Content is King

By Robert Middleton - Action Plan Marketing
Tuesday, February 21

Last week I gave you a big overview for a content strategy for marketing your business as an Independent Professional. 

Please don't ignore this strategy as it can be the most powerful and effective way to build relationships (meaning trust and credibility) and get more prospective clients to opt-in to your e-list to learn more about what you can do.

And it's only those who have raised their hand and said, "tell me more" that end up being clients. 

This strategy fits hand in glove with Marketing Ball. You get a prospect to first base when they visit your site and see a lot of juicy information that can help them. They read some of your articles on your blog and then they opt-in to your e-list. You now have their attention. 

The baseline between first and second includes information, familiarity and experience. If you push to the selling conversation (second base) or make a pitch too soon, you get struck out. 

Now that they are on your list, you don't send emails pitching your services. No, cool it. Instead, you give them more valuable information.

Do you want solid, down-to-earth information on attracting more clients?

Then you've come to the right place. 

Hi, I'm Robert Middleton, and since 1984 I've been working with self-employed professionals to be better marketers of their services. Through articles, talks, consulting and coaching, workshops, manuals, and online programs I've helped thousands of Independent Professionals be better marketers of their professional services.

The purpose of this website it to share lots of ideas with you about attracting more of your ideal clients. Our blog and other free stuff on the site offer proven strategies and tactics for marketing that has integrity and that is based more on giving value than on "pitching."

After all, we don't want to buy something from a professional we don't know. We want to know this professional first – how they think, the kind of problems they solve, their overall philosophy and approach to business. We want to trust them before we buy from them.  

And the best way to do this as an Independent Professional is by sharing your expertise far and wide through writing articles, posting on your blog, giving talks, teleclasses and webinars and demonstrating the value you offer while taking it easy on the sales pitches.

When you do this, an amazing thing happens: More people are magnetically attracted to your ideas, your visibility and credibility increase, and potential clients start contacting you to see how you can help them. 

You then have the opportunity to engage in an authentic selling conversation where you are mostly listening, finding out the real needs and wants of your prospects and then recommending the services and programs that will serve them the best. 

But it all starts with giving away your best ideas and information and becoming a trusted expert. Please take advantage of everything on this site and make sure to get our free report outlined on this page, "The Five Key Strategies of Attracting High-End Clients": 

Other Free Stuff you'll want to get on this site:

7 Principles for Attracting More Clients - This article outlines the seven key principles in our marketing model, starting with the Game of Marketing.

The Marketing ScoreCard - How well are you doing with your marketing? Just fill out the scorecard and you'll see where you're weak and where you're strong.

Marketing Club Samples - Here you'll find two Expert Interviews with audio and transcriptions, two audios of Coaching Calls and two in-depth articles that represent the materials in our Marketing Club. 

Please take advantage of these materials and learn as much as you can about attracting more of your ideal clients. And then come back regularly to read the blog posts by me and my guest bloggers.

All the best,

Robert Middleton
Owner, Action Plan Marketing