Free TeleClass for More Clients Subscribers "The Laws of Marketing Mastery - An Introductory TeleClass" With Robert Middleton of Action Plan Marketing If you'd like to listen the Real Audio of this TeleClass you can link to it here: Streaming: http://www.actionplan.com/ra/051403.ram Downloadable: http://www.actionplan.com/ra/051403.rm To get the Real Player, click here and go to the bottom of the page for the free download of Real Player Basic. Here's a comment from someone who was on this TeleClass: "Although I've been using your materials for several years, something about this talk put things into focus...crystal clear focus. I discovered I have the 4th and 5th laws down, but I have never created an audiologo/free value offer (Laws 1-3) that worked to my satisfaction. "So now's the time! With a clear vision of where I want to take the program and the new clarity I gained listening yesterday, I was able, in just a few hours, to write a brand new audio logo, sketch out about 10 articles, develop a questionnaire to help clients recognize how fulfilled/unfulfilled they feel in their current work situation, draft my core position paper and re-vision my newsletter to reach this audience. "I help people create meaningful careers that allow them to be truly themselves at work and in life." "I have been trying to get here for years! I knew this was my next step and that I needed to gain clarity in order to complete my website revision. I've attended many of your recent free teleclasses and have gained much, but without the clear positioning statement I couldn't activate what I'd learned in the other calls...Now I can! "I'll keep you posted! Thanks for all your work. You are an inspiration!" Carol McClelland www.getrollingagain.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This one-hour introductory TeleClass explores five of the most important marketing laws for Independent professionals. They are: The Law of Attention enables you to get the positive attention and interest every time you speak or write about you business. People will pay attention like they never have before. And when you have people's attention you can apply the law of value. The Law of Value is what hooks a prospect once you've gotten his or her attention. Most of us are afraid of rejection. That's because we don't communicate enough value to keep people interested. And the more interested they are, the more likely they'll become clients. The Law of Uniqueness is so important because it guarantees that prospects never forget you. When you've formulated a Client Buying Advantage, you and your services will stick in the mind of your prospects ready to pop up when a need for your service arises. The Law of Authority ensures that prospects trust you even if they really don't know you that well. You'll be seen as a credible, successful expert. If you don't have trust, nobody is going to do business with you. However, when you establish trust, prospects don't hesitate to work with you. And finally... The Law of Relationship means that people feel comfortable with you and like you. And people prefer doing business with people they know and like. It also guarantees ongoing word-of-mouth business - even from people who have never met you in person.