Are you making enough connections with prospective clients? (Like the guy above)

Like most independent professionals, there’s a very good chance you’re not marketing your services and programs proactively.

That is, you’re not putting enough attention on getting out there and connecting with prospective clients, following up, making appointments and landing more clients.

You know you should be doing this. You probably know it works. You know that the more connections and conversations you have, ultimately the more clients you’ll land.

But you just want to be doing your work, right? Consulting, coaching, training, and helping your clients. Yet, just doing a great job for your clients is not necessarily bringing in new business. 

The question is, are you ready to change this? Are you ready to start taking action and really making your professional service business and successful as it could possibly be?


This program is about taking action to make those connections

Whether you just started your business or have been at it for a long time, you still need to take action to find new clients. You need to get out there in some way or the other and connect with prospective clients. 

This program is designed to support you in making more connections, getting more meetings and having more conversations about how you can help people with your difference-making services and programs.

Almost everyone I've talked to in my business agrees that this kind of activity works – if you actually take action. Not if you talk about, avoid it and maybe get around to it someday. 

But even if you're avoiding it now, it's something you can learn to do and get better at. I know because I've seen it over and over again. 

Not only that, you can make reaching out a cornerstone of your marketing and generate a whole lot more clients than sitting around waiting for them to come to you. 

How? Good question!


Introducing the Marketing Action Group – Reach Out and Touch Someone

I’ve developed this program to make it easier, a little more fun, like a game actually. A game that you can play and win.

But it's also a hard game. It takes intention, effort, and dedication. In fact, it wouldn't be worthwhile if it was easy. 

I call it the “Reach Out and Touch Someone Game.”

Instead of trying to figure it all out first so it doesn't feel so terrifying, you'll jump in and take action instead. Yes, you'll "jump out of the plane" on the very first day.

It's something you can do. It won't damage you or kill you. It will strengthen you and prove to you how resilient and powerful you really are. 

You can bypass your fears, doubt, and resistance and take one simple step at a time. 

Yeah, people just like you who thought they'd never be able to reach out and make connections, have conversations, and actually turn some of those conversations into great clients. 


This is how it works.

You’ll join me for a live Zoom* video conference session once a week (Tuesdays at 12 noon Pacific) and I’ll be teaching, coaching and supporting you in reaching out every single day, making new contacts, following up, setting meetings, and converting prospects into new clients.

If you decide to join me, the program has one rule: You must agree to make a minimum of one outreach every single weekday. No, you won't make it every single week, but you'll go for it.

You’ll learn a lot in this program, but the main purpose isn't to learn more about marketing, it’s to take ACTION and build your marketing resilience and effectiveness. 

Don’t worry, I’ll show you exactly how to make it work for you. I’ll help you write emails that get a better response, script conversations that get more engagement and demonstrate how to make calls-for-action.

And we’ll spend as much time as necessary helping you get past any avoidance, confusion or resistance about this whole process. 

But this program is not about helping you feel comfortable. No, it’s about helping you to jump. And when you jump in and make a lot of connections, your comfort zone will ultimately expand.

Pretty soon, you’ll wonder why you avoided doing this for so long. You'll wonder why everyone doesn't do this. And you'll start to realize that the keys to the kingdom are all about making real connections. 


This is not my first rodeo

Look, I’ve been helping individual clients do this for a very, very long time… for over 30 years.

I remember when I had a client in San Francisco who simply would not make connections. So we developed materials and scripts and practiced on the phone.

And he still wouldn’t do it. So one day we sat down and I demonstrated how to make calls. I just called a bunch of strangers and had conversations with them. Nothing terrible happened to me!

He finally got it: "I won’t die if I do this." And he started making calls and making connections and getting clients. And later on, he laughed at the big deal he'd made out all of this. But then he never looked back and really started to grow his business. 

Yes, there are other things you can do to market your business. You can blog, send out an email newsletter, do talks and a whole lot more. But until you can make connections, face rejection and overcome fear, you won't get great results with those other marketing strategies. 

After thinking about doing a new program this year, I realized I had to get back to basics: Show independent professionals how to do this, coach and support them, and then have them take action. That is the key. 


If you join this program, this is what you can expect:

If you're ready to jump in and go into action, what you can accomplish will surprise you. Here are some things you can expect. 

1. You’ll develop a never-ending list of people to connect with (this is not about making cold calls).

2. You’ll get clear about who to connect with and what to say to anyone via email or phone.

3. You’ll make a lot of connections, more than you ever thought possible, and you’ll realize it’s easier than you think.

4. You’ll have great conversations by phone with people who are interested in what you have to offer.

5. You’ll get more referrals from existing clients as well as new business from old clients.

6. You’ll get much better at asking for what you want – and actually get it.

7. You’ll get past your barriers to getting paid what you’re worth and charge more for your services.

8. You’ll start to feel like you’re winning in your business, not just getting by.

9. You’ll feel more powerful, and more in control over the future of your business.

10. You’ll actually have more fun. I know that’s a stretch, but I’ve found it’s true with so many clients.

What this program is NOT, is a quick fix, a “magical strategy” or a promise of instant results without any work.

Anything worth going for takes some time. It takes some practice, and you’ll make some mistakes along the way.

But this work is, relatively speaking, quite easy. It's simply identifying prospects, sending emails, making calls, following up and having meetings. 

You can do this. 


This is what I promise to you:

If you participate in this program, this is what you can expect from me:

1. I’ll be sharing ideas that have worked for my clients and me: nothing wild and experimental, just stuff that works.

2. I’ll give you some really effective strategies that are easy to understand and implement and get results with.

3. I'll work through specific connection scenarios that may not be working for you and show you how to make them work.

4. I’ll invite you to play hard and I’ll press you to take action. But I won’t ask you to do anything I haven’t done.

5. I’ll approach this all with a sense of humor and fun. This is a game to me. I’ll show you how to have fun playing the game.

6. I’ll help you bring out the passion you have for your business. The more passion, the more you’ll want to share your work.

7. I will honor the highest in you. I know all people are made for greatness and I'll support you in being as great as you can be.

Another way of saying all of this is, I'll turn myself inside out if that's what it takes to help you take action to make more connections. I'll give you my best stuff, and hold your feet to the fire. In return, I'll ask you to make promises, take action and do your very best. 


How will all of this be structured?

It’s really simple, actually. We'll work together every single week and get to work.

1. You’ll be with me on a live Zoom video call every Tuesday. You don’t want to miss sessions unless you have an emergency.

2. If for some reason, you can’t make it, every call will be recorded and you’ll get a copy of the audio recording.

3. You’ll have access to a website that includes a lot of written and recorded materials on how to successfully reach out. Plus links to articles, videos, samples and more. 

4. There will be an online discussion group where you can exchange ideas, ask questions, and get answers. This is a BIG part of this program. A lot of coaching happens here. 

5. And I’ll provide some simple systems for tracking your outreach activity. 

Every week I'm coming up with new ideas and ways to helps you get out there and succeed.

All you need to do is show up, ask questions, commit to learning and take consistent action. If you can do that you can make this program work for you. Remember, you won't be doing it alone. 


What if you get stuck, and keep avoiding taking action?

In every session, we’ll address this. This is an important part of the program. Some will find it the most important part. 

We’ll look at what stops you and show you how to get unstuck and back on track. It’s simply another skill and it’s something you can get better at.

I'll have you question your beliefs and limitations and discover that the story of your resistance can be changed.

You'll discover that the most effective action comes out of being here in the present moment, not in the past or future.

And you'll learn that by taking simple action steps you'll get out of your comfort zone and be on the way to winning. 

By the way, this program is for you if you're new in your business or have been self-employed for years. As long as you are avoiding reaching out, making connections, getting meetings, etc, this program is for you.  


Program Fee and your Commitment

The most important thing to ask yourself right now is, "Is this program right for me? Will it give me the support I need to move into action and start making those connections?"

The fee for the program is $149 per month. If you happen to be a More Clients Club member, you get a monthly discount of $20. The total is $129/mo.

You’ll pay via credit card with a recurring monthly billing.

You can stay in this program as long as you like, and leave when you want. But if you only stay a month or two and participate half-heartedly, you won’t get many results.

I recommend that you stay as long as it takes to get real momentum with your outreach efforts and can count on yourself to stay in action without the weekly support.

This program is not about building long-term dependency. I’ll be thrilled if you engage fully in this program and leave when you’ve graduated with full honors!


This is how to sign up for the Marketing Action Group

If you would like to be in the program  This e-mail address is being protected from spambots. You need JavaScript enabled to view it and tell me a few things:

1. Your name, phone number, state and city, and website, if you have one.
2. Your business name, kind of business and years in business
3. Let me know why you want to be in this program and exactly what you want to get out of it. Please write a few paragraphs, not just a few words. 
By the way, make sure you read every single word on this page before you apply. If there's still a question you have, please ask it.
When I get your email I'll read it and let you know if you've been accepted into the program. If I need more information, I'll ask for it.
And if you're accepted, I'll also send you a shopping cart link to register for the program by credit card. 
If the program is full, I'll let you know and put you on the waiting list.
That's it. If you know or think you want to be in the program, This e-mail address is being protected from spambots. You need JavaScript enabled to view it with the information above and I'll get back to you right away. 
Right below you'll see a number of common questions and answers about the program. 

* Zoom video requires a computer or tablet with a camera. You simply click on the link you'll receive and you're live with the whole group. This format is so much more involving than a teleconference. You get to be known much better by me and the other group members. 

All sessions are recorded in both video and audio. If you miss a session, we provide the audio and video file. 

Some Questions and Answers

Q. Is this program just for beginners or is it also for experienced independent professionals?
A. The program is for both. If you’re new in your business and holding back on reaching out to your prospective clients, this program can get you off to a fast start. If you’re in business for awhile you may have stalled with your outreach and need a “shot in the arm” to get back on track. 
Q. Why do you do this weekly instead of twice monthly? Isn’t it a bit much?
A. Not if you’re really serious about taking action. This is just one short hour out of a full work week. Each session will help you get focused, set your goals for the week, make plans, and work through any resistance you might be experiencing, and then go into action. 

Q. What If I’m not able to start on May 9 but want to do the program?
A. the program is set up so you can join anytime. When you join, you get all the materials online to study immediately. And then in the sessions, you'll get coached, supported and get your questions answered so you’re confident about getting out there. 
You will be charged for your next month exactly one month after the first session you attend.
Q. What if I don't feel I'm ready with all of my marketing materials, etc, before I start doing outreach?
A. Sure, it's great to have your website together, have a good article and a sales page on your website. But these are things you can work on during the program. Too often, putting together your marketing materials is an excuse to not reach out. There is a deadly mindset: "I'm never prepared enough." That can hold you back from taking action forever!

Q. Won’t I get overwhelmed with all the information.
A. I doubt it. This program is not heavy on learning a ton of information. There are a few things you’ll learn right away: 1. How do create outreach lists, 2. How do develop outreach emails, 3. How to make outreach and follow-up calls, how to get unstuck and stay on track. 
Because the group is about coaching and support, you’ll learn what you need to know when you need to know it. For instance, if you’ve been reaching out and not getting many appointments, we’ll troubleshoot your approach, do some role playing and leave you confident about taking the next step.

Q. Since there will be 30 in the group, will you have time to get to everyone?
A. Since the issues are pretty much the same for everyone, when I do some troubleshooting or coaching with one person, everyone else will benefit. After a few weeks, each step of the process will get clearer and clearer and you’ll get better at better at making connections, setting appointments and landing new clients. 
Q. How soon can I expect to get results from this program? I don't want to be in it forever!
A. I'm really not interested in building client dependency in this program. I want you to see success quickly. Most participants will discover that they can make connections that turn into appointments relatively quickly. And the more appointments you make, the closer you are to turning those meetings into clients. 

Q.Should I also join the More Clients Club if I'm in this program?
A. You are welcome to join, of course. Since you'll get a discount in the program if you're a member, your Club Membership will work out to only $9 per month. There are a lot of extra materials and resources in the Club, but they are not necessary to participate in the MAG Program.