Speaking
as a Client-Attracting Tool.
Robert
Middleton interviews Vickie Sullivan
Want
to attract clients through speaking but not getting
the results you'd like?
One
of the best ways to promote your Independent
Professional Services is through speaking.
Talks and presentations have brought me
hundreds of thousands in new business over the
years.But I've noticed that most people
don't know how to consistently attract new clients
through speaking. For many, it's a mystery how to
leverage the power of a talk to grow their
business.
If
you've tried to use Speaking as a Client-Attracting
Marketing Tool have you faced these
challenges?
•
You're not sure how to develop the right talk
for your business
•
It's hard to get the attention of organizations
and book talks
•
You don't know what marketing materials to use
to get booked
•
How to prepare for the speaking engagement to
maximize results
•
How to generate qualified leads every time you
speak
•
How to effectively promote your services without
overly "pitching"
If
you've experienced these challenges, please keep
reading.
What
if you had a reliable and repeatable system for
using speaking as your most potent marketing tool?
Imagine setting up talks with business and
professional groups eager to hear your message. And
picture not only giving a talk that provides real
value, but turning several of those who attend into
new clients.
I've
been using talks, seminars, workshops,
presentations, and now teleclasses as marketing
tools to attract clients since I started my
business in 1984. And I've also taught hundreds
of individual clients and workshop participants how
to use speaking as a powerful marketing tool for
their own businesses.
In
preparing this Audio Program I wanted to find
someone who was even more knowledgeable that myself
to interview about
Speaking
as a Client-Attracting Marketing
Tool.
I
turned to Vickie Sullivan of Sullivan Speaker
Services. Vickie Sullivan is nationally
recognized as the top market strategist for experts
on the professional speaking circuit. She speaks
throughout the U.S. and Canada about speaker
selection trends in high-fee markets and strategies
that position experts for those venues, and is one
of the top-ranked speakers at Mark Victor Hansen's
"Mega Speaking" events.
Vickie
is also the most knowledgeable person I've met on
the topic of how to give free speeches and talks
that will result in a flood of new business.
She has refined her techniques and approaches to a
fine art. I thought I knew a lot about this topic,
but when I interviewed Vickie, I learned more about
using Speaking as a Client-Attracting Marketing
Tool than I had in several years.
I
told Vickie that I was going to grill her for 75
minutes to learn every single tip, technique and
strategy that would help my clients effectively use
Speaking as a Client-Attracting Marketing Tool.
And Vickie delivered. She gave me much more than I
expected and really got me excited again about the
possibilities for using this powerful marketing
vehicle to attract clients.
I've
often told people:
"If
I was parachuted into a strange city and I had
only one marketing vehicle to use to attract
clients quickly, the one I'd use was giving
speeches to groups." What I'd now add is: "And
I'd follow Vickie Sullivan's strategies to the
letter!"
In
this Audio Program you'll learn:
•
Three steps to creating topics that sell. If
you don't have the right topic, you won't
attract the right audience. Vickie explains
exactly how to create a topic perfect for every
audience.
•
Finding the best speaking opportunity. You
could speak just about anywhere but you want to
conserve your time and resources for the best
audiences that can turn into good, paying
clients.
•
Creating the proper marketing materials that
will get you chosen. Connecting with the
right organizations is just the first step. You
need to send them materials that will ignite
their interest and choose you over everyone else
who wants to speak to their group.
•
What to ask decision makers before agreeing to
speak. Smart speakers know how to set up
ideal conditions for speaking andcreate
win-win partnerships with groups that book them
to speak.
•
What to do before the speech to get full value.
You don't just go in and give your speech.
Vickie explains exactly how to prepare the
groundwork so that participants will be eager to
take advantage of your services.
•
Three attitudes the audience has about your
program that you as a speaker need to manage.
Speaking as a Client-Attracting Marketing
Tool has changed in the past few years. You need
to understand current audience attitudes and
take appropriate action (or suffer the
consequences).
•
What three things to do during the speech to
attract more interest. You can just give a
speech and hope something comes of it or you can
intentionally structure your speech using these
three tactics and generate much more interest
and response to your services.
•
Using the Q&A section to generate leads.
Vickie says "Q & A rocks! - if you know how
to manage it." We often miss the opportunity
for gaining new business by the way we answer
questions. Instead we can can create conditions
to set up follow-up calls
automatically.
•
What to do after the speech to get more
business. The speech is not over when we go
home. Your effective follow-up is key to
generating more business. But most people miss
this entirely. Vickie tells us exactly how we
need to follow up effectively.
One
of the things that makes this program even more
valuable is that as Vickie provided the actual
words to say and when to say them. So you'll get
scripting for calling on program directors, what to
say to get buy-in and partnership from your
sponsors, how to phrase your answers to questions
and the actual words to use to encourage
participants to follow-up.
I
promise that you'll be underlining the transcript
to highlight all of Vickie's how-to gems on every
single page.
After
this interview was done, I knew I had captured some
of the most valuable client-attracting material in
my career. Vickie's ideas, information and
inspired approach to using Speaking as a
Client-Attracting Marketing Tool are truly
revolutionary. She has taken what is already a
powerful marketing approach and supercharged it
with strategies that she's been researching and
testing for years.
If
you want to start using Speaking as a
Client-Attracting Marketing Tool, this audio
program is the place to start. If you're
already using speaking to attract clients, this
program will take your efforts to a whole new
level. And even if you've never considered using
speaking to promote yourself, you're going to get
so many great ideas from this program that I'll
predict you'll start looking for opportunities to
speak.
Ordering
Details for Audio Program
This
is what you get when you order this
program:
1.
The Online Audio (mp3 and Real Audio format)
that you can listen to on your computer
immediately after ordering (no waiting!).
2.
A complete 39-page transcriptionof
the program in pdf format that you can read
right away.
3.
A 100% money back guarantee of
satisfaction.
All
this for only $29
Bonus
Program
Order
now and I'll include a 90 minute Audio Bonus
Program. You'll receive a copy of my 90-minute
teleclass on "Virtual Publishing and Speaking"
absolutely free. This program goes into the how
to's of marketing your services online through
publishing and teleclasses.
Order
Speaking as a Client-Attracting Marketing Tool
now
If
you think this program is what you're looking for,
I invite you to order online. Here are the
details:
Yes
Robert, count me in. I want to learn how
to use
Speaking as a Client-Attracting Marketing
Tool in
this hands-on program with Vickie
Sullivan.
Online
Audio + Transcription is
$29.
To
order, click on the link below. You
will be taken to a shopping cart checkout.
Just click on "checkout" and you will be
taken to the order payment page. Once you
order, you'll be taken to a confirmation
page where you can listen to the Online
Audio and read the transcript
immediately.
