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The
Paradigm Shift
Marketing
and Selling High-End, Outcome Based Programs
(making
more money while marketing with confidence)
The
Paradigm Shift Workshop/Retreat
The
Paradigm Shift is a 3-day intensive
retreat/workshop for consultants, coaches,
trainers, speakers and other information-oriented
Independent Professionals.
It's
purpose is to give participants a step-by-step
methodology to create, market and sell high-end
programs that guarantee a measurable
outcome.
You
might say this program is about moving from Basic
Marketing to Advanced Marketing.
And
it's also about making a bigger contribution
through the work you're doing. It's for you if
you are tired of playing small, even though you're
doing great work. You also want to be generously
compensated for doing that work!
Finally,
it's about getting past your limitations, about
marketing your business. Whatever your
limitations are, you can have a breakthrough and be
confident and certain that your marketing efforts
will not only get you results, but that you'll have
fun in the process.
*
Paradigm Shift:
"A complete change in thinking or belief systems
that allows the creation of a new condition
previously thought impossible or unacceptable."
When
and Where:
Date
-
October 8, 9, 10 - 2009
Location
-
South San Francisco Bay Area (close to the San
Jose airport)
Facilities
-
Presentation Retreat Center. All lodging and
meals included
Participants
- Maximum 20 (we have 4 spaces open as of Aug
14)
Enrollment
Date
- Open for applications now
A
New Marketing Paradigm for Your
Business
In
these troubled economic times, you need a new
paradigm for doing business. If you are an
Independent Professional (coach, consultant,
trainer, speaker, etc.) you can no longer sell
services that are process-based. You need to offer
programs that are outcome-based, that is programs
that can help your clients reliably produce a
valuable and measurable outcome.
There's
another side to this as well. You also want to
do work that makes a difference and a contribution.
You want your work to inspire, uplift and transform
the individuals and organizations you work with.
It's not primarily about making money for you.
Nevertheless, you may be stuck in scarcity, You may
feel that you can't both do good work and make a
very good living.
What
if you could do both? In fact, what if offering
higher-end services and programs actually made a
bigger contribution? It took me a long time to
understand this, but when I started providing more
in-depth programs that were designed to produce
measurable results with my clients, the fee I
charged was soon forgotten because the ensuing
results were so significant.
So,
this is what you are looking for. A way to run
your business to give even more value, more
results, more satisfaction and be handsomely paid
for it at the same time.
Why
aren't you doing this now? For one, you're
stuck in the old paradigm. Second, you simply don't
know how to do it. You don't know the specific
techniques and methods to successfully market and
sell high-end programs.
But
now, in this workshop, you can
learn.
The
Paradigm Shift Workshop/Retreat will give you a
proven step-by-step system that you can
customize and implement for your own business.
The
Paradigm Shift Workshop/Retreat
The
Paradigm Shift Workshop is total immersion for 3
days where you will learn, develop, and plan a
strategy for marketing and selling high-end
programs and services that will make an even bigger
difference to your clients.
This
is an outline of the material we will cover in
these three days.
 Day
1 -
Creating a New Marketing Paradigm
On
the first day of the workshop, we'll turn your
business and marketing world upside down. You
cannot be successful marketing and selling high-end
programs if you are believing, thinking, feeling,
and acting the way you are now. You'll learn the
models for developing and marketing high-end
programs and begin to create the structure of a
business service or program at a higher level than
you've ever created before.
And
you'll learn how to do it without selling your
soul. Success in business is about contribution
and excellence, not about "making a killing." You
don't have to sell out your values by creating and
marketing high-end programs. Just the opposite, in
fact.
In
addition we'll spend some focused time looking at
and working with your existing paradigms or
limitations that hold you back from taking the
next step. In the workshop you'll actually step
into a new paradigm where thinking big, thinking
boldly, creatively and fearlessly is both natural
and effortless. This is a theme and a way of being
that you will bring into the rest of the
workshop.
By
the way, this is not about motivation, positive
thinking, or the law of attraction! Those are
useful but very limited tools. The work we do in
this area is transformational and will truly shift
your paradigm from one of struggle and effort to
one of ease and confidence.
Day
2
- Marketing the High-End, Outcome Based
Program
All
marketing is about communication, but marketing
high-end programs takes a special kind of
communication. We'll spend the whole day
creating simple but powerful and persuasive
marketing materials for your high end program.
You'll learn the step-by-step system for
communicating about your program with
impact.
Again,
you don't have to be a "slick writer," to
communicate effectively. Instead, you need to
"speak from your heart" about what you have to
offer and the difference it will make to your
clients. You won't learn how to do a "sales job"
but how to share with authenticity and
passion.
Additionally,
you'll create a simple, step-by-step marketing
action plan to launch your service into the
marketplace. At the end you'll know what to do, how
to do it and feel confident that you can do it
easily and successfully.
Day
3
- The Strategy Session System for Securing New
Clients
Marketing
is only half of the equation in filling high-end
programs. Selling is the other half. In the
final day of the program you'll learn a proven
step-by-step process to convert interested
prospects into paying participants of your program.
You'll receive outlines and templates and spend
time practicing the "Strategy Session Process."
Once
more, selling is not about convincing someone to
buy something they don't need! This is a
completely outmoded and incredibly ineffective way
to talk about the service you offer. A real selling
conversation is mostly about listening to the needs
of your prospect and helping them make a choice
that serves them.
By
the end of the workshop you'll not only have a stem
and a plan for marketing high-end services, you'll
know with absolute certainty that you can do it
successfully.
Why
I Created This Workshop/Retreat and Why I Think You
Should Attend
Last
summer (2008) I traveled around the country doing
one-day workshops with several hundred people.
The workshop covered my foundational Fast Track
to More Clients material. I've refined and
fine-tuned this material for years. I fine tuned it
a bit more and took all of this material and put it
into my Action
Plan Marketing
Club.
By
making all this material available online, I didn't
have to do one-day workshops anymore. And it's
even better online. You can listen to the modules
over and over, study the written material and work
step-by-step to develop your marketing skills and
plans.
In
the spring of 2009 I launched a new program - my
one-year Marketing Mastery Program. This is for
people who have already experienced some success
with their marketing and business and who want to
take things to the next level. But I can only do
one program a year, and it's a big commitment
financially and time-wise.
But
the Mastery Program has been so great and we've
had so many breakthrough results, that I wanted to
find a way to offer this material to more
people,
 I
asked myself if I could offer a program that cost a
fraction of the price and cover the core
material from the Marketing Mastery Program.
What
I came up with was this three-day workshop
intensive I call the Paradigm Shift. In a
three-day workshop we can do so much more than a
one-day workshop. We can get into much more depth
and actually work to develop specific marketing
strategies to market and sell high-end services.
The
only catch is that I was not willing to travel
around the country with this workshop! I
decided to do it in my own backyard in the Santa
Cruz Mountains near San Jose, CA. And to make it
easy I'm throwing in lodging and all meals, and
even transportation from the airport. All you need
to do is fly in. The rest will be taken care of.
I
decided to price the workshop very reasonably
compared to other marketing workshops of this kind.
(One of the first 3-day workshops I did was
with Jay Abraham and that cost me $5,000!) And
instead of a lot of lofty principles that are hard
to understand and even header to implement, this
workshop will take you step by step through the
process of successfully developing, marketing and
selling a high-end service.
If
you are tired of the old marketing paradigm where
you sell your skills and expertise, this
workshop will be a revelation to you. It will give
you all the tools you need to sell an actual
program/service that produces measurable results
for your clients and enables you to charge a very
decent fee for it.
Here
is specifically what you'll get if you
attend:
Promised
Workshop Outcomes
You
will learn a turn-key system for developing,
marketing and selling, high-end, outcome-based
programs and services. And you'll learn a whole
new paradigm and methodology to do this
successfully. No hype. No manipulation. No
BS.
1.
You will develop at least one high-end
service or program that you can sell at a
much higher price than you ever have before.
2.
You will learn a system to market this
service or program and you'll leave the
workshop with a detailed, written marketing
action plan.
3.
You will learn a system to sell this service
or program. This is really the big key to
the whole program. You'll leave with a
step-by-step guide to implement this selling
system.
4.
You will shift your paradigm about
marketing from one where you trade your time
and energy for dollars to one where you produce
tangible, valuable outcomes for clients and get
paid very high fees.
5.
You will shift your internal paradigm of
marketing from one where things are a
struggle and you experience, fear, doubt,
procrastination and perfectionism, to one where
you see and experience marketing your services
as fun, joyful and successful.
Structure
of the Program
Workshop
format: The Workshop/Retreat includes three
days of interactive instruction, exercises and
coaching. You will also be doing work in small
groups.
Tone
of the workshop: Many people see business
workshops as serious and hard. We will have serious
fun in this workshop! You will be stimulated,
engaged, challenged and supported to have a
paradigm shift in your marketing.
Who
will be participating: Other Independent
Professionals like yourself who are ready to make a
paradigm shift in how they market their services.
You'll find they are smart, growth-oriented
entrepreneurs committed to making a difference and
ready to play a bigger game.
Preparation
materials: You will get preparation materials
to be completed before the workshop. You won't be
walking into the workshop cold but ready to shift
your paradigm.
Mastermind
Groups: After the workshop you will divide into
small mastermind groups to support each other in
implementing what you have learned in the workshop.
 Location:
The Workshop/Retreat is held at the
Presentation Center in the Santa Cruz Mountains,
about 1/2 hour from the San Jose Airport in the
South San Francisco Bay Area. It's a beautiful
natural setting where you can unwind and relax away
from the demands and pressures of your business.
Note
that this workshop will not be held in other
locations, only the SF Bay Area.
Schedule:
Thursday and Friday of the Workshop go from 9 a.m.
to 9 p.m. or later. Saturday will end at 5
p.m.
Meals:
Served at 8 a.m. 12 noon and 6 p.m. Vegetarian
selections are available.
Lodging:
This workshop is held at a retreat center.
Accommodations are comfortable but simple. Some
participants will be sharing rooms.
Transportation:
We will pick you up at the airport by limousine. No
extra charge.
Program
includes:
Full
3-day Workshop/Retreat
Complete
access to Robert Middleton
All
Workshop Materials (including preparation
materials)
Complete
food and lodging
Transportation
from and to the San Jose Airport
Program
Tuition: The tuition for the workshop is
$1,500. You can pay in one payment or three
payments of $550 by credit card. We can accept all
credit cards and even PayPal.
If
you attend the Paradigm Shift Workshop and want to
participate in the Marketing Mastery Program in the
future, $1000 of your tuition for the Paradigm
Shift Workshop will be applied to the Marketing
Mastery Program.
Program
Application
 Enrollment
in the Paradigm Shift Program is by Application
Only. This program is not for beginner
businesses but for those who have already
experienced some success in marketing their
services and want to take things to a whole new
level.
If
you think the Paradigm Shift Workshop Retreat is
for you, please fill out the application below.
Once we've looked over your application, I'll get
back to you within two business days and let you
know if you have been accepted or not.
Please
note that I am not requiring applications as some
dumb marketing ploy! This workshop simply isn't
for everyone. In many cases it would be a better
choice to take another program first. If I'm not
sure it's for you I'll let you know why.
If
necessary, I'm happy to speak with you on the phone
to answer any questions about the workshop after
receiving your application.
All
the best,
Robert Middleton
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