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More Clients - the Online Marketing Newsletter
for Independent Professionals
from Action Plan Marketing
and Robert MiddletonIn This Week's Issue: There are a lot of things you can do to
market your services. But if you miss this, you're sunk
Blue Man Marketing
Every time I go on vacation I try to come away with a few ideas
about marketing. As I sit here in the Las Vegas Airport on the way
home, I'm wondering what Las Vegas can teach the average
Independent Professional about marketing.Well, let me focus on just one thing... one rather odd thing... the
"Blue Man Group." This is a rather unclassifiable act with three
guys who look like their heads have been dipped in blue paint.
They do strange things with drums and pvc tubes and confetti,
amongst other things.And if you go to Vegas, you can't escape the Blue Man Group.
There's a billboard at the Airport and in the taxi from the airport
there's a display and a video. Billboards are everywhere and several
casinos feature signs and video previews. They have full-page ads
in all the Vegas publications (free in every cab and hotel) and flyers
are everywhere you look.You get the idea. The Blue Man Group is all over Vegas.
And the BMG folks don't just depend on reputation and word-of-
mouth (like most Independent Professionals), they make sure that
if you come to Vegas you absolutely won't miss them or forget
them. And that's why they have sell-out crowds.Yeah, I know what you're thinking. "How can I possibly get the
attention and visibility that the Blue Man Groups does? I don't
have a million dollar budget for videos, billboards, hotel displays
and full-page advertising."Of course not, but you don't need that kind of visibility as an
Independent Professional. You can have very focused visibility
just for your target market, spend very little money and still
never be forgotten by your potential clients.Here's a few ways to make sure they never miss or forget you:
• Network consistently in organizations that are made up of
potential clients or those who can refer you to clients. People
see you, meet you and remember you.• Speak for professional groups locally and in conferences
nationally. Speaking will raise your visibility while increasing
your credibility.• Offer free or low-cost teleclasses to those on your mailing list
and give them a sample of what you do.• Have a quality, information-rich web site that is available 24
hours a day for potential clients to review.• Send out an eZine more often. I'm becoming convinced that a
monthly eZine won't give you the visibility you want. Consider a
bi-weekly eZine or even a weekly one.• Appear in magazines your potential clients read by submitting
articles. It's easier than you think. Every magazine is hungry for
good content. Contact editors with your idea.If you do some or all of the above activities, you'll also achieve
what the Blue Man Group has. They have "Marketing Synergy." This
means that the combination of all their marketing efforts is more
than the sum of the parts.Yes, there are other things you need to do in your marketing to be
successful, but if you work consistently on your marketing visibility
it will seem like you're everywhere as well.More on "Blue Man Marketing" in Marketing Flashes below.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The InfoGuru Marketing Manual
This comprehensive marketing manual for Independent Professionals
is the flagship product of Action Plan Marketing. Written by Robert
Middleton over several years, it contains more than 20 years of
accumulated wisdom on how to attract clients with less struggle.Why is the InfoGuru Manual for you?
- It was developed exclusively for Independent Professionals such
as consultants, coaches, trainers and other service professionals
who are great at what they do, but have a hard time consistently
attracting clients to their businesses.- The manual is based on a few powerful marketing principles that,
once you understand them, might seem obvious but are missed by
almost everyone (and implemented by even fewer).- The marketing principles contained in the manual will help you
increase interest in your services, build trust and credibility with
prospects, get prospects wanting to learn more about what you do,
and create a steady stream of word-of-mouth business.- It goes way beyond theory, vague generalizations or concepts, and
contains hundreds of hands-on marketing strategies and action plans
that are easy to implement, even if you have no marketing experience.- It includes foundational marketing information on things like creating
an attention-getting marketing message, and then goes into depth on
the most recent marketing techniques of web marketing and eZines.- You can read it like a book -- you can go through it slowly and
do the exercises like a home-study course -- or you can refer to it
whenever you have a question about marketing your business.- It comes with a boatload of extras, including audio files, articles,
and the InfoGuru Support Forum, where you can get any question
about marketing answered for free.- The Support Forum can be used to answer questions, provide
resources, and get "peer-review" of marketing materials, web sites,
proposals and sales letters, as well as explore the more complex
and confusing aspects of attracting clients to your business.- It will help remove the mystery and struggle about marketing
and selling that so many Independent Professionals experience,
and will help you realize that marketing can actually be fun.- It comes with my unconditional guarantee. Get it and try it. If you
don't think it's worth much more than what you paid, tell me and I'll
refund 100% of your purchase price.- Unlike most marketing information sold on the web, the manual is not
only available in digital form (.pdf file) for immediate download, but for
just a few dollars more you can get a printed manual as well.- The InfoGuru Marketing Manual was published in February of 2001,
and it's just as relevant today, because I add to it regularly with updates
of the manual that can be downloaded repeatedly at no additional cost.- If you are looking for one tool that will help you attract clients with
an approach and methodology that is highly effective but doesn't
compromise your integrity, you've found it!For complete details and to order online go to:
www.actionplan.com/infoguru.html~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Marketing Flashes on "Blue Man Marketing"
* To get good results from visibility marketing you first need to
make sure you are seen by your potential clients. Where do they
congregate? What do they read? What web sites do they visit?* A Blue Man Group ad or billboard is instantly recognizable.
All your marketing materials and activities need to carry a
consistent message and look or it won't have much impact.* Repetition is key to visibility marketing. Those who speak
more, write more articles, give more teleclasses and send out
their eZine more consistently will get better results.* Media exposure, while hard to repeat consistently, gives great
visibility with added credibility. Do you have a newsworthy angle
to something you're doing? Approach a local paper with your story.* You must be persistent with your visibility. Repeated exposure
is needed to get a response from your marketing. You will get
bored with your marketing a lot sooner than your prospects will.Until next week, all the best,
Robert Middleton
ACTION PLAN MARKETING
Helping Independent Professionals Attract More Clients~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
210 Riverside Drive
Boulder Creek, CA 95006
831-338-7790© 2004 Robert Middleton, All rights reserved. You are free
to use material from the More Clients eZine in whole or in part,
as long as you include complete attribution, including live web
site link. Please also notify me where the material will appear.
The attribution should read:"By Robert Middleton of Action Plan Marketing. Please visit
Robert's web site at http://www.actionplan.com for additional
marketing articles and resources on marketing for professional
service businesses."* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
