The Online Marketing Newsletter
for Independent Professionals
from Action
Plan Marketing
and Robert Middleton
-
Breaking into Online Marketing -
Want
to get into online marketing? If you want to do it
right
(and make money at it), here are the steps I
recommend.
More
and more Independent Professionals want to jump
into online marketing. I'm seeing it
everywhere, including in my Marketing Action
Groups. They want to develop and sell e-books,
e-courses, teleclasses and other information
products.
My
business has been online since 1996 and I've been
selling online since 1998. I've had a lot of
luck with it, but it certainly hasn't been easy. It
takes a lot of work and knowledge to be
successful.
There
are also many models for successful online
marketing. Some prefer the "stand-alone sales
letter page" that you drive web traffic to. I
prefer a comprehensive web site with various
products and services that I promote through this
eZine.
If
this is something you want to add to your
business, here are some of my recommendations
for getting off on the right foot.
1.
Get a good web site and learn to update it
yourself. You need to have the flexibility to
make changes and add things on the fly. You need to
be comfortable with the basic technical aspects of
the web. And you need to have a site with good
content. From there you can add pages for specific
online products.
2.
Build your email list. Perhaps nothing is more
important than this one. You can't build a big,
responsive list overnight, so might as well start
now! You need to know about keywords, article
placement, Google AdWords, and the best way to
convert web visitors into subscribers (some
resources below).
3.
Send out an eZine regularly. No, make that weekly.
This isn't the only way to do it, but you will
grow your list much faster if you send out your
eZine more often. The best subscribers actually
come via word-of-mouth. And the more it gets out
there, the more it is passed along. EZines drive
online sales. Period.
4.
Develop an online product. I've had the most
success with the Infoguru Marketing Manual (an
e-book), and TeleClasses of all kinds. You need to
have solid information that conveys real value. The
manual is more than an e-book, as you know. Those
who buy get a lot, and as a result, it's still
selling well five years after launching. What will
your online product be?
5.
Write a good online sales letter. This is the
big key to success. Most letters either don't tell
enough or they go over the top. You have to
powerfully communicate the value of your offering
in no-nonsense, benefit-oriented copy. I recommend
getting some help with this from an experienced
direct mail copywriter. I had help from one of the
best. It really paid off.
6.
Commit to mastering the ideas and principles of
online marketing. Read books, ebooks and attend
seminars. The best Internet seminars are expensive
but they are worth every dime. I've invested over
$10K in Internet Seminars. This has been my best
overall business investment in years.
This
is my model and it works brilliantly. The only
drawback is that I can't develop products fast
enough to meet the demand and that I don't have
enough time on my calendar to lead more Marketing
Action Groups. I guess those are good problems to
have!
Below
are some of the best resources for online
marketing. Some are mine, some are from people
whom I trust. Check them all out and jump
in.
The
Web Site ToolKit
- A comprehensive tutorial that explains what
you need on your web site to build trust and
credibility. Contains dozens of resources to help
you build a great web site.
http://www.actionplan.com/wstk.html
The
TeleClass on
TeleClasses
- Gives you everything you need to know to create,
launch, conduct and profit through leading
TeleClasses. Tons of value for a very low
price.
http://www.actionplan.com/telcontelc.html
Boost
Business With Your Own
eZine
- This ebook by Alexandria Brown is the place to
start if you want to create a successful eZine.
Tons of great information and very specific
how-tos.
http://tinyurl.com/8hlt8
Make
Your Site Sell and Make Your Knowledge
Sell
- These two massive e-books by Ken Evoy really
helped me when I was developing my online
marketing. Tons of great ideas and also very
affordable.
http://myss.sitesell.com
They
System Seminar
- Bar none, the best Internet Seminar out there.
Held only once a year. The next one is in Chicago
in May. If you're serious about making your online
business successful, move heaven and earth to
attend. Start with the free email
course.
http://www.TheSystemSeminar.com
*
The
More Clients Bottom Line:
If
you're going to get into online marketing, make a
commitment to give it 100%. Don't be a penny
pincher - invest in the tools, resources and
professional help that will get you off to a fast
and successful start.
Do
you have some good resources for online marketing
that are appropriate for Independent Professionals?
Please share them on the More Clients Blog
at:
http://www.actionplan.blogs.com
*
This
Week's Featured Product:
The
Actin Plan ToolKit
In
addition to the web tutorial that guides you
through the content of every single page on your
site, the Web Site ToolKit also includes the
following.
•
Extra TeleClass on "Building a Massive,
Responsive Email List"
•
A list of web designers, writers and
editors
•
Over 50 samples of actual web pages to
emulate
•
Dozens of web tools and other online
resources
If
you want to have a great web site, this ToolKit
will save you dozens of hours and hundreds of
dollars.
http://www.actionplan.com/wstk.html
Share
Action Plan Marketing and Get Paid
$$$
If
you share Action Plan Marketing anyway, I
encourage you to join my Affiliate Program and make
a few dollars in the process. You can find complete
details at this link:
http://www.actionplan.com/affiliate.html
Until
next week, all the best,
Robert
Middleton
ACTION
PLAN MARKETING
Helping Independent Professionals Attract More
Clients
www.actionplan.com
210
Riverside Drive
Boulder Creek, CA 95006
831-338-7790
Contact
by email
©
2006 Robert Middleton, All rights reserved. You
are free to use material from the More Clients
eZine in whole or in part, as long as you include
complete attribution, including live web site link.
Please also notify me where the material will
appear. The attribution should read:
"By
Robert Middleton of Action Plan Marketing. Please
visit Robert's web site at http://www.actionplan.com
for additional marketing articles and resources on
marketing for professional service
businesses."
|
