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TeleClass
Expert Series
Audio
Programs
Focused
Audio Sessions on Specific Marketing Areas
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These programs were originally offered as
live teleclasses or interviews and
then recorded and transcribed. You get the
Audio Program in mp3 format, plus a
complete transcription of the program in
pdf format which you can download and
print. All programs cost only $29.00 and
come with 100% money-back guarantees. For
complete details on each program, just
click on the link below the brief
description.
Why
we don't offer these programs on CD.
Because these programs can be downloaded
and burned to an iPod or CD, we can offer
them less expensively and with less waste
than burning individual CDs and shipping
them to you. Online audio is
environmentally friendly while letting you
get your program immediately.
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The
Art and Science of Telephone Follow-up
Calls
Robert
Middleton interviews Denise Clancey
Are
you avoiding making telephone follow-up
calls?
The
follow-up call is the pivotal action between
marketing and selling. Marketing warms up
the selling process, but the follow-up call is
the key action that furthers the business
relationship and often secures an appointment.
If you are struggling to make these calls, it's
like putting the brakes on your marketing.
Follow-up
calls need to be a central part of your
marketing plan. No matter what marketing
activities you do, follow-up calls need to be
part of the equation. This audio program is a
detailed, hands-on tutorial on how to make
follow-up calls with less struggle and better
results.
Complete
Details Here
or order below:
Accelerating
Client Results
Robert
Middleton interviews Patrick Summar
Are
you earning what you're worth and getting lots of
word of mouth business?
If
you master the skill of helping your clients get
breakthrough results, you'll attract more
business through word of mouth and be able to
increase your fees substantially. As a coach or
consultant, how do you have to work with your
clients so they get breakthrough results? In
this program, Patrick outlines a proven system
for consistently getting the very best results
with every client.
Includes
two bonus programs.
Complete
Details Here
or order below:
Get
Organized, On Track and Unstuck
Robert
Middleton interviews Elizabeth Hagen
Getting
a lot done is important, but it's really not
productivity. First you need to get organized and
have your priorities straight.
Is
disorganization and lack of focus holding you
back in your business? Are you buried and
overwhelmed by paper, projects, emails, promises
and ideas that you just can't keep up with. In
this hands-on program you'll learn a powerful
organization system to keep tack of and on top
of all the details in your business.
Bonus
program on Getting Unstuck.
Complete
Details Here
or order below:
Secrets
to Attracting More of the Right
Clients.
Robert
Middleton interviews Jerry Vieira
It's
one things to attract More Clients. It's even more
important to attract the
Right
Clients.
In
this Action Plan Audio Program you'll learn the
secrets of attracting the Right Clients and
avoiding the Wrong Clients. You'll learn a
tested and proven system to distinguish
prospects who will waste your time and energy
from prospects who will be great to work with
and earn you substantial rewards.
All
clients are not made
equal.
Some
clients are great to work with, produce great
results (with your assistance), and make you
good money. But many clients will waste your
time, are frustrating to work with, produce
marginal results and bring in scanty financial
rewards.
How
can you know which are which before they become
clients?
Complete
Details Here
or order below:
Free
Sessions that Sell Your Services.
Robert
Middleton interviews Christian
Mickelsen
What
if you had a bullet-proof process to turn more
prospects into paying clients?
This
is it.
Once
you've improved your marketing skills, it's
easier to get the attention and interest of
prospects, however setting up appointments
with qualified prospects and turning them into
clients can still be quite a challenge.
In
this audio program I interview Christian
Mickelsen, an expert on teaching coaches,
consultants and other service professionals how
to set up those appointments almost
effortlessly, and then turn those prospects into
paying clients. He calls it the "Free Sessions
That Sell Your Services System," and you'll
learn how to apply it step-by-step in your
business.
Have
you tried to give away free sessions before with
little results? Don't worry, I promise you
haven't used Christian's approach and I also
promise you that you'll find it easy to apply to
your business, especially if you work with
individual clients.
Complete
Details Here
or order below:
"Attracting
More Business Through Blogging."
Robert
Middleton interviews Pamela Slim
You've
heard a lot about blogging, but can it really help
you attract more clients?
The
answer is yes!
Pamela
Slim is someone who has mastered blogging
and now uses blogging as the only marketing
activity to attract of ALL her new clients. I
interviewed Pamela to learn exactly how
Independent Professionals can use blogging as an
effective marketing tool.
In
this interview we go into great depth on exactly
how to use blogging in your business. You'll
get hands-on guidance it how to set up a blog,
what technology to use, how to develop your
content and, most importantly, how to get
thousands of people to visit your blog (which in
turn results in prospects inquiring about your
business.) This audio program is the ideal
primer on blogging for Independent
Professionals.
Complete
Details Here
or order below:
"Beyond
the Audio Logo"
Robert
Middleton interviews "Toot Your Own Horn" author
Peggy Klaus.
The
essence of marketing is communication - it's
sharing the value of what you offer.
Unfortunately most of us are terrible at
talking about what we do. We don't know what to say
or how to say it for maximum impact. In this audio
program you'll learn how.
I
learned out Peggy Klaus and her book, "Brag!
Tooting Your Own Horn Without blowing It"
through a client who gave it rave reviews. I
picked it up and not only did I like the book
and the powerful ideas it conveyed about how to
speak about one's business, I started to rave
about it as well. I assign it to everyone in my
marketing groups and have them do exercises from
the book.
What
Peggy observed is that business people simply
don't know how to talk about what they do in a
way that makes a lasting impression or
impact. Plainly put, people don't know how
to brag. She makes a very clear distinction
between bad bragging - that just annoys and
bores people - and good bragging - where you
effectively communicate the essence of what you
do and the value you offer in a very appropriate
and effective way. In this audio program Peggy
shares all her secrets to effective
bragging.
This
program also contains three additional programs
on the same subject, all for one low
cost.
Complete
Details Here
or order below:
"Filling
the Pipeline" Through Relationship Marketing
Robert
Middleton interviews "Networking Queen" Andrea
Nierenberg
Nothing
is more important in marketing than "filling the
pipeline" with good qualified prospects. But
most Independent Professionals are terrible at
doing this. In this TeleClass you'll learn how.
Andrea
is officially know at the "Queen of Networking"
and is an extraordinarily successful marketer of
her services. Andrea has written two books,
the most recent being "Million Dollar
Networking" and when she sent me a copy I knew I
had to interview her for the "TeleClass Expert
Series."
What
we explore in depth is how to fill the marketing
pipeline with a never-ending steam of
qualified prospects, through what is best called
"Relationship Marketing." This TeleClass is one
of the most practical you'll ever listen to.
It's full of dozens and dozens of specific ideas
and strategies for attracting more
clients
Complete
Details Here
or order below:
The
Secrets of Value Pricing
Robert
Middleton interviews the
"Million
Dollar Consultant," Alan Weiss
Want
to make more money with your professional services?
It's not just a matter of attracting more
clients, it's knowing how to charge what you're
worth.
Several
years ago one of my clients recommended a book
to me - "Million Dollar Consulting" by Alan
Weiss. It was a book that completely changed
the way I thought about charging for my
services. Alan teaches that you need to charge
not for your time, but by the solution you
provide, the actual value that a client receives
from you.
So
many Independent Professionals undercharge for
their services. What if you could get 50%
more, 100% more, even 200% more for doing the
same work you're doing now while actually
increasing client satisfaction? It's not only
possible, it's achievable sooner than you think.
Complete
Details Here
or order below:
The
TeleClass on TeleClasses
With
Robert Middleton
"How
to Make $10,000 (or more) per Month with
TeleClasses"
TeleClasses
- or classes and presentations by teleconference
line - are not only a good way to promote your
business, they are a great way to make
money. Every month - month in and month out
- for the past few years I've made $10,000 per
month (or more) holding TeleClasses and in this
TeleClass on TeleClasses I'm going to show you
exactly how I do it.
The
good news is there's more than one way to make
money in TeleClasses. You may offer free
TeleClasses, one session inexpensive TeleClasses
and long-term TeleClass programs and make money
from all of them.
Not
only that, once you've recorded a TeleClass you
can keep making money with it for months and
years to come. In addition, recordings of
TeleClasses you did years ago can be bundled as
bonuses to help you sell other products and
programs.
Complete
Details Here
or order below:
Creating
Your "Ultimate Outcome"
With
Robert Middleton
How
to develop a powerful client-attracting message for
your business
One
of the most powerful marketing tools you can use
in your business is an Ultimate Outcome. But
virtually no one knows what it is, let alone
utilizes it in their business.
One
of our participants in the Marketing Action
Groups created an Ultimate Outcome for one of
their services and increased the price of
that service from $10,000 to $150,000. Not only
that, the service sold more easily and clients
were much more satisfied.
An
Ultimate Outcome is a specific promise that you
will deliver to your clients (for your
services in general or for a specific service
you offer). An Ultimate Outcome is much more
than a marketing message or catchy phrase. It's
the essence of what your professional service
delivers.
Complete
Details Here
or order below:
Speaking
as a Client-Attracting Marketing Tool
Robert
Middleton interviews Vicky Sullivan
Want
to attract clients through speaking but not getting
the results you'd like?
One
of the best ways to promote your Independent
Professional Services is through speaking.
Talks and presentations have brought me
hundreds of thousands in new business over the
years. But I've noticed that most people
don't know how to consistently attract new
clients through speaking. For many, it's a
mystery how to leverage the power of a talk to
grow their business.
What
if you had a reliable and repeatable system for
using speaking as your most potent marketing
tool? Imagine setting up talks with business
and professional groups eager to hear your
message. And picture not only giving a talk that
provides real value, but turning several of
those who attend into new clients.
Complete
Details Here
or order below:
How
to Create a Referral Flood of New
Business
Robert Middleton interviews
John
Jantsch
Are
you doing great work but still not getting enough
referrals?
If
you ask most Independent Businesses how they get
most of their clients, universally the answer
is, "From word-of-mouth." But when asked
what they are doing specifically to get more
word-of-mouth business, the answer goes
something like, "Well I network a lot and I do
the best work I can and hope people pass my name
along."
This
can actually work, but for most the referrals
simply don't come fast enough. You have a
feeling that there's more you could do to get
your satisfied clients to send you more
referrals and, if you only knew what it was, you
would eagerly give it a try. This program
outlines a seven-step program to generate a
flood of referrals to your business.
Complete
Details Here
or order below:
How
to Build a Powerful Business Network Online
Robert
Middleton interviews
Scott
Allen
How
do you identify and develop valuable business
relationships online?
Face-to-face
networking is great--as human beings we need
that live interaction. But how many
networking events have you attended that you
walked away asking yourself if the chicken
dinner, the speaker, and the small stack of
business cards of questionable relevance were
really worth the $30 and the drive time?
What
if you could amplify your efforts tenfold or
even a hundred-fold? Spending just a few
hours a week on focused online networking, you
could identify dozens of highly targeted
contacts every week, plus increase your
visibility and credibility with thousands, or
even tens of thousands.
Complete
Details Here
or order below:
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