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Is
This You? Who
Action Plan Marketing
Serves
We
offer products and services only for professional
service businesses
Most
Action Plan Marketing clients and customers are
"Independent Professional businesses." These
are businesses that either sell their expertise or
know-how or provide a professional service of some
kind. Traditionally, Independent Professionals have
been attorneys, accountants or architects. These
days there are thousands and thousands of Service
Professionals who didn't even exist a few years ago
-- from web site designers to professional business
coaches.
Typically
our clients possess expertise in a wide variety of
business-related services from consulting and
training to design and computer programming.
The
expertise they do NOT possess is how to attract
clients more consistently.
Do
any of the following scenarios fit your
situation?
You
are new in business and don't have much
marketing experience. Perhaps you're a newly
minted coach or consultant. You have the
training and life and/or business experience to
make a difference with your clients but you
really have no idea where to start with
marketing your services.
You
have tried a lot of things to market yourself
without much success. You've tried
networking, speaking, writing and perhaps even
have a web site but nothing is working very
well. Clients are not yet flocking to your door
and you wonder if you just need to be patient or
are you doing everything wrong?
You
have been in business awhile but your sources of
new clients are drying up. It's not unusual
for markets to change, for contacts to move on
and for old marketing approaches to stop
working. Can you reestablish yourself without
taking forever and without spending a
fortune?
You
are a larger professional services firm
(accounting, financial planning, bank, etc.) and
your partners or those responsible for bringing
in new business need to become better marketers.
You may have spent money on sales training but
have not gotten good results. You need more
qualified prospects.
You
have a built-in aversion to marketing and
selling yourself. This is very common. We
wanted to own our own business, practice our
expertise and service our clients, not spend all
our time chasing clients. You may think you're
not the marketing type and couldn't turn a
prospect into a client unless they shoved a
check into your hand!
You
have a successful business and you want to do
better. You realize that although you have
been fairly successful in attracting clients,
you could be a whole lot better at it. You want
to learn new approaches and strategies to
marketing and selling your services that work
more consistently.
If
one or more of these scenarios is true for you,
please read on. You're in the right place.
There is help for you here.
Our
clients fall into one of the following four
categories:
Consultants/Coaches:
Anyone who sells their expertise or who helps
clients achieve results.
Management,
technical, human resource, process improvement,
marketing, productivity, substance abuse,
energy, organization development,
communications, employment, proposal writing,
financial, Internet, software, computer,
hospital... and many more.
Trainers:
Anyone who teaches, educates or trains clients,
including those who lead workshops and
seminars.
Stress
management, presentation skills, writing,
conflict management, organizing, team building,
communication, diversity, language, personal
growth, customer service...
Professional
Services:
Anyone engaged in the practice of a traditional
professional service.
Accountants,
architects, attorneys, engineers, doctors and
other medical and health practitioners.
Services:
Virtually any business-to-business
service.
Computer
repair and services, insurance, writing, design,
photography, business software, financial
professionals, employment professionals such as
executive recruiters, data entry, editing, tax
preparation, data storage, computer networking,
data processing, word processing, secretarial
services, conference management, meeting
planners...
Who
is most likely to succeed using our approach to
marketing?
My
clients and customers typically share many of the
following characteristics. If these fit you as
well, you are likely someone I can help attract new
clients.
High
standards of excellence - Good enough isn't.
You are interested in being the very best in
your field.
Very
knowledgeable about your business - You
strive to be true experts and valuable resources
to your clients.
Interested
in making a contribution - It's not just
about money but about making a difference with
those you work for.
Hard
worker - committed to success - You are
persistent and willing to try many things to
achieve results.
Realize
you can't know everything - But you are
willing to get assistance and expand your
knowledge and expertise.
Willing
to invest in yourself and your business -
You know this is the best investment of
all.
Committed
to mutually supportive relationships - In
business and life you realize that you can't
make it alone.
If
you fit the profile above you can be successful in
marketing your services. Next, learn more about
how
Action Plan Marketing
works
to help you attract clients consistently.
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