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Making
More Money - The Secrets of Value Pricing.
Robert
Middleton Interivews Alan Weiss
Want
to make a lot more money with your professional
services?
It's
not just a matter of attracting more clients, it's
knowing how to charge what you're
worth.
Several
years ago one of my clients recommended a book to
me - "Million Dollar Consulting" by Alan Weiss.
It was a book that completely changed the way I
thought about charging for my services. Alan
teaches that you need to charge not for your time,
but by the solution you provide, the actual value
that a client receives from you.
So
many Independent Professionals undercharge for
their services. What if you could get 50% more,
100% more, even 200% more for doing the same work
you're doing now while actually increasing client
satisfaction? It's not only possible, it's
achievable sooner than you think.
If
you're not making the money you deserve and
undercharging for your services, these may sound
familiar...
•
You don't think your clients can afford more
than you're charging
•
You are afraid that if you raise fees, you'll
lose business
•
You think there is a limit to what you can earn
•
You are unsure what your services are actually
worth
•
You can't get past charging an hourly or daily
rate
•
You don't know how to add value to what you
currently offer
•
You don't know what to do when clients want to
lower your fee
•
You aren't getting enough of your proposals
accepted
If
you're stuck in these pricing pitfalls, read
on...
What
if you could charge what you were worth and
actually get paid what you asked for? How would
this change your business, your future, your whole
attitude about the value you provide to your
clients?
When
I learned about value pricing, things changed
immediately in my business. Although I work
primarily with Independent Professionals who can't
afford the fees a corporation would pay, still I
realized I was undervaluing myself.
I
followed Alan's advice when I was asked by a client
to name his new book. It only took me a couple
hours to name it and do a simple report on my
rationale. The client paid me $2500 and said it was
the best money he had spent in a long time. Now
that opened my eyes! I went on to repackage all of
my services for value and dramatically increased my
income.
Have
you added huge value to a client's business or
helped enhance a client's life that went way beyond
what you actually charged? Haven't you often felt
"for what I'm providing my clients, I should be
getting paid a whole lot more?" If so, you're not
alone. It's a common complaint.
So
why aren't you charging
more?
Two
reasons:
The
way you think: You just can't wrap your mind
around the concept of getting paid what you're
actually worth. You probably don't even believe
that it's possible. You think it's "those other
people" who make all the money. What if it was
you?
You
don't know how: There are actual learnable
techniques to successful value pricing. It's
more than just raising your rates. There are
some subtle secrets that you need to know to
make this work. What if you could master
them?
A
Complete Program on Value Pricing
 I've
invited Alan Weiss to teach you the inside secrets
of value pricing. If you are not familiar with
Alan's books (he's written dozens) or heard him
speak, you're in for a treat. Alan may be the
smartest, most insightful consultant you'll ever
have the pleasure to learn from. Alan doesn't just
teach, he enlightens you. He's a master of his
topic because he lives what he teaches. Alan
embodies value pricing.
I
told Alan that I'd interview him as if I was a
client trying to extract every bit of value pricing
wisdom from him in our 90-minute interview.
I've prepared for this interview and have a
long list of tough questions to get at the heart of
what it takes to transition into value pricing and
start earning multiples of what you're earning
today.
More
on Alan Weiss at this
link.
In
this Audio Program you'll learn:
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How to stop being a commodity. You'll learn
the principles of pricing your services based on
real worth, not on time or tasks. And you'll
understand the true value you bring to any
project.
•
How you should you actually set your fees.
How do you increase the perception of value
so that clients will pay the fees you want to
charge? It's easier than you think.
•
Focusing on long-term relationships. Why
value pricing is not about negotiating a
transaction, but uncovering and resolving
underlying needs.
•
How to negotiate value, not fees. What do
you do when clients say they can't afford you?
Usually we go into a downward spiral of lowering
fees. You don't need to do that. Alan will show
you what you need to do.
•
How do you avoid a yes or no answer from a
prospect? Alan will explain how to present a
"choice of yeses" that increase the chances your
prospect will choose one of those
options.
•
Understanding the prospect's objectives.
Sounds simple, but this is often missed
completely. Alan will explore how you can
determine what the client really needs and what
they are willing to pay for.
•
Communicate your value consistently. It's
often a big secret about what you actually
provide to clients. How can you make sure
prospects are aware of what you offer and see
you as a valued expert who can help
them.
•
Secrets of winning proposals. What needs to
be in a proposal and when do you actually
prepare one? How do you present proposals that
will be accepted at least 60% of the
time?
•
Should you ever lower your fees? Clients ask
us all the time and it's not unusual that we
comply to win the business. Alan will explain
the conditions that must be met if a prospect
asks you to lower your fees.
•
Situations where you should raise fees and when
you should let go of clients. Not all
business is good business, so you need to
determine how to adjust fees for difficult
clients and how to let go of unprofitable
ones.
Although
Alan specializes in working with consultants, I
asked him to make sure everything we cover is
applicable to other Independent Professionals such
as business and personal coaches, trainers, and
other professional services.
This
program with Alan Weiss gives you the hands-on and
how-to strategies for getting out of the
"commodity and time trap" that most professionals
are caught in when setting fees. It will
pay you back hundreds of times your investment of
the small fee for the program and the 90
information-packed minutes you'll spend.
Of
course, Alan would like me to charge $100 or more
for a program like this. But I explained to him
that I like to make my Audio Programs as accessible
as possible to as many people as I can reach, so
the fee is only $29. (Note: If you think you
can't afford $29, then you must get this
program!)
Listen
to how one person has applied Value
Pricing:
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Your
message to your readers about pricing
services is so important, and not just
for the professional, but also the
client. I offer life coaching, and
charge $25,000 for 12 months.
Usually, I get the entire fee upfront.
Before beginning to charge on an annual
basis two years ago, I was charging
only $150.00 per session.
My
first five new clients at the annual
rate were all clients who were paying
me the low rate of $150 per hour. I
had no problem switching them to my new
fees and way of working with them.
I simply helped them to see what they
were gaining.
A
primary reason I charge a premium fee
is to secure the commitment of the
client. Another primary reason is
that the fees reflect what I know I am
worth, in terms of the outcomes I teach
my clients how to create. I work with
those who value creating a life that
few believe can be attained. Such a
client is willing to prioritize how
they spend their money, and that is the
kind of client I will work
with.
When
I changed my fees from by the hour to
by the year, and set the fees at
$25,000, it had nothing to do with my
reputation, because I was an "unknown,"
and still am! It had everything to
do with my understanding on a deep
level the worth of what I was offering,
and realizing that if people were
willing to pay $40,000 for a vehicle
and $250,000 and more for a house, then
I did not want to be subsidizing their
lifestyle, including their vacations,
by charging fees that did not reflect
the value my clients
received.
Regards,
Alan
Allard
www.geniusdynamics.com
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If
you want similar results...
Because
Alan Weiss is so in demand (frankly I was both
surprised and delighted when he said 'Yes"), there
was a great response to this program. You may never
have a chance to hear Alan hold forth in such depth
on the topic of making more money with your
professional services by mastering value
pricing.
If
you want to start applying value pricing in your
business, this is the program to attend. If
you're not making the money you know you deserve,
if you are struggling with raising prices and if
you are ready to take a quantum leap in your
ability to earn more, I invite you to order the
Audio Program.
This
is what you get when you order this
program:
1.
Online Audio (mp3 and Real Audio format)
that you can listen to on your computer as
soon as you order.
2.
A complete 50-page transcription of
the program in pdf format that you can read
right away.
3.
A 100% money back guarantee of
satisfaction.
All
this for only $29
Order
"Making More Money - The Secrets of Value Pricing"
with Alan Weiss now
If
you think this program is what you're looking for,
I invite you to order online. Here's what you
need to do.
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Yes
Robert, count me in. I want to learn how
to Make
More Money by Learning the Secrets of
Value Pricing
in
this hands-on program with "Million Dollar
Consultant" Alan Weiss.
To
order, click on the link below. You
will be taken to a shopping cart checkout.
Just click on "checkout" and you will be
taken to the order payment page where the
online audio will be available
immediately. The transcription to this
program will be available about a week
after the live TeleClass on March 27 was
held.
Please
click below:
Note:
You can now also pay through
PayPal. Just order above and when
you get to the final order form, just
check the PayPal checkbox.
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