|
|
|
|
|
|
Do
you have a web site that you are not satisfied
with? Is it failing to What
exactly do you need to do to tune up your web site
so it starts helping you generate more inquires and
closing more sales? A
web site is a lot like a complex machine. There
are many different elements on each site and they
all work interactively. If one part doesn't work
properly, it affects all the other parts. A
successful, hard-working site needs to have every
single part pulling its share of the marketing
load.
When
all of the elements work on your web site, it will
become your most important marketing tool. It
will help generate leads, qualify prospects,
shorten the sales cycle, increase word-of-mouth
business and expand your marketing reach
nationally, even internationally. There
are at least twenty elements that go into the
construction of an effective web site. It's
much more than just design and content. Those are
only starting points. What
are all of these elements? 2.
Graphic
Elements
- Do the various graphic elements--from your
logo, to pictures and icons--fit in with the
overall design and functionality of the site?
3.
Fast Loading
- Does the site load quickly and easily? Are all
the graphics optimized to be as small as
possible and are you avoiding unnecessary code
that bogs things down? 4.
Bells and
Whistles
- Do elements such as flash, roll-over
navigation buttons and other interactive
elements add to or detract from the
effectiveness of the site? 5.
Home Page Copy
- Does the home page succinctly capture the
purpose of the your business? Does it grab one's
attention and interest? Does the copy make your
visitors want to know more? 6.
Directions from Home
Page
- Once on the home page is the visitor directed
to the right place first? Do you know where you
want them to go? Do you know what you want them
to do? 7.
Navigation
- Is it obvious where you want people to go? Are
the navigation buttons easy to read and click
on? Do they go to the right places (not dead
ends)? 8.
Site
Information
- Do you include all the basic information about
your business that your prospects are looking
for? Does it tell them more about what they get
than what you do? 9.
Depth-of-Content
- Is there enough depth-of-content on the site
as a whole? Are you giving away things like
articles, reports, assessments, and other
information (the Infoguru strategy)? 10.
Proof -
Is there enough evidence or proof on the site
that you can deliver what you promise? Do you
have testimonials, case studies, models and
logical, persuasive arguments? 11.
Headlines
- Do the headlines on each page encourage the
visitor to read the copy on the page? Do they
offer clear benefits targeted to the
visitor? 12.
Body Copy
- Is the written copy on each page relevant,
interesting and enticing? Does it make you want
to know more, to read further, to
respond? 13.
Formatting of
Copy
- Are the pages formatted so that they are easy
to read? Can readers grasp the essence of each
page in only a few seconds? Are you using the
most appropriate fonts? 14.
Calls-to-Action
- Are there several calls-to-action in various
places that encourage the visitor to take the
next step to find out more about your
services? 15.
Keep-in-Touch
- Is there a way to sign up for a newsletter or
eZine on the site so that you can keep in touch
with prospects? How well is this
implemented? 16.
Contact
Information
- Is it easy to find out how to contact you? Are
there several methods for contacting you,
including phone numbers, email links and forms?
Is there contact information on each
page? 17.
Order Forms
- If you are selling information products on the
site, is it 100% clear what they are getting?
Have you answered every question a buyer might
ask? Is the form easy to use? 18.
Shopping Cart
- If you are selling information products on the
site, do you have a well-set-up shopping cart
system that's easy to use and to modify? Can you
set up sales and special offers? 19.
Keywords
- Do you have the best keywords strategically
placed on the site to increase the chances of
being listed in search engines? Are you listed
in the main search engines? 20.
Link Popularity
- How many links are there from other web sites
to your web site? The more popular you are, the
more likely you'll be listed higher in the
search engines. Do you know how to get these
links? Do
you know the answers to all of the above
questions? If not, you don't really know why
your web site is not working. You don't know
whether it's the design, the copy, the navigation,
the format, the calls-to-action or one or more of
fifteen other essential elements. My
experience has shown me that it's usually a
combination of all of these things. You need to
make improvements in several areas before your web
site will start turning visitors into new clients.
If
you have a web site, you've already invested either
hundreds of hours or thousands of dollars in
its development. If it's not working you are
throwing away your investment. What
can you do? Before
you go to another website designer or developer,
get a professional
Web
Site Performance
Survey.
This comprehensive survey will evaluate your
website on all of the criteria listed above and
give you very specific feedback on your website and
what you need to do to make it a more effective
marketing tool. In
addition, you will receive a detailed how-to manual
for developing the content, navigation and
structure of your web site. By following the
recommendations we give you, you'll be able to take
the steps needed to dramatically improve your
site. You'll
even get a free 1/2 hour telephone consultation to
go over the results of the survey and to answer
any questions you might have about implementing the
recommendations. How
to order the Web Site Performance
Survey. Simply
fill out the order form below. The price for
the Web Site Performance Survey is $375.
When
you order, you'll be immediately directed to an
online form with complete instructions. Fill
out that form and submit to me. You'll receive your
Web Site Performance Survey within one week. We'll
set up the 1/2 hour consultation after you've
received the survey.
•
attract new business?
• speed up your sales cycle?
• get visitors to sign up for your
eZine?
• help you grow your business?
• make online sales?1.
Design
- Is the site attractive and inviting? Does the
design make someone want to explore further?
Does it fit your business and personal identity?
Does it simply feel good?
831-338-7790
contact
by email