The Online Marketing Newsletter
for Independent Professionals
from Action
Plan Marketing
and Robert Middleton
-
Beyond Intentions -
If
you want to make things happen in your business you
have to go beyond
intentions. You need to be unreasonable.
In
last week's More Clients entitled "An Intention
Experiment" I challenged my subscribers to
write down an intention every day - something that
was desirable, but not predictable.
I
got more email back from this than any eZine in
memory. People reported that they had received
unexpected checks in the mail, gained new clients
and workshop participants, etc.
On
my blog I had reports of reducing blood
pressure by creating an intention, as well as a
lot of validation that creating intentions clearly
does work.
Some
of those reading this are the *clearly
converted* while many others maintain a health
skepticism. But I hope it's not a matter of
believing or not believing. Experiment and discover
for yourself.
If
you want to take this to the next level, get the
Action Plan ToolKit and do all the exercises.
One on the most powerful is the "Create Your Day
Worksheet" where you not only write down your
primary intention daily but work through the
negative intentions that are opposing your
intention.
http://www.actionplan.com/aptk.html
If
you already have the ToolKit, go back and
experiment with this Worksheet (under Module
5). When you also take into account the
negative intentions that will predictably arise
during the day, and learn how to work with them
(not resist them), you may be happily surprised at
the results.
But
that's only the start.
When
you finally get out of your own way with the
endless stream of negative intentions (which
include reasons why not, self-defeating beliefs,
limited thinking, and lame excuses) you can
actually get around to marketing your
business.
It's
quite common for Independent Professionals to be so
worried about being rejected, doing the wrong
thing, offending someone, being comfortable or
being "too out there" that there isn't much room to
remember what marketing is really about:
"Getting
your message out there as widely as possible so
that you can serve as many people as you can in
the most effective and creative ways
imaginable."
So
why aren't you...
Consistently
improving the messages on your web site so
that they communicate powerfully about what you
can do for your clients? Instead you put up with
a half-baked design and pages with ten bullet
points that communicate virtually
nothing.
Being
in touch with your clients and prospects on a
regular basis - ideally every single week -
with an eZine or monthly with a mailed
newsletter? Instead, you get busy on a project
and forget to stay in touch for several months
and wonder why the pipeline has dried
up.
Speaking,
writing articles, delivering teleclasses and
becoming a force to be reckoned with? Instead,
you're playing it safe, not sticking your head
out too far, afraid you might be subject to
criticism or ridicule.
It's
very easy to come up with reasons why not. I've
heard hundreds of them. The thing to realize is
that these are all just negative intentions holding
you back from realizing your true intentions.
You
know, the intentions to make a difference in the
world, to really matter, to make an impact, to
change something for the better. Instead, we sell
out more often than not and do what is "reasonable
and acceptable."
It
doesn't have to be that way. Time to get back
to that daily intention, that powerful act of
creating and say to yourself every morning: "This
is something that WILL HAPPEN. I don't know how
yet, but I'll find a way." Don't you think that's a
more fulfilling, enlivening way to run your life
and business?
*
The
More Clients Bottom Line:
"This
is the true joy in life, the being used for a
purpose recognized by yourself as a mighty one; the
being thoroughly worn out before you are thrown on
the scrap heap; the being a force of nature instead
of a feverish selfish little clod of ailments and
grievances complaining that the world will not
devote itself to making you happy." - George
Bernard Shaw
Please
share your thoughts on today's More Client in the
More Clients Blog at:
http://www.actionplan.blogs.com
*
This
Week's Featured Product:
The
Actin Plan ToolKit
No
more excuses. Master the art of setting
intentions and working with Negative Intentions.
This is the most important work you can do for
yourself and the world (not to mention your
business!)
Five
powerful Modules that will get you on track and
creating and implementing marketing plans that will
get your business where you want it to
go.
http://www.actionplan.com/aptk.html
Share
Action Plan Marketing and Get Paid
$$$
If
you share Action Plan Marketing anyway, I
encourage you to join my Affiliate Program and make
a few dollars in the process. You can find complete
details at this link:
http://www.actionplan.com/affiliate.html
Until
next week, all the best,
Robert
Middleton
ACTION
PLAN MARKETING
Helping Independent Professionals Attract More
Clients
www.actionplan.com
210
Riverside Drive
Boulder Creek, CA 95006
831-338-7790
Contact
by email
©
2006 Robert Middleton, All rights reserved. You
are free to use material from the More Clients
eZine in whole or in part, as long as you include
complete attribution, including live web site link.
Please also notify me where the material will
appear. The attribution should read:
"By
Robert Middleton of Action Plan Marketing. Please
visit Robert's web site at http://www.actionplan.com
for additional marketing articles and resources on
marketing for professional service
businesses."
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