Free
Sessions that Sell Your Services.
Robert
Middleton interviews Christian Mickelsen
What
if you had a bullet-proof process to turn more
prospects into paying clients?
This
is it.
A
big part of marketing is generating attention and
interest for your services. But once you have
that attention and interest, what do you do next?
Your goal is to set up a sales appointment, discuss
the prospect's needs, present your services and
persuade the prospect to do business with you.
And,
as you know, this is never as easy as it sounds.
If
people think marketing is a mystery, then selling
is a puzzle wrapped in an enigma. Very few
people know how to conduct an effective sales
appointment - one that not only closes the prospect
but has them excited about doing business with you.
It
took me a very long time to understand and master
selling. But even then, my success rate was
never as high as I knew it could be. I knew that
there was an even better, less stressful, more
effective way to turn qualified prospects into
paying prospects. I just didn't know it
yet.
When
I finally interviewed my friend and colleague
Christian Mickelsen two weeks ago, to learn his
system for selling, I finally realized I had found
what I had been looking for all these
years.
Sure,
this sounds like hype, but before you stop reading,
please consider this:
After
recording the interview, I gave it to the current
participants in my Action Plan Marketing
Certification Program. I felt sure it could
help them turn more of the prospects they were
generating into paying clients more quickly. One of
them, Darrell Crawford, immediately decided to
apply these ideas.
On
Thursday he sent me this email:
"I
really enjoyed the interview session with
Christian you had while I was gone. I listened
intently to what he had to say on the recordings
(thanks for doing this, Robert)...so I tried it
this week.
"I
gave a free session to the CEO of a local
advertising agency. He received so much value
that he couldn't wait to get started. Here's the
kicker, I took the next step and upped my fee to
$1,500/hour (also due to Christian's advice in
the recordings I've listened to). And he bought
it!
"On
the tail of that, I signed up 2 companies for
strategic planning retreats at $10K per day
(each)...I know...I'm getting cocky
now!"
Darrell
is already a very successful business person and
"knows" how to sell. But this process got him
excited and he made it work better than his old
approach. He discovered, as you will, that this
approach to selling is simple, stress free and
turns prospects into clients as if by magic. And
without any kind of manipulation or trickery.
There's
only one caveat: you have to be confident that
you have a very valuable service to offer. This
won't work if you can't actually help your clients
solve problems and produce solid results.
But
if you're a coach, a consultant, or almost any
other kind of professional service provider,
this approach to selling your services could change
your business dramatically sooner than you
think.
OK,
what is it and how does it work?
What
it is, is a way to set up and conduct complimentary
sessions with prospective clients. Christian
calls it, "Free Sessions that Sell Your Services."
But what's the big deal about offering
complimentary sessions? Perhaps you've tried it and
it hasn't worked very well for you.
The
big deal is that virtually everyone sets up free
sessions in a way that doesn't work at all.
They end up "giving away the farm." You know how it
goes: "In this session, we'll solve one of your
most intractable business/personal problems." And
that's exactly what you do. So why do they need you
after that?
They
are happy with the session but no longer see a
reason to use you! Now that's frustrating.
After giving away a whole lot of these free
sessions, without getting any clients, you're going
to give up and conclude that free sessions simply
don't work.
Not
so!
If
you conduct free sessions in a completely different
way, you'll get completely different results
(just like Darrell did). And this audio program
shows you exactly how to set up and conduct these
free sessions successfully. Once you've listened to
and read this program, you're going to have one of
the biggest ah-has you've ever had in your
business.
The
veil of mystery around selling will lift. And
prospects who you couldn't sell before to save your
soul will willingly sign up to be your clients.
What
this Program covers:
Let
me give you more details on what we'll cover in the
audio program: "Free
Sessions That Sell Your Services."
Despite
the power of this program it's actually one of the
simplest. It consists of two parts, each 40
minutes long on the recording. Christian and I go
into great depth to explain every single detail of
how to make this selling process work for
you.
Part
I - How to Set Up Free Sessions.
Just
saying, "Do you want a free session?" is not
enough. You have to know when to offer the
session and how to offer it. In the interview, we
first give you an overview of all the things people
do wrong in setting up free sessions. Then we show
you what does work and why it works.
The
actual deliverable you'll get from this part is a
written Free
Session Invitation.
We explain exactly how to send out this invitation
and to whom. You can do it individually or to a
group. One thing you can expect is that a large
percentage of people will respond to your
invitation to a free session.
You
might actually think your marketing pipeline had
dried up, but prospects will come out of the
woodwork wanting a free session. We'll give you
a template of this Free Session Invitation that you
can easily edit and adapt to your own business in
just a few minutes.
Part
II - How to Conduct Free Sessions
If
the free session invitation impresses you, the
session itself is even more powerful. I'm
really not sure how Christian came up with the
steps for this free session but it's pure genius in
its simplicity and effectiveness.
Oops,
starting to sound like hype again!
Let
me give you some specifics. The free session
leads a prospect through ten very specific steps.
These steps consist mostly of questions to help the
prospect get clear about his or her goals, and what
things would be like if those goals were
accomplished.
Your
free sessions will dramatically increase your
prospects' clarity. It will help them
understand where they are, where they are going,
what's in the way and what it will take to move
forward. It positions your service as the next
logical step in assisting your prospects in moving
forward successfully.
No,
I can't give you the ten steps here! That's
what you get when you order this program. At
surface glance, I thought these ten steps were too
simple. But when Christian walked me through these
steps in the interview, the brilliance of what he
had created become crystal clear.
I
had gotten very close to this in my own selling
process, but Christian has turned it into a
little work of art. Every step naturally flowed
from one to the next, leading inevitably to the
prospect saying, "Yes, let's work
together."
Will
this process work to convert every single prospect
into a client? No, that's not very likely. But
a much larger percentage of prospects will turn
into clients. Your closing rate may increase by 20%
or it could increase by 300%. You'll have to study
the program, test it and let me know how well it
works for you. I'm expecting many more reports like
Darrell's.
In
addition to the audio of the program, you'll get
the following:
1.
A complete written transcript of the program in
pdf format. You'll be able to review all the
information covered anytime you want.
2.
A written Free Session Invitation. You can
easily and quickly adapt this to your business.
3.
A detailed list of the Ten Session Steps.
Again, you can adapt the specifics to your
business. But you'll be surprised how closely
you can follow the steps you'll receive.
Plus
a Bonus Program - Coaching TeleClass
4.
I am so excited about this program that I wanted
to add even more value. I recorded another
90-minute coaching teleclass on the Free Session
that Sell process that goes into even more
detail on how to successfully conduct free
sessions and close business on the telephone. I
even included a 10-page outline of this coaching
teleclass.
As
with all my interviews, Christian and I go into
great detail. I interviewed him to extract the
essence of his system. And I also added several
ideas based on my proven marketing approaches that
dovetail into Christian's system. Perhaps more than
any other audio program I've offered, this is easy
to apply quickly to your business.
Is
there a Guarantee?
Of
course, but it's a better one than any I've given
before. Order the program and give it an honest
try. If it doesn't work for you, I'll give you a
full refund. (A whopping $29!) If you are not happy
with the program, I'll also give you your choice of
TWO additional audio programs (worth $58)
just for the trouble of trying it.
Why
am I doing this? Because I really want to
remove any obstacles you have to getting this
program and using it in your business. I know it
will make a huge difference, perhaps helping you
grow your business faster and more easily than
anything you've used before. Yeah, I know, sounds
like more hype, so that's why I'm removing all risk
to trying it out. What do you possibly have to
lose?
About
Christian Mickelsen
Christian
E. Mickelsen is a leading authority on small
business success. The founder of Small Biz U,
an online business training program with business
owner students from all around the
world.
Christian
is the author of several online books, audio and
multi-media programs. He has taught over 100
different classes on business development and is a
sought after speaker by many business.
Not
only that, Christian was my personal coach for a
whole year and helped me accelerate my business
growth beyond what I could possibly have done on my
own. He is now my friend and associate and we spend
time together each month brainstorming business
ideas to help our clients. Christian is the real
deal.
Ordering
Details for this Audio Program
This
is what you get when you order this
program:
1.
The Online Audio (mp3 format) that you
can listen to on your computer or
download.
3.
A complete 64-page transcriptionof
the program in pdf format that you can refer
to over and over again.
4.
The Session Invitation and the Ten
Session Steps.
6.
A 100% money back plus guarantee of
satisfaction.
All
this for only $29
Order
"Free Sessions that Sell Your
Services."
If
you think this program is what you're looking for,
I invite you to order online. Here are the
details:
Yes
Robert, count me in. I want to master and
apply "Free
Sessions that Sell Your
Services."
Online
Mp3 Audio + Transcription
+
Invitation + Ten
Steps
is $29.
To
order, click on the link below. You
will be taken to a shopping cart checkout.
Just click on "checkout" and you will be
taken to the order payment page. Once you
order, you'll be taken to a confirmation
page where you can get access to your
program immediately.
