Our clients and customers are Independent Professionals focused on making a contribution:

Consultants
Coaches
Trainers
Speakers
Therapists
Writers

Also...

Designers
Financial Planners
Accountants
Attorneys
Architects
Engineers

...and virtually any other professional service business owner who wants to attract more clients.

"Robert, what I like about the advice you give out is that it is practical, clear and absolutely honed in on the problem. There is so much guff put out by 90% of "gurus" that your marketing ideas shine out amongst the mass of useless dross from other so called experts. Your advice is always interesting, pertinent and applicable to every day business situations."

Gerry Westwood

 

 

Self-Employed Service Professionals (InfoGurus): If you want to attract more clients but you're finding it hard...

 

For most self-employed professionals, marketing is not easy or fun. It's hard work that doesn't yield very good results. So it's easy to avoid marketing completely and just hope for referrals from happy clients.

Hi, I'm Robert Middleton, the owner of Action Plan Marketing. Since 1984 I've helped thousands of professional service businesses (in the U.S., Canada and internationally), attract more clients with marketing plans, strategies and how-tos that work.

Whether you're a coach, consultant, trainer, speaker or other professional service business owner (I call them InfoGurus), one thing is certain - you need to consistently attract new clients to your business to both survive and thrive.

And you want your marketing to be authentic, not a lot of hype. You are a professional with integrity who wants to make a difference. But marketing can feel distasteful, even "icky," not to mention discouraging for all the effort it takes.

Even if you're a very successful self-employed professional, the chances are good that most of your work comes from word-of-mouth. But you have no real plan to find new and better clients for more challenging (and better-paying) projects.

So how do you attract more clients? Simple. You need to have some solid marketing know-how, and a workable marketing plan that is proven to attract clients (not just random strategies).

With a proven marketing plan, you'll have a clear path to get the attention of more qualified prospects and turn them into the ideal clients you want (ones that are great to work with and pay well).

When you're attracting more of the perfect clients with less struggle, business can be truly a pleasure because you're making the difference you always wanted to make, working with clients you love.

Again, I've helped thousands of InfoGurus attract more clients, increased their incomes dramatically and made their marketing easier and fun, through our various marketing programs and services (see below for some examples).

To get a taste of our unique and hype-free approach to marketing, I'd like to give you a valuable free gift: the Marketing Plan Workbook that contains the "7 Marketing Steps" essential to attracting more clients.

Click here to get your free Marketing Plan Workbook. with step-by-step instructions on how to attract more ideal clients to your InfoGuru business.

Thanks for visiting!

Robert Middleton

Owner, Action Plan Marketing



A few of the InfoGurus we've worked with

"I had worked on marketing for years, with okay success.

But when I came across your materials, and applied them to my business, I never knew it could be so easy, straightforward, and honest. My business has doubled in the past year, and instead of chasing clients, they now come to me basically ready to buy - thanks to the structures you helped me put in place. Thank you!"

- Mark Silver, The Heart of Business

"When I enrolled in Robert's marketing course I was excited and skeptical at the same time.

I didn't doubt the information or Robert's ability to teach it, I doubted whether I, a self-confessed book worm, introvert and recovering perfectionist, would actually DO the stuff Robert suggested. I went in with no website, no marketing material, and almost no clients. I now have a website, impressive marketing materials, confidence to speak about my business and most importantly, paying clients!! And I'm having a ball! Thank you, Robert."

- Jenny Mallos - Total Transformation Life Coaching, Sydney Australia

"I already had an excellent marketing reputation when I enrolled in Robert Middleton's marketing course.

My question was, "How do I take my company to a higher level?"  Through this course I redefined some of our key services based on really understanding what's important to our customers. Profits on some engagements have grown by 15 or more times and require little extra work on our part. Using Robert's marketing plan blueprints also makes all of our marketing easier, faster, and more effective."

- Phil Hamilton CPA, President, Hamilton Business Group, Inc., Austin, TX.

About Action Plan Marketing

Action Plan Marketing has been in business since 1984 and on the web since 1996. With our marketing products and programs, you'll go from someone who is frustrated with marketing, to someone who attracts clients consistently. We are a real business, that is you can reach us by phone and email, and we are not some fly-by night Internet marketing outfit. Enjoy browsing the site, and if you have any questions, please let me know.


Don't forget to get your free Marketing Plan Workbook now.





action plan marketing - 831-338-7790 - contact by email
210 Riverside Drive, Boulder Creek, California 95006

The material on this web site is copyright ©1997-2008 by Robert Middleton and Action Plan Marketing. All rights reserved. If you copy material from this web site, our reports, articles or InfoGuru Marketing Manual for use in any printed or electronic media please ask permission first by email.