"When I enrolled in Robert's Marketing Action Group course I was excited and skeptical at the same time. I didn't doubt the information or Robert's ability to teach it, I doubted whether I, a self-confessed book worm, introvert and recovering perfectionist, would actually DO the stuff Robert suggested. I went in with no website, no marketing material, and almost no clients. I now have a website, impressive marketing materials, confidence to speak about my business and most importantly, paying clients!! And I'm having a ball! Thank you, Robert." - Jenny Mallos - Total Transformation Life Coaching, Sydney Australia

How would you like to be certified to coach other Independent Professionals to be better marketers? The demand for marketing assistance from Independent Professionals is at an all-time high.   For as many years as I can remember, people have been asking me if I ever planned to train people to do what I do. Would I ever license or certify other Independent Professionals to become marketing coaches and consultants like myself? For a long time, the answer was "Not yet." At long last, the answer is "Yes!" I've spent 22 years working with Independent Professionals on their marketing. And my aim has always been to find approaches and strategies to marketing that could work for anyone who has a good service and real value to offer. The demand for assistance with marketing is so high because more and more people are making the choice to be an Independent Professional. From the droves of graduates from coaching schools to the tens of thousands of managers leaving the confines of the corporate world to the rise of the Internet, there are more and more people hanging up their own shingle. But still, a large percentage of Independent Professionals struggle to attract clients. And people want practical and workable ways to bring in new business. This is where Action Plan Marketing comes in. The core knowledge of Action Plan Marketing has finally been distilled down into a simple but powerful seven steps system that I call the Fast Track to More Clients Marketing System. It's teachable and it's replicable. I'm now ready to start the process of empowering Independent Professionals to become Certified Action Plan Marketing Coaches who will, in turn, help thousands of others who are struggling to attract clients. The market is vast and the opportunity to make a good living as a marketing coach is the best it has ever been. In the information below, I'll outline what the certification program consists of, how it works, how marketing coaches will be trained and what the first steps of the process are. I'll keep it as concise as possible.   Why An Action Plan Marketing Coach? Since starting my business in 1984 two things have become very clear to me. First, there are literally hundreds of thousands Independent Professionals who need marketing assistance (coaches, consultants, trainers, designers, writers, accountants, financial planners, executive recruiters, etc., etc.). And thousands of new ones are going into business every single day. Second, these Independent Professionals are willing to spend good money to get high quality assistance in attracting clients. I've proven it in my own business. I now generate more business than I can possibly handle. In fact, every week, I turn down clients who want to work with me. This past quarter I was working with over 150 participants in my virtual programs. And I use the marketing systems I talk about below to attract all these clients. As An Action Plan Marketing Coach you will have the market, the tools and the strategies to attract as much business as you can handle. As a licensee you will: • Add an additional source of revenues to your business • Offer in-demand services at prices profitable to you • Get turnkey online marketing materials as soon as you start • Work individually, in workshops or in teleconference programs • Produce lasting results for your clients... quickly • Add credibility to your business with our international brand • Apply the skills you teach to your own business Being an Action Plan Marketing Coach could be the most positive step you take for the success of your business. You'll make a measurable difference with your clients as you grow in your own success.   Being an Action Plan Marketing Coach The essence of being a marketing coach is to support other Independent professionals to attract more clients to their business. The purpose is not to do marketing for them but to teach and empower them to do it for themselves. As a coach, you will help your clients with the following seven Fast Track Marketing Steps: 1. Creating powerful intentions and overcoming negative intentions. 2. Understanding the game of marketing and how to play it successfully. 3. Learning the language of marketing to generate attention and interest. 4. Developing a personalized marketing message for the business. 5. Developing a wide range of marketing materials from articles to web sites and presentations. 6. Implementing various marketing tactics and activities such as networking, publishing and speaking. 7. Creating and implementing specific marketing action plans. These seven steps are the heart of marketing for Independent professionals and can be applied to every single marketing activity, either offline or online. They are the key principles that lead to marketing success. What mastering these steps means for most Independent Professionals is the ability to attract more clients, more consistently, with less struggle and effort. You'll be applying and teaching a marketing system that's based on principles that actually work and that are easy to apply.   The Action Plan Marketing Programs As an Action Plan Marketing Coach you will be able to help your clients with these seven steps through a variety of marketing programs. You will learn and be given detailed plans and materials for the following: 1. One-on-one Coaching and Consulting - This is working with Independent Professionals in private sessions, either in-person or by phone. You can work with clients for several sessions and in many cases, several months. 2. Fast Track Marketing Workshops - The seven Fast Track Steps can be taught through workshops, either one or two-days long. You'll learn how to market them and set them up. 3. Fast Track Marketing Tele-Courses - The same material can be presented through this seven-session teleclass program with people from any location in the world. 4. Marketing Action Groups - These combine teleclasses with individual coaching and feedback by email and by phone. This is our most intensive and in-depth program.   Marketing Support Materials For every marketing program you will receive a complete turnkey marketing plan that includes all the marketing materials you'll need to conduct your business. These materials include: 1. Web content for all online promotion. You'll get all the written material for your web site for all of the programs listed above. We can supply it in html format and all you have to do is pop it into your web site. You just need to add sales links and we provide all the resources for setting up a shopping cart system. 2. Over two hundred articles that can be used on your web site or used in your own eZine. We'll include the instructions and templates for an eZine of your own and include training on how to get it up and running. 3. Workbooks and worksheets to use with your clients. These will all be provided online. You can simply forward them to your clients and program participants or print them out for use as workshop workbooks. 4. Written Marketing Action Plans for every important marketing activity. This will include plans for networking, publishing, eZine, speaking, selling and more. 5. Use of the Action Plan Logo and Identity. You'll receive logo marks to authenticate that you are a licensee of Action Plan Marketing. You may use this on your web site and all other marketing materials. 6. A listing in our Online Licensee Directory. Every Licensee with a web site that conforms to our standards will receive a listing in our directory with a picture, brief bio and link to your web site. 7. The support of our ongoing online marketing program. Each month we add 1,000 or more new subscribers to our email database. These become prospects for your services. I will proactively market the services of the Action Plan Marketing Coaches through the weekly More Clients eZine. You'll have everything you need to attract new clients and to help your clients develop successful marketing plans and strategies.   The Action Plan Marketing Coaches Certification Program The Certification Program is a comprehensive program designed to teach you the Seven Fast Track Steps and then teach you how to teach it to others. What you will learn can be divided into two broad categories: • Every marketing methodology proven to attract more clients to a professional service business. You'll have all the tools you'll ever need to attract all the clients you can handle. These methodologies will include offline and online marketing approaches. • Instructions and guidance in how to work successfully with clients. You'll learn how to work with clients one-on-one, in group programs and in workshops. You'll be confident that you can teach your clients how to be successful marketers and you'll have the information, systems, tools and materials to help them every step of the way. The program includes but is not limited to the following training and materials: 1. The Seven-Session Fast Track to More Clients Program Conducted by TeleClass, this program teaches the foundational material you'll use in your own marketing as well as the material you'll teach to your clients and program participants. The next Fast Track program starts on Wednesday, May 16. 2. The Certification Training Program This is a 4-day intensive training workshop. In this program (held live in the SF Bay Area) you'll be trained how to teach all the Fast Track Marketing Programs (above) and you'll also develop your own personalized marketing action plan. Dates are Sept 29 to October 2, 2007 (Sat-Tues). 3. Group Marketing Support Program Once you are a licensee, you'll be eligible for the intensive Group Support Program. The group will meet two times a month by teleconference and in individual phone sessions. This program, based on my Marketing Action Groups will get your marketing and business off to a fast start. Starts the week after the Certification Workshop. 4. Annual Conference Each year we'll have a conference for all Action Plan Marketing Coaches. We'll have speakers, hands-on workshops and skill-building clinics. 5. Manuals and Materials This includes the InfoGuru Marketing Manual, Marketing Mastery Program on CD, the Action Plan ToolKit and Web Site ToolKit. If you already have these, we'll reimburse you for them. 6. Workbooks for 15 or 100 Clients or Participants As a new licensee, you'll receive 15 or 100 free workbooks for your first 15 or 100 clients. We'll provide these workbooks online. The final licensing fee will depend on how many your pre-order. All of the above training and materials are included in your license fee. After your first year, there will be an affordable membership fee to the Action Plan Marketing Coaches Association that will cover the cost of the Annual Conference and all other support programs.   Eligibility and The Application Process Not everyone is eligible or suitable for the Certification Program. Successful applicants will have some business experience and training. Such as: - Certified Coaches - Practicing Management Consultants - Experienced Training Professionals - Other Licensed Professionals - Sales and Marketing Professionals - Graduates of my Marketing Action Groups and Workshops Prerequisites to the Program The prerequisites for the Certification Program are (at minimum): The InfoGuru Marketing Manual. I also recommend the Web Site ToolKit and Action Plan ToolKit. (If you don't have these yet, you'll receive them as part of the program.) In the interests of fairness, all fees paid in the past to Action Plan Marketing for any programs and several products will be deducted from your licensing fee. So your tuition for the Fast Track Program, your price for the InfoGuru Manual, your fee for a Marketing Action Group you've attended, etc. will all be deducted from the licensing fee.   The Licensing Fee You'll receive information on the licensing fee after you apply with the form below. I'll also include information on your potential earnings as an Action Plan Marketing Coach. My goal is for you to earn the money leading Action Plan Programs in the first six months that more than pays for your licensing fee. In fact, in the Marketing Support Program we'll help you create and implement a plan for you to accomplish just that. More details and answers to questions below the application form. Apply Now Sending in your application does not obligate you to anything but it will give you the opportunity to see if certification is for you or not. Once you've sent in your application you'll receive more information on the program and have the option of setting up a time to discuss your application with me. Please note that this Certification Program is for people who have some experience as a coach, consultant, or trainer. If you don't have this experience, I'd recommend starting with other Action Plan Marketing Products first and work at applying them to your business. To apply for the Action Plan Marketing Coach Certification Program, please fill out this form completely. Please give in-depth answers to the final questions on this form. Your name: Email address: Phone Address City and State Zip Current Business (coaching, consulting, etc.) Years in Business Which Action Plan Products have you used? What APM programs, groups or workshops have you attended? Why do you think you'd make a good Action Plan Marketing Coach? What are your main goals for participating in the Certification Program? Questions and Answers Q. How are you accepting people into this program? A. After sending your application, you may request a phone appointment to discuss your participation in the program. In that call, we'll determine if the program is for you. I'll answer any questions you have, including discussing the fees for the program. Q. When does the next program start? A. As soon as you are accepted and pay your licensing fee. The first thing to do is attend a Fast Track to More Clients Program (May 16 through June 27). The first Certification Training Workshop is currently scheduled for Sept 29, 30 Oct 1, 2, (Sat to Tues) 2007. Q. Will I automatically become a licensee after completing the Certification Training Program and paying my licensing fee? A. You'll receive a provisional certification, after you have fulfilled certain qualifications. These are: 1. Passing a comprehensive written test after the training program. 2. Setting up a web site with the Action Plan Programs you wish to deliver (you can deliver as few as one (i.e. one-on-one coaching) or as many as you like). 3. Enrolling in and committing to the ongoing Support Program for a minimum of nine months (included in your licensing fee). Q. How is this program different than other marketing certification programs? A. The big difference is the depth of material and the training you receive. You should consider this as a graduate level program designed to not just give you permission to lead the Action Plan Marketing Programs but to fully equip you to be a successful marketer of your services who can help others do the same. This certification program includes an intensive year of training and support. It's not a quick, one-weekend workshop. That won't equip you for anything. There are more and more so-called certification programs but they don't have the track record, methodology, training or personalized coaching that I offer. Once you're licensed to market and train in our programs you'll have all the marketing information and support you'll need. Q. Will other study materials be required in the program? A. Once you join the Group Support Program, you'll be assigned several marketing books. And you'll be tested on these books. I am interested in developing true professionals who know what marketing is and how it works. Q. Can you tell me how much money I'll earn as an Action Plan Marketing Coach? A. It would be impossible to do so. Your success will depend on your efforts. We can only promise that you will get the support you need to be successful. We will teach you to walk your talk! It is our goal that every licensee pay back, at minimum, their licensing fee through new client work generated in the first year. You'll receive more information on this once you apply. Q. Am I expected to be a full time Action Plan Marketing Coach? A. No, but you may choose to. Many will make this a full time profession. Others will offer our programs part time and integrate the Action Plan Marketing Programs into your current work as a coach or consultant. Q. If I apply, will I definitely be accepted into the program? A. Not necessarily. After I receive your application I will interview you personally and learn about your goals and your intentions. I also need to know about your background and your capacity for success as a marketing coach. This is definitely not for everyone. I have already turned down several people. Q. Will I get personal coaching from you? A. Yes. For anyone in the Support Program I will be available by phone and will set up appointments as necessary. You'll also get support from your group. Q. Will Action Plan Marketing collect ongoing licensing fees? A. We will collect fees for workbooks (which are required for all program participants.) You can build the fees for these materials into each program. We'll have a special section of the web site set up for ordering materials. All materials will be delivered online. Q. Are licensees also allowed to be affiliates for the Action Plan Marketing Products? A. Yes, and we'll create a special product page for your web site. You will earn commissions of 35% for sales of all products. If this answers all of your questions, I urge you to apply now. Sending in your application does not obligate you to anything but it will give you the opportunity to see if certification is for you or not. Click here to apply. All the best, Robert Middleton Action Plan Marketing