The Online Marketing Newsletter
for Independent Professionals
from Action
Plan Marketing
and Robert Middleton
-
Lessons from a "Marketing Nun" -
Lost
your passion for marketing? Let a Catholic nun
inspire you!
I
have a lot of interesting subscribers to More
Clients. One of the most interesting is Sister
Patricia Proctor, a Catholic nun living in a
monastery in Spokane Washington.
I
realized she was a subscriber when she ordered my
InfoGuru Manual and Marketing Mastery CD set last
year. And then she applied to my Marketing
Action Group. She's about to start her third MAG
semester and is my star student!
What's
going on here?
It
turns out Sister Patricia is so into marketing
because she's responsible for several web
sites, sells lots of products online to
Catholics looking to renew their faith, and has
authored several bestselling books on Catholic
topics. You can see the web sites she's written and
designed here: http://poorclare.com/
Sister
Patricia is not only an inspiration to Catholics
throughout the world, she should be an inspiration
to marketers as well. When I read her web site
about becoming a nun (the vocation web site), I was
moved by her description of a life of devotion,
work and prayer. If you've ever thought of becoming
a nun, this just might persuade you!
What
makes her sites so successful is her authentic
voice. She's not just giving a rote description
of the work of the monastery, but an impassioned
picture of a life dedicated to God.
If
only the average Independent Professional could do
as well.
Make
no mistake, passionate commitment is very
persuasive. When you're passionate, your
potential clients catch your spirit. They want to
participate with you and soak up some of that
energy. They'll start expecting success, because
you're living it.
David
Ogilvy, the famous advertising executive, once
said, "You can never bore someone into doing
business with you!" No, you need to interest
them, intrigue them, entertain them and get them
completely involved in your story and its
possibilities - as Sister Patricia has done in her
marketing for the Monastery of St.
Clare.
Sister
Patricia shared the following with me in an email
this week:
"What
I have decided to work on in the next three
months - (following your advice again) is to
market the vocation site so that it gets in the
mainstream of young catholic adults. I have been
brainstorming like crazy the last couple of days
after listening to your Action Toolkit session
again on marketing.
"I
need to write articles and get them posted not
only on my site but in some vocation magazines,
and send them to Catholic Youth ministers and to
parish priests who might have a young person
come to them for information.
"I
am starting the Vocation Web Teleclass for other
Poor Clare communities in May. So far I have six
houses that are interested in taking this class.
I am really excited about doing this - not just
because I can share with others what you have
given to me - but it will push me to go further
into developing my own site and materials in
order to clarify each action step they should
take to make better sites.
"My
only problem will be curbing my enthusiasm from
all I have learned the last six months enough
not to blow their minds out of the water before
they get started!"
Most
of us are just trying to keep up with you, so go
ahead and blow their minds, Sister Patricia.
The Catholic church may never be the
same!
*
The
More Clients Bottom
Line:
If a Catholic nun in a monastery can be a true
InfoGuru Marketer, you can as well. Get in touch
with the passion for your business and the
difference you want to make, and don't let anything
stop you from making it happen.
What's
the passionate core of your business that you can
share with others? Please let us know on the More
Clients Blog at:
http://www.actionplan.blogs.com
*
This
Week's Featured Products:
Here
are the tools Sister Patricia used to jump start
her marketing and her web sites:
The
InfoGuru Marketing Manual
This
is the all-in-one comprehensive guide (bible) for
attracting clients. And it's more than just a
manual. It includes the 288 page manual itself,
over 12 hours of Audio Tutorials and a Support
Forum to answer your marketing questions and give
you feedback.
http://www.actionplan.com/infoguru.html
The
Web Site ToolKit
Every
InfoGuru needs a web site, but not just any old
site will do. You need to effectively
communicate your marketing message on this site and
then get it designed for maximum impact. This
ToolKit is a tutorial that will guide you every
step of the way.
http://www.actionplan.com/wstk.html
The
Action Plan ToolKit
It's
one thing know what to do, but quite another
getting it done. This ToolKit was designed to
help you focus on your prime marketing intentions,
get past your blocks to marketing, generate ideas
and create and implement a plan that will actually
work for you. Lots of practical inspiration in this
ToolKit.
http://www.actionplan.com/aptk.html
Until
next week, all the best,
Robert
Middleton
ACTION
PLAN MARKETING
Helping Independent Professionals Attract More
Clients
www.actionplan.com
210
Riverside Drive
Boulder Creek, CA 95006
831-338-7790
Contact
by email
©
2006 Robert Middleton, All rights reserved. You
are free to use material from the More Clients
eZine in whole or in part, as long as you include
complete attribution, including live web site link.
Please also notify me where the material will
appear. The attribution should read:
"By
Robert Middleton of Action Plan Marketing. Please
visit Robert's web site at http://www.actionplan.com
for additional marketing articles and resources on
marketing for professional service
businesses."
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