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- Beyond Intentions -

If you want to make things happen in your business you have to go beyond
intentions. You need to be unreasonable.


In last week's More Clients entitled "An Intention Experiment" I challenged my subscribers to write down an intention every day - something that was desirable, but not predictable.

I got more email back from this than any eZine in memory. People reported that they had received unexpected checks in the mail, gained new clients and workshop participants, etc.

On my blog I had reports of reducing blood pressure by creating an intention, as well as a lot of validation that creating intentions clearly does work.

Some of those reading this are the *clearly converted* while many others maintain a health skepticism. But I hope it's not a matter of believing or not believing. Experiment and discover for yourself.

If you want to take this to the next level, get the Action Plan ToolKit and do all the exercises. One on the most powerful is the "Create Your Day Worksheet" where you not only write down your primary intention daily but work through the negative intentions that are opposing your intention.

If you already have the ToolKit, go back and experiment with this Worksheet (under Module 5). When you also take into account the negative intentions that will predictably arise during the day, and learn how to work with them (not resist them), you may be happily surprised at the results.

But that's only the start.

When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business.

It's quite common for Independent Professionals to be so worried about being rejected, doing the wrong thing, offending someone, being comfortable or being "too out there" that there isn't much room to remember what marketing is really about:

"Getting your message out there as widely as possible so that you can serve as many people as you can in the most effective and creative ways imaginable."

So why aren't you...

Consistently improving the messages on your web site so that they communicate powerfully about what you can do for your clients? Instead you put up with a half-baked design and pages with ten bullet points that communicate virtually nothing.

Being in touch with your clients and prospects on a regular basis - ideally every single week - with an eZine or monthly with a mailed newsletter? Instead, you get busy on a project and forget to stay in touch for several months and wonder why the pipeline has dried up.

Speaking, writing articles, delivering teleclasses and becoming a force to be reckoned with? Instead, you're playing it safe, not sticking your head out too far, afraid you might be subject to criticism or ridicule.

It's very easy to come up with reasons why not. I've heard hundreds of them. The thing to realize is that these are all just negative intentions holding you back from realizing your true intentions.

You know, the intentions to make a difference in the world, to really matter, to make an impact, to change something for the better. Instead, we sell out more often than not and do what is "reasonable and acceptable."

It doesn't have to be that way. Time to get back to that daily intention, that powerful act of creating and say to yourself every morning: "This is something that WILL HAPPEN. I don't know how yet, but I'll find a way." Don't you think that's a more fulfilling, enlivening way to run your life and business?


The More Clients Bottom Line: "This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy." - George Bernard Shaw

Please share your thoughts on today's More Client in the More Clients Blog at:

This Week's Featured Product:

The Actin Plan ToolKit

No more excuses. Master the art of setting intentions and working with Negative Intentions. This is the most important work you can do for yourself and the world (not to mention your business!)

Five powerful Modules that will get you on track and creating and implementing marketing plans that will get your business where you want it to go.


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If you share Action Plan Marketing anyway, I encourage you to join my Affiliate Program and make a few dollars in the process. You can find complete details at this link:


Until next week, all the best,

Robert Middleton

Helping Independent Professionals Attract More Clients

210 Riverside Drive
Boulder Creek, CA 95006

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© 2006 Robert Middleton, All rights reserved. You are free to use material from the More Clients eZine in whole or in part, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear. The attribution should read:

"By Robert Middleton of Action Plan Marketing. Please visit Robert's web site at for additional marketing articles and resources on marketing for professional service businesses."