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"Filling
the Pipeline" Through Relationship Marketing.
Robert
Middleton interviews Andrea Nierenberg
Nothing
is more important in marketing than "filling the
pipeline" with good qualified prospects.
But
most Independent Professionals are terrible at
doing this. In this TeleClass you'll learn how.
A
few years ago I met Andrea Nierenberg through an
article she wrote about networking in in a
consulting publication. I was published in the
same issue, and after reading her article I knew we
had things to talk about. I called Andrea and we
discussed ideas about networking and relationship
marketing. I then interviewed Andrea for an article
about the power of thank-you notes.
Andrea
is officially know at the "Queen of Networking" and
is an extraordinarily successful marketer of her
services. Andrea has written two books, the
most recent being "Million Dollar Networking" and
when she sent me a copy I knew I had to interview
her for the "TeleClass Expert Series."
What
we're going to explore in depth is how to fill the
marketing pipeline with a never-ending steam of
qualified prospects, through what is best called
"Relationship Marketing."
If
you're wondering where the next prospect is coming
from, these may sound familiar to
you...
•
You don't know where to prospect for qualified
leads
•
You're unformfortable with networking activities
•
You don't know how to make connections that
stick
•
You're not good at keeping in touch with
prospective clients
•
You're not generating enough referrals from your
network
•
You meet prospects but can't get appointments
with them
If
you're struggling with these relationship marketing
issues..
What
if you could master an approach to effectively
building ongoing business relationships that
continually filled your marketing and sales
pipeline? At last you'd have some momentum in
your marketing. You wouldn't have to worry about
reaching out to cold prospects and facing
rejection.
Andrea's
approach and philosophy to relationship marketing
is much the same as mine, but she's so much
better at it! Andrea has a knack for connection
with people and staying connected. With over 6,000
people in her database (people she's actually met),
Andrea knows how to stay in touch and leverage her
network so that it leads to business.
Andrea
is president of the Nierenberg Group, Inc. which
provides training in sales, customers service,
presentation skills, networking, business
development, management skills, and motivator to
leading businesses worldwide. She's a bona fide
InfoGuru with the expertise to help Independent
Professionals be better marketers of their
services.
I
called Andrea for this month's TeleClass Expert
Series because I feel her area of expertise is
what Independent Professionals need more than
anything else.
Why
do you have such difficulty initiating and
maintaining business relationships? A few
reasons...
Fear
of Rejection: This may be the number one
thing that holds Independent Professionals back
from making contact with people who could help
them in their business. Instead of connecting,
we keep to ourselves; instead of calling, we
wait to be called; instead of inviting, we wait
to be invited; instead of asking, we wait for
others to ask.
You
don't have a Strategy: Like everything else,
there are workable approaches and strategies to
building successful business relationships,
getting referrals, being introduced to potential
clients, keeping your network active and
productive, and making appointments with
prospects. The good news is you can learn these
strategies.
A
Complete Program on Relationship
Marketing
 I've
invited Andrea Nierenberg to share the secrets of
relationship marketing. And because I'm such a
fanatic about this approach to doing business, I
suggested to Andrea that we outline a complete
system for building an Independent Professional
business through cultivating relationships that can
lead to new business with your ideal
clients.
What
we'll do is give you a step-by-step plan that
covers the five steps of Relationship Marketing:
Affiliation - How to find and connect with
the people who can help you the most.
Recognition - How to get known and develop
trust with the connections you make.
Information - How to educate and inform your
network about what you do and the value you
provide. Experience - How to give prospects
a real sense of what you offer so that they feel
more comfortable doing business with you.
Appointments - How do you set up productive
meetings with business contacts and prospects that
actually go somewhere?
When
Andrea and I get talking we can cover a huge amount
of information in a short time. This program
was recorded and you'll you'll get both the
recording online and the full
transcript.
More
on Andrea Nierenberg at this
link.
In
this TeleClass Audio Program you'll
learn:
Affiliation
•
How to find and connect with the people who can
help you the most. Doing business with
complete strangers can be hard - especially when
starting out. Andrea and I will explore ways you
can both increase and leverage your affiliations
so that you're not seen as a stranger but as a
valuable resource.
Familiarity
•
How to get known and develop trust with the
connections you make. It's not enough to
just make new connections - people need to get
to know you and you need to get to know them.
We'll discuss the most effective strategies for
getting known and building trust in your
business network.
Information
•
How to educate and inform your network about
what you do and the value you provide. Once
you've made contacts and developed some
recognition, how do you make sure people really
know what you can do? We'll get into many
methods for powerfully communicating the true
value of the service you offer.
Experience
•
How to give prospects a real sense of what you
offer so that they feel more comfortable doing
business with you. The better someone knows
you, feels good about you, and understands what
you do, the greater the chance of them doing
business with you. Andrea and I will also talk
about how you can give associates an even deeper
experience of you and your business.
Appointments
•
How do you set up productive meetings with
business contacts and prospects that actually go
somewhere? Whether it's a meeting with a
referral source or a prospective client, what's
the best way to set up meetings that actually
increase the chances that you'll ultimately get
the business? We'll explain what to do, what to
say and what to avoid.
The
art of relationship marketing is the number one
strategy for attracting new clients. Nothing
else comes close. But it's so much more than going
to networking events and handing out business
cards. That barely scratches the surface. In this
program you'll learn the most important principles
and practices of growing a network of business
relationships that will bring you business for
years to come.
If
you're ready to learn the secrets of relationship
marketing...
Then
this is the the program to get. If you're
having trouble increasing your business contacts
and turning those contacts into new business, this
program will give you some very valuable tools and
ideas to get started right away.
This
is what you get when you order this
program:
1.
Online Audio (mp3 and Real Audio format)
that you can listen to on your computer
immediately after ordering the program.
2.
A complete 52-page transcript of the
program in pdf format that you will receive
by email immediately after ordering the
program.
3.
A 100% money back guarantee of
satisfaction.
All
this for only $29
Order
"Filling the Pipeline" Through Relationship
Marketing with with Andrea Nierenberg
today.
If
you think this program is what you're looking for,
I invite you to order online. Here's what you
need to do:
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Yes
Robert, count me in. I want to learn how
to Fill
the Pipeline Through Relationship
Marketing
in
this hands-on program with "The Queen of
Networking," Andrea
Nierenberg.
To
order, click on the link below. You
will be taken to a shopping cart checkout.
Just click on "checkout" and you will be
taken to the order payment page where the
online audio and transcription will be
available immediately.
Please
click below:
Note:
You can now also pay through
PayPal. Just order above and when
you get to the final order form, just
check the PayPal checkbox.
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