The Online Marketing Newsletter
for Independent Professionals
from Action
Plan Marketing
and Robert Middleton
-
Too Much Email? -
Getting
too much email? Perhaps, but is this fact
preventing you
from sending enough email yourself?
Today's
More Clients is in response to an email from a past
client who let me know that I was sending too
much email, and as a result she was paying less
attention to what I did send.
Ouch!
But
I really can't blame her. We all get too much
email. And sorting through the junk to get a few
gems is a daunting task. In fact I spent a good
part of this past weekend reorganizing my email,
deleting subscriptions I no longer read and fine
tuning my spam filters. Lots of fun, let me tell
you!
I
also changed my email address so that I can
eliminate even more spam. Yes, less email is
good.
But
for Independent Professionals like you and I, who
send out an eZine, how much email is too much
and how much is enough?
My
observation is that, on the whole, Independent
Professionals don't send nearly enough email.
Yes, you heard me right. They actually need to get
their message in front of their subscribers,
prospects and clients a lot more than they
currently do.
As
you know, once a week, I send out More Clients
and then about twice a month I send out notices for
upcoming TeleClasses and announcements for new
online products. Some months I send out a little
more. Is this too much?
I
don't think so. Consider this:
When
I send out the stand-alone announcements for the
TeleClasses and online products, I get a huge flood
of orders. This tells me one thing very
clearly: My subscribers want this information. If
they didn't, they wouldn't order.
In
the process I also get people unsubscribing to the
eZine. In fact, for every two people that
subscribe in any given month, I get one that
unsubscribes. That's just the way it
works.
Would
it be better to be *ultra careful* and try not to
offend anyone with too many emails (and
decrease orders dramatically) or send a few more
emails and tastefully offer information and promote
products that will make a difference to my
subscribers?
That's
a no-brainer, isn't it?
Still
you need to find a balance. Look, if I thought
I wouldn't get mass unsubscribes and a backlash
from my subscribers, I'd send out an email every
single day of the week! Some Internet marketers do
this but even I think that's over the
top.
My
eZine policy is simple: Provide real value with
each email. That might be in the form of an article
like this, an announcement for an upcoming program
or letting you know about a product or program
offered by one of my associates (as I will next
week).
As
long as I know I'm promoting high-quality
information and products that make a difference
for Independent Professionals, I have no trouble
sleeping at night.
And
neither should you.
So
by all means, send more email to your list. But
keep your standards high (avoiding offensive hype),
and the benefits will far outweigh the
disadvantages.
By
the way, I'm offering a TeleClass in my
"Monthly TeleClass Expert Series" next Monday the
27th and, yes, you'll get a reminder notice on
Thursday! But why not check it out right now? The
topic is "How to Generate $10,000 a Month (or
more) With TeleClasses."
http://www.actionplan.com/expertseries.html
*
The
More Clients Bottom Line:
More
email isn't the problem. Low quality and junk email
definitely is. Work to eliminate spam and limit
your subscriptions to information you really want.
And if you send out email that offers real value,
don't apologize for doing so.
I'm
sure a lot of people will want to comment on this
issue. If you'd like to, don't email me!
Instead, send your comments to the More Clients
Blog where all of us can read them:
http://www.actionplan.blogs.com
*
This
Week's Featured Product:
The
Action Plan ToolKit
I
keep adding to this online program because I feel
that it's the most valuable thing I've ever offered
to my clients. Yes, the InfoGuru Manual is the
place to start for most, but this is what will help
keep you on track with your marketing and actually
make it happen.
I
just included a new "Create Your Day Worksheet"
that will help you keep focused and on track
every day. You can find this and several other
powerful tools for turning your ideas into plans
that get done in this ToolKit:
http://www.actionplan.com/aptk.html
Share
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If
you share Action Plan Marketing anyway, I
encourage you to join my Affiliate Program and make
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details at this link:
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Until
next week, all the best,
Robert
Middleton
ACTION
PLAN MARKETING
Helping Independent Professionals Attract More
Clients
www.actionplan.com
210
Riverside Drive
Boulder Creek, CA 95006
831-338-7790
Contact
by email
©
2006 Robert Middleton, All rights reserved. You
are free to use material from the More Clients
eZine in whole or in part, as long as you include
complete attribution, including live web site link.
Please also notify me where the material will
appear. The attribution should read:
"By
Robert Middleton of Action Plan Marketing. Please
visit Robert's web site at http://www.actionplan.com
for additional marketing articles and resources on
marketing for professional service
businesses."
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