The Online Marketing Newsletter
for Independent Professionals
from Action Plan Marketing
and Robert Middleton


From January, 2004 to the present. Newest first.
For reprint information, see below.

Issues from May 23, 2006 to the present can be found on The More Clients Blog.

2006

May 16, 2006 - Smart Marketing Investing

May 9, 2006 - The Preparation Factor

May 2, 2006 - Ten Dumb Marketing Mistakes

April 25, 2006 - To Close or Not to Close

April 18, 2006 - The Relationship Pipeline

April 11, 2006 - Turning Leads into Appointments

April 4, 2006 - Lessons from a "Marketing Nun"

March 28, 2006 - Combatting Skepticism

March 21, 2006 - Secrets of Value Pricing

March 14, 2006 - Breaking into Online Marketing

March 7, 2006 - Beyond Intentions

February 28, 2006 - An Intention Experiment

February 21, 2006 - Too Much Email?

February 14, 2006 - Good Information = Easier Selling

February 7, 2006 - Your Flagship Product

January 31, 2006 - The Art of Effortless Selling

January 24, 2006 - Transform the Selling Experience

January 17, 2006 - Marketing is a TV Drama

January 10, 2006 - Stored Marketing Energy

January 3, 2006 - Your Marketing Vision for 2006


2005

December 27, 2005 - More on Contribution

December 20, 2005 - The Greatest Gift

December 13, 2005 - Six Steps to More Money

December 6, 2005 - Dealing With Thwarted Intentions

November 29, 2005 - The Support Factor

November 22, 2005 - Getting Out of the Black Hole

November 15, 2005 - Ready for the Next Level?

November 8, 2005 - Getting It Done

November 1, 2005 - Whipping Up Marketing Recipes

October 25, 2005 - Pre-Plan Brainstorming

October 18, 2005 - The Action Trap

October 11, 2005 - Declare You Deliver Results

October 4, 2005 - Four Key Elements of Persuasion

September 27, 2005 - Persuade with Logic, Evidence or Authority?

September 20, 2005 - Web Site ToolKit Contest Winners

September 13, 2005 - The Familiarity Factor

September 6, 2005 - Taking Action on Katrina

August 30, 2005 - Getting Found on the Web

August 23, 2005 - Thinking - And Doing - The Impossible

August 16, 2005 - Repackaging Your Services

August 9, 2005 - Selling the Free Offer

August 2, 2005 - Preparing for Interviews

July 26, 2005 - Deadly Heart Blocks

July 19, 2005 - Connectors in Copywriting

July 12, 2005 - Things We Have in Common

July 7, 2005 - Authentic Conviction

June 28, 2005 - Delivering the Ultimate Outcome

June 21, 2005 - Achieving Marketing Fitness

June 14, 2005 - Tinker Toys Marketing

June 6, 2005 - Prove You're the Solution

May 31, 2005 - Why Understanding and Marketing Don't Mix

May 24, 2005 - The Middle Way of Marketing

May 17, 2005 - Welcome, and now go away!

May 10, 2005 - The Testimonial Dilemma

May 3, 2005 - Where to Get Ideas for Articles

April 26, 2005 - Shorter is Better

April 19, 2005 - Speaking the Language of Results

April 12, 2005 - Making Marketing a Game

April 5, 2005 - Cracking the Marketing Code

March 29, 2005 - Must You Be Different?

March 22, 2005 - Making It Happen

March 15, 2005 - The Action-Oriented Web Site

March 8 - 2005 - Marketing With Passion

March 1, 2005 - Practice for Mastery

February 22, 2005 - The Marketing Dojo

February 15, 2004 - Scaling Mt. Everest

February 8, 2005 - Outcomes or Doubtcomes

February 1, 2005 - The Art of Asking

January 25, 2005 - The Marketing Conversation

January 18, 2005 - Marketing Heaven

January 11, 2005 - The ActionPlan Game

January 4, 2005 - Limiting Beliefs?


2004

December 28, 2004 - Getting Your Price

December 21, 2004 - Knick Knack Heaven

December 14, 2004 - Centers of Influence Marketng

December 7, 2004 - Holiday Networking

November 30, 2004 - Information Products

November 23, 2004 - Easy Yes or Hard Yes?

November 16, 2004 - Knowing Your Stuff

November 9, 2004 - Once Upon a Time

November 2, 2004 - It's About Time

October 26, 2004 - Your Marketing Type

October 19, 2004 - Three Fallacies About Authoring a Book

October 12, 2004 - Generating Excitement

October 5, 2004 - The Problem-Solution Path

September 28, 2004 - Going With the Flow

September 21, 2004 - Marketing Success Score

September 14, 2004 - Your Value Proposition

September 7, 2004 - Instant Credibility

August 31, 2004 - Packaging is Emperor

August 24, 2005 - The Mystery of Referrals

August 17, 2004 - Sell Your Mistakes

August 10, 2004 - Virtual Speaking Engagements

August 3, 2004 - The Secret to Standing Out

July 27, 2004 - The Hard Working Web Site

July 20, 2004 - Making Contact

July 13, 2004 - Surviving Marketing Rejection

July 6, 2004 - THE Question

June 29, 2004 - Instant Networking

June 22, 2004 - A Dumb Mistake

June 15, 2004 - Differentiate or Die

June 8, 2004 - The Dreaded Follow-Up Call

June 1, 2004 - Marketing Climbing

May 25, 2004 - Attracting TENS

May 18, 2004 - What to Say

May 11, 2004 - Little Yeses

May 4, 2004 - The Second Base Plan

April 27, 2004 - Common Sense Marketing

April 20, 2004 - Adding Value

April 13, 2004 - A Compelling Offer

April 6, 2004 - Vision and Purpose

March 30, 2004 - Thinking Bigger

March 23, 2004 - Nine Marketing Lessons

March 16, 2004 - Blue Man Marketing

March 9, 2004 - Pumping Marketing Iron

March 2, 2004 - Raising the Bar

Feb 23, 2004 - Improving Your Aim

Feb 17, 2004 - The Sausage Factor

Feb 10, 2004 - Clarity and Passion

Feb 3, 2004 - Passive or Active Marketing?

Jan 27, 2004 - Melting Resistance

Jan 20, 2004 - Do You Need a Coach?

Jan 13, 2004 - Making Strategy a Game

Jan 6, 2004 - The BEST Marketing Approach


2008 Robert Middleton, All rights reserved. You are free to use material from the More Clients eZine in whole or in part in print, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Robert Middleton of Action Plan Marketing. Please visit Robert's web site at http://www.actionplan.com for additional marketing articles and resources on marketing for professional service businesses."





action plan marketing - 831-338-7790 - contact by email
210 Riverside Drive, Boulder Creek, California 95006

The material on this web site is copyright 1997-2008 by Robert Middleton and Action Plan Marketing. All rights reserved. If you copy material from this web site, our reports, articles or InfoGuru Marketing Manual for use in any printed or electronic media please ask permission first by email.