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Need
a speaker on
marketing for professionals or service
businesses?
You've
found him!
Robert
Middleton is a professional speaker offering talks,
presentations and workshops on the most important
areas of professional service business
marketing.
These
talks are for professional associations, chambers
of commerce, and business conferences that are
attended primarily by professional service business
owners and members of professional firms such as
consultants, trainers, business coaches, employment
professionals, marketing professionals and
others.
All
talks are highly interactive and include lots of
how-to oriented content. Robert uses stories,
metaphors, examples and humor to make his talks
memorable and practical.
All
of these talks can be provided virtually via
teleconference line. No matter where you are in
the country, I can give a presentation to your
group. Call
me for details.
Robert's
Primary Presentation
Robert's
primary presentation is on "The Seven Principles of
Attracting More Clients." He can do anywhere
from a one hour talk to a full day. Often he will
present on just one or two of the Seven Areas
below. This proven marketing methodology has been
used successful with thousands of self-employed
professionals and professional service businesses
to attract clients more consistently.
1.
Marketing Ball -
The Game of Marketing
The
first thing you need to understand is how the
game of marketing is played - and won.
Successful marketing is not a random set of
activities; it has an underlying structure and
set of rules you must follow to be successful.
When you understand the game you can finally
start to play it with some confidence.
2.
Marketing Mindset -
The Inner Game of Marketing
How
you think about marketing your business is a big
key to success. If you are avoiding
marketing, afraid to implement marketing plans
or just plain confused about what to do next,
you need to change your current marketing
mindset to be successful. The good news is that
it's easier than you think.
3.
Marketing Syntax
- The Language of Marketing
Most
people don't realize that marketing has a
language. If you use the right language, you
generate attention and interest. If you use the
wrong language, your prospects won't pay
attention to you. It's absolutely necessary that
all your marketing messages and communications
adhere to the language of marketing.
4.
Core Marketing
Message
- The Value of Marketing
Your
first important step in marketing is to create a
marketing message that speaks to the needs and
desires of your clients. When you have such
a message, you have created a foundation that
will be utilized in all your marketing. A great
marketing message tells the prospect what's in
it for them to do business with you.
5.
Marketing
Information
- The Currency of Marketing
Once
you have the attention and interest of a
prospect, the next thing they want is more
information. We call marketing information
"currency," because it actually buys you
attention, time, credibility and trust.
Marketing information includes everything from
your business card to your web site.
6.
Marketing
Strategies
- The How-To of Marketing
Once
you have the foundation of your marketing
message and information, it's time to implement
some marketing strategies. Strategies
include everything from networking to speaking
to mailings to publishing. You need to develop
and implement the most appropriate and effective
marketing strategies for your business.
7.
Marketing Action
Plans
- The Structure of Marketing
Your
final marketing step is developing a very
detailed marketing action plan or plans.
It's not enough to know the strategies you are
going to use, you need to map them out like a
blueprint with very specific objectives and
action steps. Once you have a solid plan, you
are well on your way to attracting all the
business you need.
Go
here for a partial list of organizations where
Robert has spoken
Robert
Middleton will speak for free to the following
groups in the South San Francisco Bay
Area:
Chambers
of Commerce
Professional Associations
Business Conferences (where no one is
paid)
He
will also speak to these same kinds of groups
outside the South San Francisco Bay Area if he is
reimbursed for travel, meals and lodging, as
required.
Robert
also speaks for a fee (call to discuss rates)
for:
Business
conferences (where speakers are paid)
Professional Associations - out of area
In-house programs for larger service
businesses
Virtual programs by teleconference - single or
milti-session
If
you would like to book Robert for a speaking
engagement or would like to know more, please give
him a call at 831-338-7790 or fill out and
submit the form below. Thank you!
Speaker
Request Form
Places
I've Spoken
Chambers
of Commerce
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San
Francisco
South
San Francisco
San
Mateo
Palo
Alto
Mountain
View
Sunnyvale
Santa
Cruz
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Cupertino
Campbell
San
Jose
San
Rafael
Mill
Valley
San
Anselmo
Bend,
Oregon
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Professional
Organizations
AMA
- American Marketing Association
ASID
- American Society of Interior Design
ASTD
- American Society for Training and
Development
BYY
- Best Year Yet
Coachville
CSCPA
- California Society of CPAs
ERA
- Electronic Representatives
Association
IABC
- International Association of Business
Communicators
IAPPC
- Institute of Professional and Personal
Coaches
ICCA
- Independent Computer Consultants
Association
ICF
- International Coaches Federation
IEEE
- Institute of Electrical & Electronic
Engineers
IMC
- Institute of Management Consultants
JCC
- Jewish Community Centers in San Francisco and
Marin
NAFE
- National Association of Female
Executives
NAPO
- National Organization of Professional
Organizers
NARI
- National Association of the Remodeling
Industry
NAWBO
- National Association of Women Business
Owners
NCHRA
- Northern California Human Resource
Alliance
NSA
- National Speaker's Association
PATCA
- Professional and Technical Consultants
Association
PEMA
- Professional Environmental Marketing
Association
SHRM
- Society of Human Resource
Professionals
Speaker
Net News
STC
- Society for Technical
Communications
The
Software Forum
WIC
- Women Independent Consultants
WINGS
- Women in Graphics
Alumni
Associations
Harvard
Business Forum
University
of Michigan Business Forum
Job
Search Organizations
40
Plus
Experience
Unlimited
Marin
Professionals
Educational
Organizations
Alumnae
Resources
College
of Marin
Commonwealth
Club of California
Foothill
and De Anza Colleges
San
Francisco Learning Annex
SCORE
- Service Corps of Retired Executives
College
Graduate Programs
College
of Notre Dame
UC
Berkeley International Business Program
USF's
McLaren School of Business
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