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Marketing Coaching Services from
Action
Plan Marketing
Ready
to take your business and marketing to the next
level?
There
are five main steps to successfully attracting more
business:
1.
Getting the attention of prospective
clients.
2.
Giving them enough information to interest them
in exploring working with you.
3.
Turning that interest into a commitment to work
with you.
4.
Negotiating the terms of doing business so that
you make a decent profit
5.
Serving clients so that they both return and
send you referrals.
If
you can do all of those things consistently you
don't need marketing coaching.
However,
if you could do better, perhaps you need a little
assistance. Maybe you've done my Fast Track
Program or studied the InfoGuru Manual, but you are
still not where you want to be with your
marketing.
Perhaps
you've tried a number of marketing activities with
mixed results. Or maybe your "word-of-mouth
pipeline" has dried up and you don't know where to
find your next clients. Or it could be that you
know the basic principles of marketing but where
you get stuck is in implementation - putting it all
together and getting consistent results. You need
some direction and some support.
If
any of the above are true, Marketing Coaching may
be a good choice for you.
We
work with self-employed professionals and other
professional service businesses who are serious
about taking their business to the next
level.
They
realize that the only way they're going to survive
and thrive is by developing, implementing and
practicing better marketing.
What
You Need to be Successful at Growing Your
Business
You
really only need three things to be successful at
marketing.
The
first thing you need is commitment. You must
really want to take your business to new
heights. Ideally your business should be more
than a living, but a calling, something that you
feel really makes a difference. Marketing is one
of the key vehicles that helps take your
business where you want it to go.
The
second is "marketing know-how." That comes
from good information and practice. The trouble
is that there is so much marketing information
out there that it can be overwhelming. What
really works to attract clients? What can you do
that won't cost a fortune? Are there marketing
strategies that are both effective and don't
take up a huge amount of time?
The
third thing you need is some kind of support.
When you are trying to master something that
is both new and complex, you don't do it on your
own. If you do, it will take you longer, cost
you more and result in more failures. By working
with a Marketing Coach you can speed up your
know-how by five, ten, even twenty times. If you
work with someone who's been there before to
guide you on the path you'll have a lot less
trial and error.
Marketing
Coaching isn't for people who need a few marketing
ideas or a little support. You already know more
than you can implement. The thing is, you get
stuck and your great plans don't amount to much.
You have big ideas but you keep getting distracted
by the details. Your know-how hasn't caught up with
your aspirations. And the trial and error is
wearing on you.
On
the other hand, you may be very successful in your
business but have reached a plateau and want
to take your business to the next level. You
want to learn how you can market more effectively
to grow faster. You don't have anyone you can talk
to about marketing and you need both a partner in
strategy and someone to hold your feet to the fire.
This is exactly what we do.
You're
a good candidate for Marketing Coaching
if:
1.
You are a self-employed professional,
partner in a professional firm or owner of a
business who offers a professional service.
2. You are committed to being a better
marketer and growing your business.
3. You are willing to invest a certain
amount of time, energy and money to
marketing.
4. You are open to trying things outside
your current comfort zone.
5. You are patient and understand that
results can take some time.
6. You can take both direction and
decisive action.
If
this fits you, we can work together
successfully.
Marketing
Coaching Format and Results
Our
Marketing Coaching follows the "Fast Track to More
Clients" model. The first thing we do is make
sure you have a solid foundation using the Seven
Fast Track Steps. If you are already familiar with
this material, you'll go through it more quickly.
We
then work with you to customize your own marketing
based on these seven steps. For instance, we'll
help you develop your own marketing messages,
marketing materials and marketing plans. And we
won't just show you what to do, but exactly how to
do it.
Marketing
Coaching sessions are done by phone or in
person and are typically 60 to 90 minutes in
length. In between sessions you will work on
assignments to increase your marketing skills in
each of the Seven Fast Track Steps.
Depending
on your current situation, we will take about
twelve sessions in guiding you through the
development of your marketing action plan. Then
we will work with you additionally, as needed, to
develop marketing materials and implement your
marketing action plan until you are seeing
results.
You
will start seeing results well before we have
completed our work with you. As your
understanding of marketing increases, you will
begin to communicate more effectively about your
business and start generating more attention and
interest. You'll start the process of "playing the
game of marketing" and have many wins in the
process.
After
working through all Seven Fast Track Steps, you'll
have a true grasp of how marketing works and
will be prepared to grow your business in ways you
never before thought possible.
Getting
over marketing obstacles
The
biggest marketing obstacle to successful marketing
isn't external. It's internal. We all have
various beliefs and thoughts that tend to sabotage
our marketing efforts. If you think... "I'm not a
good marketer, I can't write, I don't like
networking and web sites don't work," then what you
say will become a self-fulfilling prophecy. When we
work on Fast Track Step #2 - Marketing
Mindset, you'll be introduced to some very
powerful tools that will help you dramatically
shift your marketing perspective.
About
Your Marketing Coaches
 All
the Action Plan Marketing Coaches are personally
trained and certified by Robert Middleton. They
have all gone through an extensive, in-depth
training and coaching program and are qualified to
train and coach clients using my Seven Marketing
Principles. They will train you, coach you and keep
you accountable for implementing your marketing.
You can learn more about the marketing coaches on
this page: Marketing
Coaches.
However the best way to work with a coach is to set
up a Marketing Strategy Session. We will connect
you with a coach who is a fit for your
business.
Complimentary
Marketing Strategy Session
If
you would like to explore working with one of our
Action Plan Marketing Coaches, please fill out
the form below. You may request a complimentary one
hour "Marketing Strategy Session" where you will
discuss your business and marketing goals, the
challenges you are facing, and outline a strategy
to move your marketing forward confidently.
This
is also a time for you to decide if you are ready
to move forward and if our approach is the one that
will help you do that. The Action Plan
Marketing Coach will assess your situation and
offer honest feedback about whether or not they
think they can support you in achieving your goals.
They will explain the "Fast Track to More Clients
Coaching Program" in detail and answer any
questions you may have.
We
look forward to hearing from you.
Robert Middleton
Connect
with an Action Plan Marketing Coach
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