Even though I had
used other marketing systems for years
with some success, after using your
materials to develop an Audio Logo,
I not only jumped my business by
100% in this past year, but I
fundamentally defined my business in a
way that is allowing for exponential
growth and satisfaction in what I do.
Thank you!" -- Mark Silver,
Heart of Business™, Portland,
Oregon
Most
business workshops have someone in front of the
room talking to you the whole time (with
endless, sleep-inducing Power Point slides).But in the Fast
Track to More Clients
Workshop
Robert spends most of the workshop interacting with
participants demonstrating these principles in
action through interactive conversations and
exercises. You won't be bombarded with data. You'll
work hands-on to build your marketing plan and your
marketing skills.
In
other words, I won't just explain how to attract
more clients. I'll work with you closely until
you you know how to do it yourself. You'll learn
how to:
•
Organize and structure all your Marketing
Conversations both verbal and written so
that they get attention, interest, desire and
action every time you use them.
•
Zero in on and practice your Audio Logo
to gain immediate attention and interest every
time you talk about your business.
•
Formulate your Ultimate Outcome that
tells your prospects exactly what they get when
they use your services.
•Learn how to articulate your Value and
Benefits in both verbal and written
format.
•Tell powerful Success Stories that
build credibility and create an emotional
connection with your listener or
reader.
•Practice how to make an Irresistible
Offer that gets positive response almost
every time and gets prospects to take
action.
By the end of the workshop you won't just know a
few principles, you'll understand exactly how
to use them and will be able to apply them the very
next time you talk or write about what you do.
Finally, you'll feel confident about talking and
writing about your services and will know what it
takes to get the attention and interest you've
always wanted (but just didn't know how to do
it).
Join
us at one of these workshops this summer and take
your Independent Professional business to the next
level
This
workshop will be very hands-on, highly interactive
and personalized to your specific needs. You'll
leave with ideas, skills and plans to take the
marketing of your professional service business to
a whole new level.
By
attending the Fast
Track to More Clients
Workshop
and attracting just one more client this year
because of it, you will pay for this workshop
many, many times over.
For
more than twenty years Robert has been helping
Independent Professionals be better marketers.
Now it's your turn to learn the fast track to more
clients for yourself and end the marketing struggle
for good.
"Robert's
information is very insightful and
useful. (He teaches what he says he
does). The info provided the
motivational kick in the butt I needed
to jumpstart my marketing efforts
again. I enjoyed Robert's stories and
appreciated the moments when there was
laughter and lightness in the room (and
there was a lot of it)." - Lisa
Evans, Portland, OR
Reserve
your space now
The
full tuition for the
Fast
Track to More Clients
Workshop
is $199 which includes the full workshop and
workbook. You can reserve your space at one of the
links below.
Once
you make your reservation, you'll receive an
email to confirm your reservation. Between the time
you reserve your space you'll be updated about
workshop locations and any other details about the
workshop.
Cancellation
Policy. Your full fee will be refunded up to 72
hours before the workshop if you cancel. Between 72
hours and the day of the workshop you will receive
a refund of your fee minus a $75 cancellation fee.
If you do not show up for the workshop you will not
receive a refund.
Workshop
Details
This
is everything you need to know about the logistics
of the workshops.
Locations
The workshops are scheduled for eight cities in the
US and Canada this summer. At this point we do
not plan to add other cities to the schedule, but
it's not impossible. The cities and dates are as
follows:
June
4 - Cincinnati, OH - Cincinnati Airport
Marriott
June
7 - Detroit, MI - Crown Plaza,
Romulus
June
11 - New York City, NY - New York Real
Estate Institute
June
14 - Boston, MA - Hyatt
Harborside
June
25 - Toronto, Ont, Canada - Comfort Suites,
City Center
July
9 - San Francisco, CA - Clarion Hotel,
Millbrae
July
16 - Portland, OR - Embassy Suites Portland
Airport
July
19 - Vancouver, BC, Canada - Plaza 500
Hotel
You
will receive details about the workshop locations a
few weeks before the workshops are held.
Locations are subject to change. Note that we've
had to cancel two workshops due to poor response.
All the other workshops will definitely be
held.
Workshop
Hours We start at 9 a.m. and go to 7 p.m. There
will be a snack break in the morning, a lunch break
from about 1:30 p.m. to 3:00 p.m. and a break in
the afternoon. Why such long hours? Since I'm only
going to be in each city for just one day I decided
to pack in as much hands-on skill building as
possible. I promise the day will go quickly and
you'll be actively engaged the whole time. IN the
evening we'll hold "Hot Seats."
Hot
Seats These are individual marketing coaching
sessions conducted in front of the whole
workshop, and will be held from 7:30 p.m. to 10
p.m. You are welcome to attend these sessions, and
it's OK if you don't.
Workshop
space is limited Attendance will be limited to 60
participants. Once the 60 spaces are filled we
will not open up more space. I've learned from
experience that a smaller workshops provides more
value and gives the opportunity for increased
interaction and networking.
Workshop
Prerequisites None, however I highly recommend you get the
InfoGuru Marketing Manual before you attend.
This will give you a foundation to build upon.
Get
it here.
Marketing
Strategy Sessions If you are one of the first 40 people to reserve
a space in any of the workshops you will
receive a complimentary Marketing Strategy Session
valued at $295. All you need to do is reserve your
space now.
My
No-Kidding
Guarantee Attend the 'Fast Track to More Clients' Workshop
and participate fully. If you don't feel you've
dramatically increased your ability to attract more
clients, I'll refund 100% of your
tuition.
Questions
and Answers If you have more questions about the
workshop, they will likely be answered in the
Q&A section below the reservation form. If not,
you can send an email to rjm @ actionplan.com
Please
make your reservation by clicking on one of the
links below.
Yes, I want to attend the Fast Track to
More Clients Workshop - Tuition
$199. Click on the link after your
date to make your reservation.
Please
Note
- The $199 Tuition will apply until two
weeks before each workshop. At that
point it will go up to $249. Enroll now
and save!
I
look forward to seeing you in a workshop this
summer.
Robert Middleton, owner, Action Plan
Marketing
Questions
and Answers About the Workshops
Q
-
Who is Robert Middleton and why is he qualified to
teach this workshop?
A
- Robert Middleton has been working with
Independent Professions on their marketing for over
23 years. He has consulted, coached and trained
thousands of people. In addition, Robert has
designed dozens of business identities and web
sites. He has hands-on experience in every aspect
of marketing a professional service business.
Robert's is the author of the online bestseller,
the InfoGuru Marketing Manual and his weekly eZine
goes out to about 50,000 people each week.
Robert's
greatest strength is teaching and communicating
these marketing principles to Independent
Professionals. His workshops are stimulating,
involving and fun.
Q
- Do you cover information that's covered in the
InfoGuru Manual and your other
programs?
A
- Yes, and in the workshop it will be covered in
more depth. In addition, there is new material in
these workshops. If I felt you could get everything
possible from manuals, I wouldn't offer live
workshops. These workshops are for people who
really want to take their business to the next
level.
Q
- I've attended one of your workshops before, would
it be a good idea to attend another
one?
A
-
It certainly wouldn't hurt. There is infinite depth
in this material. You will hear and learn new
things if you attend again.
Q
- What exactly do you mean by skill building vs.
information?
A
- Here's an example - Information about developing
a marketing message would include certain ideas and
distinctions about good marketing messages. But
with skill building you'd actually construct your
message based on certain principles. The hands-on
experience of actually creating a message will
stick a whole lot longer than mere information.
Q
- Are these workshops only for Independent
Professionals? What if I belong to a larger
firm or sell for a business or
corporation?
A
- These workshops are for people who offer
professional services of all kinds. The majority of
people who attend are self-employed professionals.
But owners or "rainmakers" of consulting,
accounting, law firms etc. will also benefit from
the workshop. If you are a salesperson in a larger
company, selling services, this workshop will also
help you attract more business. Even non-profits
who offer services to the community will benefit.
The
workshop is not for companies who sell consumer
products, retail, restaurants, etc.
Q
- Will you be conducting the workshops by
yourself?
A
- I will be conducting all the sessions in the
workshops and I will be assisted by one or more of
my Action Plan Marketing Coaches. The coaches will
answer questions, and assist you during exercises.
In some cases they may conduct portions of the
workshop.
Q
- What are Marketing Hot Seats?
A
- Marketing Hot Seats are an opportunity to work in
laser-like fashion on a marketing issue you have.
In sessions of ten to twenty minutes we'll help you
get clear on your marketing message, determine the
best marketing strategies for you or help you get
past some resistance or fear of marketing. Hot
seats will be conducted after the regular workshop
schedule and will go from 7:30 p.m. to 10 p.m. You
are welcome to stay late and attend the Hot Seats
or you may leave at 7 p.m.
Q
-
Will lunch be offered at the
workshop?
A
- No, lunch will be on your own. There will usually
be a restaurant in the hotel or nearby. You will
meet with fellow participants during the lunch
break.
Q
- I'm thinking of joining Robert's Action Plan
Marketing Certification Program in the future.
Do you recommend attending this workshop as a
preview of the Certification Program?
A
- Most definitely. If you're thinking of doing the
Certification, by all means attend this workshop.
The fee for the Fast Track Workshop (as well as any
other products or programs purchased from Action
Plan Marketing) are credited towards your tuition
in the Certification Program. You can learn more
about the Certification Program at
this link.
action
plan marketing
- 831-338-7790
- contact
by email
210
Riverside Drive, Boulder Creek, California
95006
Hi,
I'm Robert Middleton. I've been leading
marketing workshops, courses and programs for over
twenty years. 
"I
used to hate being asked, "What do you
do for a living?" because my mind
would go embarrassingly blank and I
would stumble to find the right words
to express what my business is all
about. Creating my Audio Logo has
enabled me to answer that once-dreaded
question with a natural confidence and
clarity." -- Trisha Cupra,
Genesis Life Coaching, Wollongong,
Australia.
"Robert's
marketing course provided a clear,
simplified(but by no means simple!)
overview of marketing that allowed me
to finally visualize the
specific steps I needed to take to
create a comprehensive action plan.
His knowledge, skills, and
experience, coupled with an easy-going
style, gave me enough information and
guidance to design any on- and off-line
materials I might need. Even if
you've already read a lot of marketing
books, you'll find Robert's course
invaluable. Highly recommended!" -
Ed Osborne - New
Jersey
"I
am amazed at the simplicity and
effectiveness of your marketing
concepts and systems. Even though I had
used other marketing systems for years
with some success, after using your
materials to develop an Audio Logo,
I not only jumped my business by
100% in this past year, but I
fundamentally defined my business in a
way that is allowing for exponential
growth and satisfaction in what I do.
Thank you!" -- Mark Silver,
Heart of Business™, Portland,
Oregon
