"A
year ago, I bought the InfoGuru Marketing
Manual, and by applying just a few of
Robert's principles, the number of
clients seeking my coaching services
jumped from one or two people a month to
more than 20.
The
Action Plan Programs are so effective that
I've needed to implement them slowly,
because I can't keep up with all the new
coaching requests! Now, I've found
affiliate coaches to join my practice, and
have written some informational products
to sell.
I
also just bought Robert's new Web Site
Toolkit. I can't wait to revamp my web
site and watch my business grow
twenty-fold again! Thank you Robert: your
materials would have paid for themselves
if they'd brought me a single coaching
hour -- instead they've brought hundreds."
Mary
McKinney - Successful Academic
Coaching
Finally...
a how-to manual for professionals who
want
a proven strategy to attract more clients
Who
exactly is this manual for?
Consultants,
coaches, trainers, writers, designers, financial,
legal, building, healing arts and employment
professionals. For those who are Independent
Professionals or who own professional service
firms.
My
name is Robert Middleton. I'm the founder and
owner of Action Plan Marketing. For over 20 years
I've been working with Independent Professionals
like you to help them market their services with
integrity and without hype using an approach I call
"InfoGuru Marketing."
In
the process of working with thousands of clients on
their marketing, the following are some of the
issues I've heard over and over again. Some - or
all of them - may sound familiar to you:
On
the whole you don't like marketing and
selling yourself. It's a struggle.
You don't enjoy it and you tend to
avoid doing it. If you didn't have to
do any marketing and selling to attract
clients, that would be perfectly OK
with you!
The
marketing you actually do implement
doesn't get very good results.
Whether you've tried a few things or
many things, nothing has really
produced the results you had hoped for.
You may have even concluded that
marketing doesn't work for your kind of
business and have relied entirely on
word-of-mouth.
Overall
you don't have a good impression of
marketing and selling. It all feels
like "hype and jive" and you know that
just isn't for you. You want to share
your services but you don't want to
sell your soul in the process. You
wonder if marketing can be done without
holding your nose.
You
are afraid you may not achieve the
level of success you deserve. You
know you have a great service that
makes a difference, but you often
wonder how long it will take to gain
momentum and make some serious money
practicing your profession.
OK,
if the above fits you, please keep reading.
If
not, this marketing approach is probably not for
you.
Despite
the fact that the majority of Independent
Professionals need to market themselves, they see
it as a "necessary evil." They know they need
to do something to attract new business. What they
want is an easier, better, more effective and
palatable way to attract clients. They want...
A
marketing approach or system that makes
sense. You would be happy to follow
an approach, methodology or plan if you
could be sure it actually worked
consistently. You're not looking for
miracles, but some straightforward
proven methods would be
great.
A
way to communicate about your business
that gets attention. You're tired
of telling people about your business
and getting no interest or attention at
all. You know what you have is valuable
and makes a real difference. But how
can you make people get it?
A
marketing approach that establishes
your professionalism, builds
credibility and positions you as a
problem solver. You're not
interested in marketing that's a lot of
hype and that makes you feel like a
used car salesperson when you talk
about your services.
Marketing
activities that you can actually
apply. You probably don't see
yourself as a marketer, so you want to
use approaches that build on the skills
you already have. You also want to know
where to spend your time, money and
effort for the best possible
return.
It's
actually easy to accomplish these objectives once
you start using...
A
little-known marketing principle
Over
the last two decades, I've applied what I call the
"InfoGuru
Marketing
Principle"
with Independent Professionals in all sorts of
businesses and industries. It's an approach that
works consistently to attract new clients to your
business. InfoGuru Marketing leverages what you
know (Info) and your expertise (Guru) by speaking
directly to the needs and interests of your
potential clients. And as a result...
Prospects
really "get" what you can do for
them...
Then
they show interest and seek more
information...
Then
they call, ready to explore how you can help
them...
Then
they buy your services with little
resistance...
And
they refer you to their friends and
associates.
In
fact, here are a few immediate and long-term
results Independent Professionals using the
InfoGuru approach have reported...
Receiving
faster, more enthusiastic and more
qualified responses to any
promotion. (By learning how to
generate more interest and attention
about your services when someone asks
what you do.)
Turning
more prospects into good paying
clients... and... selling larger, more
profitable projects. You'll bring
in clients willing to pay a premium
because you present a more valuable and
desirable package of
services.
Generating
consistent word-of-mouth referrals.
InfoGuru Marketing gets people
talking about your business. Referrals
come not only from satisfied past
clients but also from others who have
been exposed to your
marketing.
Implementing
an easy-to-use systematic marketing
plan. You'll learn how to integrate
the marketing plan into your day-to-day
business routine to make steady
progress.
No
longer feeling like you have to beg for
business. Instead, well-qualified
prospects approach you ready to
do business. The best business comes
from people who call you first. And
this approach makes that
happen.
Knowing
how to play the game of "Marketing
Ball" andunderstanding
exactly where you are in the marketing
process and what you need to do next to
win (score a client).
With
the InfoGuru Marketing approach all of this is
possible and more.
Finally,
your marketing will start working and achieve
consistent results using the InfoGuru approach
which puts the primary focus on your prospects and
their concerns instead of on you and your services.
Instead of all the hype and manipulation usually
associated with marketing and selling you'll be
sharing your value with integrity and natural
enthusiasm. With this approach...
You'll
know what to do...
You'll
know how to do it...
You'll
know why it works..
And
you'll feel good about it.
I
taught these marketing approaches to my clients for
several years and they got such great results that
they prodded me to compile them into a manual.
Which I finally did. In the past 5 years, I've sold
over 7,800 sets to Independent Professionals
throughout the United States, Canada and dozens of
countries all over the world.
InfoGuru
Marketing works everywhere. And now you can
apply it to your business as well with the help of
this powerful approach contained in this
comprehensive manual.
Why
should you consider ordering this Manual? There
are three reasons actually:
Reason
#1:The
information it contains shows you how to use the
"InfoGuru Marketing Principle" to make clients
seek you out. This is the big key. It's a
different, more respectful, less stressful way
to communicate the value of what you
offer.
Reason
#2:This
manual is exclusively written for professional
service businesses. It includes hands-on,
marketing action plans that are easy to apply in
any service business. These actions plans are
specific, detailed and simple to implement. It
not only covers the "what-to-do" but the "how to
do it."
Reason
#3:It's
based on tested experience and results. Both
my clients and I rely on this material to
consistently attract new clients with less
struggle and effort. It just plain works without
resorting to marketing tactics that don't feel
ethical.
You
can use the Manual in these three
ways...
As
a complete marketing course: Each chapter is
arranged in logical order, enabling you to
develop and implement a complete marketing
strategy. Every chapter ends with an Action Plan
with specific steps to apply the ideas in that
chapter. You can work at your own pace,
implementing one plan at a time.
As
a reference manual: When you need advice on
a specific marketing strategy or technique, just
look up the chapter that pertains to your
question. I doubt you'll come across many
marketing challenges that this manual doesn't
cover. For many, it's a marketing "answer
book."
As
a marketing support system: In addition to
the detailed information in the manual I also
include over 12 hours of in-depth audio
tutorials that go into even more detail on
specific marketing how-tos. You also get a
membership in the interactive InfoGuru Support
Forum which can answer any marketing question
you might have as well as give you feedback on
your current marketing.
With
this manual you'll have everything you'll need to
start attracting clients with less struggle and
effort. It's all there with ideas you can use
immediately. The manual is 23 chapters and
288-pages of clear, simple instructions about how
to apply the InfoGuru Marketing Principle to get
clients coming to you.
1.
InfoGuru Marketing Manual
288 pages of hands-on, how-to marketing
information exclusively for Independent
Professionals.
2.
Audio Tutorials
Almost 20 hours worth of specific marketing
guidance on all aspects of attracting clients
more successfully.
3.
Infoguru Support
Forum
A place you can get any and all questions
answered about marketing your business.
4.
Bonus Material
Includes over 150 pages of articles, reports,
resources and other "goodies" that will help you
attract clients
Plus...
5.
Marketing Mastery CD
Program
This is an optional audio program that you can
add to the Infoguru Marketing Manual for an
extra charge.
Below
I'll give you more details on each part of the
manual:
The
InfoGuru Marketing Manual
Here's
the table of contents and a snapshot of what each
chapter covers.
Chapter
1 - InfoGuru
Marketing
How to position yourself as an InfoGuru (someone
who sells solutions, not commodities,
processes or simply information), and how to
leverage what you know to the get attention of
more qualified prospects.
Chapter
2 - The 5Ps of Service Business
Marketing
How to create a marketing plan that actually
works by understanding the 5 main components of
InfoGuru marketing.
Chapter
3 - Your Core Marketing
Message
How to develop a marketing message that gets
attention, interest and positive response from
your prospective clients.
Chapter
4 - Zeroing in on Your Target
Market
How to focus with laser-like precision on your
ideal prospects, and how to deliver your
marketing message to them so that they
respond.
Chapter
5 - Packaging Your services -
Verbally
How to turn your core marketing message into a
verbal "Audio Logo" that gets immediate
attention, interest and response from
prospects.
Chapter
6 - Packaging Your Services - In
Writing
How to turn your core marketing message into
marketing materials that get your prospects to
call you, ready to work with you.
Chapter
7 - Creating an InfoGuru Web
Site
How to develop a web site that draws clients
like a magnet, and what you must put on your
site to get visitors to respond to
you.
Chapter
8 - Promoting Your Web
Site
How to attract thousands of qualified prospects
who are interested in learning more about your
business to your web site.
Chapter
9 - Generating
Referrals
How to leverage the business relationships you
already have into a constant stream of referrals
to new qualified prospects.
Chapter
10 - Networking
Strategies
How to multiply your influence, credibility and
trust with the kind of people who willingly
refer new business to you.
Chapter
11 - Topics and Titles for Talks and
Articles
How to come up with topics and titles for talks
and articles that result in attracting attendees
and readers who are qualified
prospects.
Chapter
12 - Promoting Yourself with Talks and
Articles
How to leverage what you know into visibility
and credibility by becoming the acknowledged
expert or InfoGuru in your field.
Chapter
13 - Keep-in-Touch
Marketing
How to make sure people never forget you once
you've made an initial contact, and how to
generate ongoing business and referrals from
your list.
Chapter
14 - E-mail and eZine
Marketing
How to harness the power of the Internet to
implement the most powerful and cost-effective
keep-in-touch strategy ever invented.
Chapter
15 - Writing Motivational
Copy
How to get people to take action through the
written word -- getting people to pick up the
phone, inquire about and buy your services.
Chapter
16 - Direct Outreach
Marketing
How to connect with prospects who are unlikely
to call you, and do it in a way that gets no
resistance and no rejection.
Chapter
17 - Professional Services Selling
Process
How to manage the sales process from beginning
to end with authenticity so that selling
literally becomes transparent and
stress-free.
Chapter
18 - Making More Appointments with Qualified
Prospects
How to turn calls from prospects into
appointments with qualified buyers, ready to
explore how you can help them with your
services.
Chapter
19 - Negotiating and Closing the
Sale
How to negotiate difficult sales situations,
overcome objections, deal only with serious
buyers and close without pressure.
Chapter
20 - Pricing Your
Services
How to price your services so that you are
finally paid what you're worth and get
compensated by the solutions you provide, not
the time you put in.
Chapter
21 - The Perfect
Proposal
How to develop a proposal that not only helps
close more business but also can be done in an
hour or less and be written on just two
pages.
Chapter
22 - Performance - The Ultimate Key to
Marketing
How to outperform your competitors so that you
become the provider of choice, and how to turn
your clients into raving fans of your
service.
Chapter
23 - Putting Your Marketing into
Action
How to overcome the many obstacles to putting
your marketing into action and start
implementing your InfoGuru Marketing
strategy.
Mastering
any one of the above could dramatically improve the
effectiveness of your marketing efforts. In
fact, the manual has helped many Independent
Professionals double and even triple their
businesses. (See some of their testimonials below.)
Effective marketing gives you the ultimate
leverage; just one improved approach or strategy
can make a big difference in your
results.
Audio
Tutorials
These
are audio programs I've conducted on marketing for
professional service businesses. Each is a
complete TeleClass or interview. Usually 60 to 90
minutes of solid information. In many cases, these
audios sold for $29 to $39 each. (estimated total
value: $580) I currently include almost 20 hours of
recorded material in this section. And many of
these audios include transcriptions or workbooks.
Topics include the following:
•
The
Three biggest Challenges in Marketing Your
business
•
The Seven Biggest Marketing Mistakes You're
Making
•
The Twelve Marketing Success Factors
•
Developing an Attention-getting "Audio
Logo"
•
Developing A Marketing Message
•
Marketing Your Services on the Web
•
Developing Initial Networking
Connections
•
Building a Referral Network
•
Giving Talks and Presentations
•
How to Get Your Articles Published Both Offline
and Online
•
Everything You Wanted to Know About
eZines
•
Marketing Strategies for Coaches
•
Selling by Telephone
•
Appointment Making by Phone
•
Overcome Your Resistance to Marketing
Yourself
•
How to manage your space, your time, your
projects and your mind
•
Law of Attraction Marketing
Listening
to these ideas as well as reading them in the
manual will increase your comprehension and the
likelihood that you'll implement
them.
Here's
what someone recently told me about these audio
programs:
I
thought you might be interested to know
that you are directly responsible for
keeping me fit.
Yes,
FIT! I have transferred your audio
sessions onto 15 CDs and listen to one
every morning while doing a 4km+
early-morning power walk. Sometimes the CD
has not finished and I will extend my
route so that I can listen to the whole
audio. So, as well as giving me huge
insight into how to better run my
business, I am keeping fit at the same
time. I've been doing this for about 9
months now, when it was dark and snowy,
icy, raining and in the sunshine. I do
apply the recommendations and my 3-year
old business has started to reap the
benefits. And I feel energized.
Thank
you Robert. I think your manual and audio
sessions are wonderful.
This
interactive online discussion group enables
owners of the manual to discuss ideas and
get support in developing and implementing their
marketing plans. Many feel that this Forum is
worth the price of the manual itself.
You
can ask questions, interact with other
Independent Professionals and get specific
feedback on just about any marketing issue
you're facing: Marketing messages, marketing
materials, web site content and design
(including web site feedback), publishing,
writing, speaking, selling, proposals, closing
and more. They've all been addressed on the
InfoGuru Forum.
The
answers are usually right on the money and
empower you to take the next marketing step with
confidence. It's not unusual to get three to
five good, solid answers within hours of posting
your question. Many answers are detailed with
specific action steps.
Some
charge hundreds of dollars a year for a service
like this. But as an owner of the InfoGuru
Manual it's yours free. With the Manual and the
Support Forum you'll have everything you need to
take your business to the next level.
Learn
a little more about the Support Forum:
Listen
to Kathy Mallary's feedback
about the InfoGuru Support
Forum. Just press the button
to the left.
Bonus
Material
More
Than Ninety Articles
Almost
150 pages, on a wide variety of
client-attracting ideas I've used with my
clients. Much of this information is not
contained in the main InfoGuru Manual itself.
Over
30 Valuable Resources
All
available to help make your marketing more
effective. Including links to hundreds more
articles, a 300 page manual on advertising and
several free online resources that will save you
time and money.
A
"GOODIES" Section
With
even more complete marketing reports. In
all, several hundred additional pages of
marketing information. I frequently add
materials to this section. All of this material
is geared to one thing only... attracting
more clients!
Marketing
Mastery CD Program
This
Audio Program is an option you can order with the
Manual
In
April of 2004 I held a two-day workshop called the
Marketing Mastery Workshop that covered the
whole spectrum of InfoGuru Marketing. The workshop
was highly participatory and included hours and
hours of how-to marketing strategies plus amazing
ideas from the participants themselves.
I
had this workshop professionally recorded and put
it on 12 CDs and included the complete 42-page
workbook. It's an ideal companion to the InfoGuru
Marketing Manual. You may want to get this if you
learn better by listening. With repeated listenings
you'll gain even more.
Here's
what's included in the 12 CD Program: 700
minutes, almost 12 hours of material -
1.
Overcome Your Resistance to Marketing
Yourself - 75 min.
2.
Goal Setting - 32 mins.
3.
Playing Marketing Ball and the Client Buying
Advantage - 74 mins.
All
of this may sound great... but... maybe you're
still wondering if my manual is for you. So let me
answer that question right now.
Who
the InfoGuru Manual is for
I
define an InfoGuru as any professional or business
owner who sells their expertise to clients. You
may be an independent or member of a firm. The
following professionals have found the InfoGuru
Marketing Manual to be invaluable in helping them
attract and keep clients:
Consultants
- Coaches - Trainers -
Speakers
- Those who work with individuals or
companies to help them do things better, to gain
new skills, to become better people, managers
and organizations - in any industry and any
discipline, for profit or non-profit.
Marketing
Professionals
- Freelancers of all kinds, including:
Writers, editors, designers, marketing
consultants, web developers, PR people,
photographers, newsletter creators or anyone
helping individuals or companies grow their
businesses.
Financial
Professionals
- Accountants, financial planners, mortgage
brokers, tax preparers, estate planners,
bookkeepers, insurance brokers or anyone who
helps individuals or organizations with their
money.
Professional
Services
- Anyone engaged in the practice of a
traditional professional service such as
architects, attorneys, engineers, doctors,
chiropractors and other medical and health
practitioners.
Business
and Personal
Services
- Virtually any business or personal service
including organizers, decorators, computer
services, executive recruiters, word processors,
secretarial services, virtual services,
fundraisers, chiropractor, conference managers
and meeting planners.
Alternative
Services
- If you're a massage therapist, acupuncturist,
spiritual counselor, hypnotherapist, or other
non-mainstream service, you'll find the InfoGuru
Principle is the only marketing approach
that really works for you.
Home-Based
Businesses
- A large percentage of my customers run
home-based businesses. Even if you have a home
office you can be successful using these
marketing principles to attract all the clients
you need.
IMPORTANT:
If I've left you out - The InfoGuru Manual
is for you if you serve clients and want to get
better at attracting more of them.
NOTE:This is not for: retailers, restaurants,
hotels, manufacturers, food businesses or
consumer products (however many
business-to-business marketers and salespeople
in large corporations have found the InfoGuru
approach works very well for them).
And
yes, the InfoGuru Principle works in countries
other than North America. I've sold thousands
of manuals to customers in Europe, Asia, Australia,
South America and Africa.
Real-life
success stories and comments from some of my
customers
I
get emails from customers almost every day
telling me the kind of results they've gotten using
the principles contained in the InfoGuru Manual.
Here are just a few of them:
"...swamped
with inquires DAILY."
"Based
on your InfoGuru advice which we
integrated into our business plan in
November 2000, we are now getting web
visitors literally from all over the
world and are swamped with inquires
DAILY."
-
John D. Callos, IdeaBridge Consulting
Group
"...Just
won $390,000 worth of
business..."
"I
downloaded the InfoGuru Marketing
Manual two days ago because I had to
put together a proposal and didn't know
where to start. I followed your
proposal format and have just won
$390,000 worth of business over the
next 12 months with the client!"
-
Paul Browning - Networks
Incorporated
"...I'm
now making £120K per
year."
"I
bought the manual when I was 21, three
years ago. I was making about
£3K/yr when I bought the manual. I
diligently applied its lessons and,
three years later at 24, I'm now making
£120K per year."
-
Guy Levine
"...I
got a contract worth about
$60,000!"
"I
have been working my way through the
InfoGuru manual and it REALLY WORKS. I
am only about sixty percent through it
and I already see results. I love the
philosophy of giving instead of getting
- that aligns more with my personality
than anything I've ever heard before. I
just used your proposal format that you
recommend in the book and I got a
contract worth about $60,000!
Everything you have recommended so far
has worked, including the tip about
writing hand-written thank you notes.
Your "warm calling" techniques work too
- I'm starting to get a lot more call
backs and responses. I can't thank you
enough."
-
Vicki Flier, Highroad
Presentations
"...Not
only did I get the project ($25K over 4
months...)"
"I
love your business proposal model! I
immediately used it rather than my
previous model (which contained lots of
fluff). Not only did I get the project
($25K over 4 months, and it's a project
fee, not hourly or daily rate), but in
taking the time to think it through,
the value and how it would roll out, I
now know exactly how I plan to proceed.
It was a great exercise that forced me
to envision my approach and the
anticipated results. Thank
you!"
-
Melanie Wilson
"...resulting
in a project worth
$25,000+."
"I'm
sooooo glad I found you. So far I have
rewritten all my marketing materials
and applied the Perfect Proposal
template. It has been an instant winner
for me, resulting in a project worth
$25,000+. I'm beginning to feel like a
real-life InfoGuru at last. Your manual
has been an enormous shot in the arm
for my business! Thank you! I am now
one of the many who worship at your
feet!"
-
Carolyn Morgan, Morgan Design
Studio
..."I
was able to get a training contract for
$17,000..."
"The
technique from the InfoGuru Manual of
sending a series of articles with a
hand-written note has been very
helpful. I was able to get a training
contract for $17,000 and we are
discussing doing more. It has worked
for smaller sales also."
-
Jim Rooney
"...Today
I closed a $12,000
deal..."
"TELL
PEOPLE TO STOP PROCRASTINATING AND
INVEST IN THIS MANUAL! I could kick
myself for not ordering your system
sooner! I just wanted to let you know
that my investment in the InfoGuru
Marketing Manual has already paid off.
Today I closed a $12,000 deal on a
series of sales training workshops.
This is clearly a program that would
not have been sold a week ago. "Here's
the great part. I haven't even
completed Chapter 6 of the online
manual or received the hard-bound
manual yet. Now I have 12,000 reasons
to call myself an InfoGuru!"
-
Steve Johns, Sell 'Em Up Training
Systems
"...already
saved me $2,500..."
"You
have already saved me $2,500! I was
planning to go back to business school
and get some real substantial marketing
knowledge to help launch my business to
the next level but even from what I
have seen just from visiting the site
today and my brief look at the manual
all I need (and more) is here!!
Thanks!"
-
John Campbell, Focal Point
Consulting
Listen
to how Kathy Mallary doubled her
business
I
recommend listening to this short interview with
Kathy Mallary and her experience using the
manual. She doubled her business. Find out how.
It's just a few minutes long. Listen to this
especially if you're skeptical about marketing,
about marketing consultants and about marketing
information sold online.
Kathy
Mallary
Red
Button: high-speed
connection.
Arrow
Controls: dial-up
connection.
It's
just a few minutes long.
Cathy Mallary is an
Independent Professional much
like you who leveraged these
ideas to more than double her
business.
I
can't really put a price on all the material in the
Manual, Audio tutorials, Forum and Bonuses.
I
estimate the value at $750 minimum. Probably
much more. And you get it all when you order the
InfoGuru Manual.
Here's
the deal...
As
I just said, the value of this material is at least
$750 or more. But my philosophy is to make
these ideas available to as many Independent
Professionals as possible at an affordable
price.
So,
instead of paying $750 for it, your investment
for the Online, PDF and Hard Copy of the InfoGuru
Manual is just $99 plus $8 shipping for orders
within the United States and Canada. (Total: $107)
For
International orders, the investment is $99
plus $15 shipping. (Total: $114)
Online
Version Only: Save $30 (or more for
international orders) by getting the online and pdf
versions only - no hard copy - for just $79. The
online and pdf price is the same anywhere in the
world. You still receive 100% of the bonuses. The
only thing you don't get is the hard copy of the
manual. However, you can always print the manual
from the pdf version if you like.
Once
your order is processed, you can access the online
and PDF version of the manual in a few short
minutes. The hard copy is mailed to
you.
Let
me summarize the key benefits of the manual in
this...
InfoGuru
Manual fact sheet:
Fact
#1:
The
manual is written specifically for
Independent Professionals in plain
English with easy-to-read chapters. No
complicated marketing jargon.
Fact
#2:
The
manual has simple Action Plans at the
end of each chapter so you can put
the InfoGuru Marketing Principle to
use. If you do each Action Plan, you
will start doing more business with
better quality clients within a few
days.
Fact
#3:
The
manual explains the complete process of
marketing professional services.
Everything from pinpointing the best
prospects... to creating marketing
materials... to getting referrals is
covered in depth.
Fact
#4:
The
manual offers further references at
the end of each chapter. These will add
to your understanding and knowledge of
marketing.
Fact
#5:
The
manual is a practical guide. There
is no fluff or theory. These are actual
approaches my clients have used
successful to grow their
businesses.
Fact
#6:
The
manual reveals the exact process I
use to market my professional services.
I use this approach to make a high
six-figure income every year.
Fact
#7:
The
manual contains a "blueprint" of
how to apply the most powerful
marketing secret of all: the InfoGuru
Marketing Principle.
Fact
#8:
The
manual has sold for the past six
years all around the world. The
ideas are applicable for any
professional service business no matter
where you live and work.
Fact
#9:
The
manual has helped over 8,000
Independent Professionals. And we
get virtually no returns. People are
happy with what they get because it
works.
Fact
#10:
And
finally... the manual must work for you
or I will buy it back. I am so
confident the information in this
manual will help you attract more
clients I stand behind it all the way
with...
My
Unconditional Lifetime Guarantee
There's
no risk on your part when you order.
If
you sincerely feel that the information in the
manual is not worth the money, just send me an
email. I'll issue an instant refund. How long
do you have to decide? Forever. That's right, as
long as I'm in business (over 22 years now) I'll
give you a refund if you ask for it.
All
I ask is that you give the manual a fair try. I
can make this kind of guarantee because over the
past five years the manual has proven itself out
with thousands of users who are now better
marketers of their services. It's very rare that
someone asks for their money back.
If
you want to make marketing work for you, try it for
yourself.
Get
the manual, read it and follow my simple
instructions. I can almost guarantee you'll
take a quantum leap in your ability to attract more
clients faster... boost your income... and... then
do more of what you really love to do... provide
your services to more clients.
One
final important thought...
Will
you master the art of attracting clients without
buying this manual? Will you be able to figure
it all out by yourself? Will you grow your business
successfully?
My
guess is, yes, sooner or later. If you're
serious about your business, if you have a
commitment to be successful and if you're unusually
persistent, if you can tolerate disappointments,
sure, you'll finally crack the "marketing code."
But
at what cost? It took me several years, reading
over 300 books on marketing and sales and making
hundreds of mistakes that costs me tens of
thousands of dollars in lost time and opportunity.
Wouldn't you rather take a shortcut and learn what
works - all in one place?
So
it's up to you. If you want to do this all on your
own, be my guest. But if you want to take a
shortcut and start applying what works right away,
this manual is exactly what you're looking for. And
you have absolutely nothing to lose by checking it
out. You can be reading it and applying some of the
ideas in as little as an hour.
Just
click the link above and you'll be taken
to the order page
below.
Don't
have a credit card?
No
problem. Just send a check for the full
amount to the address at the bottom of
the page and I'll email you the access
and mail you the hard copy. Simple. We
fill orders by check all the time. (For
international, please send a money
order in US funds.) Remember to send
your email address and mailing address
along with your check.
What
about international
orders?We sell manuals all over the world.
We can accept payments by credit card
no matter where you live. Your credit
card company makes the currency
conversion. Want to know what the price
is in your country? Go
here for a currency
converter.
(opens in new window)
Sincerely,
Robert
Middleton
P.S.
I almost forgot to mention these two Free Extra
Bonuses you'll get with the manual:
Free
Report #1:"The Number One Strategy For Generating More
Referrals". (It's not what you think...
but... you'll love it anyway as the referrals
start streaming in.)
Free
Report #2:"Repackaging Your Consulting Services".
(Here's how to make more money with less work...
and... get better results from the work you
do.)
"I've
used just three of your
tips--listening, defining my USP, and
redoing my eZine--and have brought on
two VERY good clients; one is for a
LONG term project. Plus, I cannot
believe how CONFIDENT I feel now. Why?
Because I've stopped appearing (and
feeling) so desperate. Now I'm just an
InfoGuru. :-) And you are right--people
are attracted to that!"
-
Dianna Huff, DH Communications,
Inc.
...I
have caught up with my
"competitors"...
"Using
the manual and listening to your
presentation have given me lots of
information and confidence. I just
began my consultant work on a full-time
basis six months ago. With the
headstart that I get from the manual
and the cheerleading that I get from
the eZine, I have caught up with my
"competitors" who have been with this
for years and I am doing things that
they should be doing - Effectively
Marketing."
-
Donna Coles, CCS Training Services,
Inc.
"...paid
off in a big way, and I want to thank
you..."
A
major international telecom company I
have been courting for nearly a year
gave me their business today. How did
it happen ...? Well, last January I got
your InfoGuru Marketing Manual and
started working through it. One great
idea you gave me was to establish a
forum in the UK for my target customers
- senior managers within major telecoms
suppliers who have responsibility for
distribution. I set up the forum in May
and have been running it ever since. In
parallel, I have developed my website
following your guidance and have
established a monthly e-zine of my own.
Today all this paid off in a big way,
and I want to thank you for giving me
the inspiration to get started and
providing me with regular encouragement
to keep going. Keep up the great
work!!
-
Charles Stubbs
"...Thanks
and keep on giving us your great
ideas."
I
used your manual to completely overhaul
my web site. Your ideas are clearly
stated and I was able to go piece by
piece through your points and write a
completely new version that everyone
liked so much better. I am also able to
shorten the time I take to write
articles when I stick to your simple,
but effective outline. Thanks and keep
on giving us your great
ideas.
-
Angelika Blendstrup,
Ph.D.
"...thoroughly
enjoying your manual."
"Robert,
I am thoroughly enjoying your manual.
It feels as if I have a personal coach
sitting at the desk next to
me!"
-
Elinor Milligan
"...Thanks
for keeping it simple, focused and
positive."
"I
purchased the manual some two plus
years ago and have found it to be more
than a how-to. It's more like a program
for increasing my confidence. Simple
things like the Audio Logo have helped
me and my clients stay focused on
what's important--what kinds of
problems we solve for customers. When
you're confident others have confidence
in you. Your manual bolsters confidence
in many areas. When I get concerned
about helping a client with a marketing
problem, I know where to go to get
good, positive direction--the InfoGuru
Marketing Manual. Thanks for keeping it
simple, focused and positive."
-
Terry McCarthy - Bravion Integrated
Marketing
"...it
amazes me how much work you've put into
it."
"As
I go through your manual, it amazes me
how much work you've put into it. By
far the most constructive book, and the
most detailed I've ever read on
marketing. And by golly, I've read a
heck of a lot!"
-
Sean D'Souza -
PsychoTactics
"...I
LOVE reading the
manual."
"Just
wanted to let you know how much I'm
enjoying the InfoGuru Manual. I had no
CLUE how to market my coaching
practice. I've gotten so clear on who I
want to work with, what they'll get,
where they are! It's truly wonderful...
I LOVE reading the manual. I just
wanted to say "thank you" for creating
such a great tool. My coach referred me
to your website and I asked her about
the manual and she highly recommended
it... now I know why!"
Kathy
Mallary