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Our
clients and customers include those
focused on making a contribution:
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Consultants
Coaches
Trainers
Speakers
Therapists
Writers
Also...
Accountants
Financial Planners
Attorneys
Architects
Engineers
Designers
...and
virtually any other professional
service business owner committed
to making a
difference.
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More
Clients eZine
Subscribe
to the More Clients Free eZine and get the
Free Marketing Tutorial, "Winning the Game
of Marketing."
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Our
Privacy Policy
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Independent
Service Professionals
(solopreneurs):
Now,
more than ever, in this economy you need a proven
plan to attract more clients.
Here's
how.
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Hi,
I'm Robert Middleton, the owner
of Action Plan Marketing.
Since 1984 I've helped
thousands of professional service
businesses attract more clients.
Whether
you're a new coach, a seasoned
consultant or another
professional service business
owner, one thing is true - you
need to consistently attract
clients to your business to both
survive and thrive.
In
today's economy, it's more
challenging than ever. Money
is tight, competition is fierce,
and if you don't stand out, you
will be ignored and forgotten.
So
how to do you attract more
clients? No matter the
economic conditions, you need to
have three things in place to
make sure your business
succeeds:
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1.
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A
clearly defined
professional service and
a marketing message
(brand)
that communicates the
essence of that service
to your potential
clients. It must
generate immediate
attention and
interest.
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2.
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Well
designed and implemented
marketing activities or
strategies
that get the word
out about your services.
Your strategies must be
designed to build
familiarity and convey
vital information while
building a relationship
with your future
clients.
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3.
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An
organized, step-by-step
selling
process,
that turns qualified
prospective clients into
motivated paying clients
as quickly and as
efficiently as possible.
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When you are able to
successfully put all three of
these together you have an
unbeatable formula for building
your business in good times or
bad.
So,
where do you
start?
Since
1984 I've been working with
Independent Professionals to
help them develop the marketing
and selling expertise and skills
that work to attract new clients
more consistently and with less
struggle and effort.
My
main service is the Action Plan
Marketing Club, a turn-key
marketing tutorial and support
system for developing the
marketing and selling skills you
need.
The
Marketing Club contains a
complete online marketing
workshop,
"The Fast Track to More
Clients"
plus Expert Interviews, Coaching
Calls, MasterMind Groups,
Discussion Forum and other
marketing resources. All for a
very affordable fee.
I'd
like to give you the first part
of the
Fast
Track to More
Clients
completely free and without
obligation.
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Free
Marketing Tutorial
-
How to Play and Win the Game of
Marketing
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Here's
what you'll get:
...
1.
Audio Tutorial on the Game of
Marketing
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2.
Recorded Workshop on the Game of
Marketing
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3.
Transcript of the
Tutorial
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4.
Worksheet for the Marketing
Game
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5.
Interview on "Filling the
Relationship
Pipeline"
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6.
Step-by Step Action Plan
Checklist
This
is a complete program in and of
itself on how to win at the game
of marketing. It will provide a
solid foundation for attracting
more clients.
As
a bonus, you'll receive a
subscription to my More Clients
eZine with weekly tips and
strategies on attracting more
clients.
To
get Part One of the
Fast
Track to More Clients
Tutorial,
just enter your name and email
address below and click on the
button. Remember, this is without
cost or obligation.
Important: We respect your
privacy. Your email address
remains confidential and is never
sold or rented to another
party.
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Quick
orientation to the Action Plan Marketing
Website
The
quick orientation below will let you know how to
navigate and use this site. This site has
resources, products and program for Independent
Professionals who are looking for direction and
assistance with their marketing.
The
site has five main sections:
The
Home Section
(where you are now) gives information
about Action Plan Marketing, such as Who We Work
With, Case Studies, Contact Information, etc.
See the navigation at the top left of the page.
You can always return to the home section by
using the home button at the top right of every
page.
Marketing
Free Stuff
(purple
tab at the top)
has all kinds of free resources, such as the
Marketing Tutorial from the Action Plan
Marketing Club on Winning the Game of Marketing.
There's also a Marketing Scorecard, some
articles, blog, etc.
Marketing
Products and
Programs
(green
tab at the top)
includes all our main products and programs such
as the Action Plan Marketing Club, The InfoGuru
Marketing Manual, the Web site ToolKit and all
our Audio Programs.
Marketing
Coaches,
etc.
(blue
tab at the top)
includes a list of our Marketing Coaches plus
info on our Affiliate Program, Speaking
Engagements and Partner Products.
The
Mastery Track
Section
(red
tab at top)
contains our advanced program, the Marketing
Mastery Program. This is for people who have
already achieved substantial results with their
marketing.
Action
Plan Marketing has been in business since 1984 and
on the web since 1996. With our marketing
products and programs, you'll go from someone who
is frustrated with marketing, to someone who
attracts clients consistently. We are a
real business, that is you can reach us by phone
and email, and we are not some fly-by night
Internet marketing outfit. Enjoy browsing the site,
and if you have any questions, please let me know.
Robert
Middleton - Action Plan
Marketing
Owner, Action Plan Marketing
Web
Site
Here
are a few people we've helped successfully grow
their businesses:
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 "I
had worked on marketing for years, with
okay success. But when I came across
your materials, and applied them to my
business, I never knew it could be so
easy, straightforward, and honest. My
business has doubled in the past year, and
instead of chasing clients, they now come
to me basically ready to buy - thanks
to the structures you helped me put in
place. Thank you!"
- Mark Silver, The Heart of
Business
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 "When
I enrolled in Robert's Marketing Action
Group course I was excited and skeptical
at the same time. I didn't doubt the
information or Robert's ability to teach
it, I doubted whether I, a self-confessed
book worm, introvert and recovering
perfectionist, would actually DO the stuff
Robert suggested. I went in with no
website, no marketing material, and almost
no clients. I now have a website,
impressive marketing materials, confidence
to speak about my business and most
importantly, paying clients!! And I'm
having a ball! Thank you, Robert."
- Jenny Mallos - Total
Transformation Life Coaching, Sydney
Australia
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 "I
already had an excellent marketing
reputation when I enrolled in Robert
Middleton's Marketing Action Group. My
question was, "How do I take my company to
a higher level?" Through this class
I redefined some of our key services based
on really understanding what's important
to our customers. Profits on some
engagements have grown by 15 or more times
and require little extra work on our
part. Using Robert's marketing plan
blueprints also makes all of our marketing
easier, faster, and more effective."
- Phil Hamilton CPA, President,
Hamilton Business Group, Inc., Austin,
TX.
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