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Marketing Mentoring Services from
Action
Plan Marketing
Not
attracting all the business and clients you want
and need?
You
can be a better marketer of your services, and it
can be easier than you think.
There
are five main challenges in marketing a
business:
1.
Getting the attention of prospective
clients.
2.
Giving them enough information to interest them
in exploring working with you.
3.
Turning that interest into a commitment to work
with you.
4.
Negotiating the terms of doing business so that
you make a decent profit
5.
Serving clients so that they both return and
send you referrals.
If
you can do all of those things you don't need
marketing mentoring.
However,
if you could do better, perhaps you need a little
assistance. Many professionals and other
service businesses struggle with marketing. They
are not sure how it works, where to start or what
to do.
Perhaps
you've tried a number of marketing activities with
mixed results. Or maybe your "word-of-mouth
pipeline" has dried up and you don't know where to
find your next clients. Or it could be that you
know what to do and you just don't get around it
it. You need some direction and some support.
If
any of the above are true, you've come to the right
place.
We
work with self-employed professionals and other
professional service businesses who are serious
about taking their business to the next
level.
They
realize that the only way they're going to survive
and thrive is by developing, implementing and
practicing better marketing.
What
You Need to be Successful at Growing Your
Business
You
really only need three things to be successful at
marketing.
The
first thing you need is commitment. You must
really want to take your business to new
heights. Ideally your business should be more
than a living, but a calling, something that you
feel really makes a difference. Marketing is one
of the key vehicles that helps take your
business where you want it to go.
The
second is "marketing know-how." That comes
from good information and practice. The trouble
is that there is so much marketing information
out there that it can be overwhelming. What
really works to attract clients? What can you do
that won't cost a fortune? Are there marketing
strategies that are both effective and don't
take up a huge amount of time?
The
third thing you need is some kind of support.
When you are trying to master something that
is both new and complex, you don't do it on your
own. If you do, it will take you longer, cost
you more and result in more failures. By working
with a mentor you can speed up your know-how by
five, ten, even twenty times. If you work with
someone who's been there before to guide you on
the path you'll have a lot less trial and
error.
Mentoring
isn't for people who need a few marketing ideas or
a little coaching. You already know more than you
can implement. The thing is, you get stuck and
your great plans don't amount to much. You have big
ideas but you keep getting distracted by the
details. Your know-how hasn't caught up with your
aspirations. And the trial and error is wearing
on you.
On
the other hand, you may be very successful in your
business but have reached a plateau and want
to take your business to the next level. You
want to learn how you can market more effectively
to grow faster. You don't have anyone you can talk
to about marketing and you need both a partner in
strategy and someone to hold your feet to the fire.
This is exactly what we do.
You're
a good candidate for marketing mentoring
if:
1.
You are a self-employed professional,
partner in a professional firm or owner of a
business who offers a professional service.
2. You are committed to being a better
marketer and growing your business.
3. You are willing to invest a certain
amount of time, energy and money to
marketing.
4. You are open to trying things outside
your current comfort zone.
5. You are patient and understand that
results can take some time.
6. You can take both direction and
decisive action.
If
this fits you, we can work together
successfully.
With
Marketing Mentoring we use the "7-Step Fast Track
Model"
This
proven methodology was developed by Robert
Middleton and has been used successful with
thousands of self-employed professionals and
professional service businesses.
1.
Marketing Ball -
The Game of Marketing
The
first thing you need to understand is how the
game of marketing is played - and won.
Successful marketing is not a random set of
activities; it has an underlying structure and
set of rules you must follow to be successful.
When you understand the game you can finally
start to play it with some confidence.
2.
Marketing Mindset -
The Inner Game of Marketing
How
you think about marketing your business is a big
key to success. If you are avoiding
marketing, afraid to implement marketing plans
or just plain confused about what to do next,
you need to change your current marketing
mindset to be successful. The good news is that
it's easier than you think.
3.
Marketing Syntax
- The Language of Marketing
Most
people don't realize that marketing has a
language. If you use the right language, you
generate attention and interest. If you use the
wrong language, your prospects won't pay
attention to you. It's absolutely necessary that
all your marketing messages and communications
adhere to the language of marketing.
4.
Core Marketing
Message
- The Value of Marketing
Your
first important step in marketing is to create a
marketing message that speaks to the needs and
desires of your clients. When you have such
a message, you have created a foundation that
will be utilized in all your marketing. A great
marketing message tells the prospect what's in
it for them to do business with you.
5.
Marketing
Information
- The Currency of Marketing
Once
you have the attention and interest of a
prospect, the next thing they want is more
information. We call marketing information
"currency," because it actually buys you
attention, time, credibility and trust.
Marketing information includes everything from
your business card to your web site.
6.
Marketing
Strategies
- The How-To of Marketing
Once
you have the foundation of your marketing
message and information, it's time to implement
some marketing strategies. Strategies
include everything from networking to speaking
to mailings to publishing. You need to develop
and implement the most appropriate and effective
marketing strategies for your business.
7.
Marketing Action
Plans
- The Structure of Marketing
Your
final marketing step is developing a very
detailed marketing action plan or plans.
It's not enough to know the strategies you are
going to use, you need to map them out like a
blueprint with very specific objectives and
action steps. Once you have a solid plan, you
are well on your way to attracting all the
business you need.
Marketing
Mentoring Format and Results
Mentoring
sessions are done by phone or in person and are
typically 60 to 90 minutes in length. In between
sessions you will work on assignments to increase
your marketing skills in each of the Seven Fast
Track Steps.
Depending
on your current situation, we will take about
twelve sessions in guiding you through the initial
development of your marketing action plan. Then
we will work with you additionally, as needed, to
develop marketing materials and implement your
marketing action plan until you are seeing
results.
You
will start seeing results well before we have
completed our work with you. As your
understanding of marketing increases, you will
begin to communicate more effectively about your
business and start generating more attention and
interest. You'll start the process of "playing the
game of marketing" and have some wins in the
process.
After
working through all Seven Fast Track Steps, you'll
have a true grasp of how marketing works and
will be prepared to grow your business in ways you
never before thought possible.
Getting
over marketing obstacles
The
biggest marketing obstacle to successful marketing
isn't external. It's internal. We all have
various beliefs and thoughts that tend to sabotage
our marketing efforts. If you think... "I'm not a
good marketer, I can't write, I don't like
networking and web sites don't work," then what you
say will become a self-fulfilling prophecy. When we
work on Step #2 - Marketing Mindset, you'll
be introduced to some very powerful tools that will
help you dramatically shift your marketing
perspective.
About
Your Marketing Mentors
All
the Action Plan Marketing Mentors are personally
trained and certified by Robert Middleton. They
have all gone through an extensive, in-depth
training and coaching program and are qualified to
train and coach clients using my Seven Marketing
Principles. The will train you, coach you and keep
you accountable for implementing your marketing.
You can learn more about the marketing coaches on
this page: Marketing
Coaches.
You can contact a coach directly or you can fill
out the form below for more
information.
In-House
Marketing Programs
We
can customize an in-house marketing program for
your business or professional firm. If you have
ten or more people who need to master the skills of
attracting more clients, we can develop a program
will meet your needs and your budget. Programs can
include live training and coaching, programs led by
teleconference and even virtual programs that
include printed and online materials and follow up
by email. If you are interested in an in-house
program, please fill out the Marketing Strategy
Request below and we'll get back to you.
Complimentary
Marketing Strategy Session
If
you would like to explore working with one of our
Action Plan Marketing Coaches, please fill out
the form below. You may request a complimentary one
hour "Marketing Strategy Session" where you will
discuss your business and marketing goals, the
challenges you are facing, and outline a strategy
to move forward with confidence with your
marketing.
This
is also a time for you to decide if you are ready
to move forward and if our approach is the one that
will help you do that. The Action Plan
Marketing Coach will assess your situation and
offer honest feedback about whether or not they
think they can support you in achieving your
goals.
We
look forward to hearing from you.
Robert Middleton
Connect
with an Action Plan Marketing Coach
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