More Clients - the Online Marketing Newsletter
for Independent Professionals
from Action Plan Marketing
and Robert MiddletonIn This Week's Issue: Are you limiting yourself to what you think is possible? Time to think the unthinkable.
Thinking - And Doing - The Impossible
Last night I watched the very enjoyable, interesting and thought- provoking movie, "What The Bleep Do We Know?" and it really got my mind spinning (which seems what it was designed to do).
If you haven't seen it yet, it's not easy to sum up in a few words, but what it got me thinking about is that we have infinite possibilities available to us and yet our tendency is to limit those possibilities to what we're comfortable with.
In fact, we're addicted to our limitations.
We get into ruts of buying into our limitations and live as if these limitations were the gospel truth. Take your business and your marketing, for instance. (Of course I'd focus on that!)
What do you think is possible or not possible in your business?
If you try to imagine something really big - such as doubling or tripling your income in a year, isn't it hard to even think that, let alone believe it's possible?
We literally can't see possibilities outside of our limitations.
So when you hear that one of the participants in my Marketing Action Groups increased his income by fifteen times (fifteen hundred percent) in less than a year, aren't you totally skeptical?
And even if you're not skeptical, don't you automatically assume that this is a "special case" that couldn't possibly apply to you?
What I think is actually possible in business has changed pretty dramatically in the past few years; I've seen clients produce results that were totally unpredictable. However, I'm still attached to some limiting beliefs.
For example, here's one thing that I've believed for a very long time:
***You can't get appointments with top executives and CEOs of large corporations that you previously had no connection with.***That's impossible. Isn't it?
If there's one question clients have asked me over the years that I've had no good answer for, it was this: "How do I get into big companies when I have no contacts?"
I told them it was impossible.
And then I got an email from my friend Bob Serling, proving to me that it wasn't only possible, it was easier than you could imagine if you followed his simple approach to the letter.
Bob built a business-to-business software company using this approach, landing huge accounts with corporations. Then he sold the company seventeen months later for $6.2 million.
Look, maybe you don't want to do anything remotely resembling this. You only want to establish a successful coaching practice or make a comfortable living as a corporate trainer.
But what if you could think the unthinkable?
The makers of "What the Bleep Do We Know?" certainly did. Their intention is to have 100 million people see this film. A pretty crazy goal given that the movie doesn't neatly fit into any category of film you've ever seen before.
But I'd put money on it happening. The power of conscious intention is very powerful and it opens up possibilities where impossibility used to reign supreme.
What I'm urging you to do is to peek outside of your proverbial box and see if it's not a whole lot more fun, exciting and profitable than what's currently inside that box.
Yes, you could grow your business - perhaps dramatically.Yes, you could make a huge contribution to your clients.
Yes, you could change the world in exciting new ways.
Yes, you could use marketing as a tool to leverage these results.
You might say that the purpose of Action Plan Marketing is to open you up to new possibilities for marketing your business and making your contribution real in the world.
Thank you to the thousands of customers and clients who are making this vision a reality every single day.
The More Clients Bottom Line: The impossible is impossible because you say it is. And you will find evidence to prove it. Isn't it time you opened yourself to the impossible? What would your business and life look like if you did?
Getting into Large Corporations
When Bob Serling shared his program for doing this, it not only interested and impressed me, it WOWed me. I had never seen something so simple and obvious (which up to this point had seemed completely impossible) for getting in at the top.
I was so excited about it that I worked with Bob to add value to the program in the form of an 80-minute interview that explains some of the finer points of the program in even more depth.
If you want to get the attention of - and appointments with - top executives in large corporations (even Fortune 500 companies), learn more about Bob's program: "Take Your Business to the Top."
I promise you'll find it exciting as well.
http://www.actionplan.com/tybt.html
Marketing Action Groups starting soon
The Marketing Action Groups were an impossible dream come true. For about two years I attempted to create a program that Independent Professionals around that world could attend that would actually result in them attracting more clients.
My breakthrough was an action-oriented program that "holds your feet to the fire" and gets you doing the things you keep putting off to market yourself successfully. (It goes waaaaay beyond information.)
Action Group participants create an attention-getting marketing message, develop persuasive marketing materials and outline an initial marketing plan designed to consistently attract more business.
We're going into our third year with the Marketing Action Groups and I've made some exciting changes to make the groups more successful than ever.
If it's time for you to step into a new reality for your business and marketing, check it out here:
http://www.actionplan.com/actiongroup.html
The Web Site ToolKit shows you how
Every month about 2000 new small business owners sign up for the More Clients eZine. One of the reasons they do is because of how I've made the offer on my web site.
It's not rocket science, but almost everyone misses it completely.
The web site is the key. And if you'd like to start producing similar results in your business, you need to know what to put on your site to make your visitors respond to your offer.
The Web Site ToolKit teaches you how.
http://www.actionplan.com/wstk.htmlNote: We're offering the Web Site ToolKit for $39 until we have sold 1,000 copies and then the price goes up to $49. We are currently at about 910 copies.
Until next week, all the best,
Robert Middleton
ACTION PLAN MARKETING
Cracking the Marketing Code for Independent Professionals~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
210 Riverside Drive
Boulder Creek, CA 95006
831-338-7790© 2005 Robert Middleton, All rights reserved. You are free to use material from the More Clients eZine in whole or in part, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear. The attribution should read:
"By Robert Middleton of Action Plan Marketing. Please visit Robert's web site at http://www.actionplan.com for additional marketing articles and resources on marketing for professional service businesses."
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