More Clients - the Online Marketing Newsletter
for Independent Professionals
from Action Plan Marketing
and Robert MiddletonIn This Week's Issue: Is there a formula for making more money as an Independent Professional?
Six Steps to More Money
How can you make more money in your professional service business? A lot more money. As much money as you can spend with some left over for long-term savings. Throw in nice vacations, a few luxuries and private schools for your kids.
I'm not talking filthy rich, but very comfortable.
Imagine not having to save for that new laptop. You just buy it. Major home renovations. No problem. An emergency expenditure? No longer a disaster.
How much more would you have to make than you're making now? Would you have to double or triple your income to reach your financial goal and have money no longer be a major issue for you?
This isn't the world's most comfortable conversation is it? It makes us squirm a little when we talk about money. We feel it's kind of crass.
But I'm bringing it up because I believe that in your heart of hearts, that's one of the main things you want from your business. You want financial independence. You want to be rich.
And at the same time you want your business to make a difference, to make a contribution, to give you the freedom to do something you love. You want your business to be ethical, to offer great service and nurture both your head and your heart.
But it's not unusual to think we can't have both.
I'm here to tell you that you can. You can have a business that makes more money than you ever thought possible - without losing your soul, without compromising your values.
And you can have fun doing it! Certainly more fun than almost anything else you can do (other than spending quality time with your family and close friends).
However you won't get there with luck, good connections, hard work, perseverance or even great marketing strategies. Sure, all of those are nice to have, but they don't guarantee success.
So, what does?
It only took me twenty years to crack the code on this one, but here it is in a nutshell: The formula to get everything you want and deserve in your business and your life consists of six deceptively simple but powerful steps.
1. Set a clearly defined goal for exactly what you want - in your business and in your life. Write it down. Make it real in every possible way *inside your mind* (thoughts, feelings, images).2. Identify those thoughts that are holding you back (because nothing else can hold you back) and rigorously question their validity until they loosen their grip on you.
3. Let your imagination run wild to discover ways you can make your goal become real. Brainstorm and research all the possible avenues for making your aim a reality.
4. Create a detailed and organized plan that will lead to the realization of your dreams. Copy success by following proven strategies that have worked for others. You don't have to re-invent the wheel.
5. Manage your time and resources so that the key action items find their way onto your calendar and get completed in a timely manner. Put your focus on the top priorities and move them steadily forward, avoiding distractions.
6. Seek out and take advantage of all the support you can get with the five steps outlined above. Realize that it is impossible to accomplish your goal completely alone. Find a mentor, coach or mastermind group to keep you on track.
That's it. Six steps. Repeat as necessary.
There are many domains of success (art, science, athletics, business, etc.), but if you want rapid advancement, I recommend you employ the above six steps without exception. If you want to make a lot more money than you're making now, this is where you need to start.
The domain I've practiced for over twenty years is how to grow your business, attract more clients and make more money by effectively marketing your professional services. I've had some success at it.
If this is the domain you want to master, I invite you to participate with me - at a foundational level with the products outlined below - or at an advanced level with my Marketing Action Groups. I will help you get where you want to go.
* The More Clients Bottom Line: If you are serious about earning both riches and fulfillment as an Independent Professional, make the commitment to learn and master the six steps to realizing your dreams. There's really no other way.
The tools that will help get you there
People often ask me in what order they should buy and utilize my products and services. This is what I recommend:
Start with The Action Plan Toolkit. It guides you through the six steps as outlined above. This is by far my most important product. It provides the structure for the all other products to work more effectively. It will get you focused, unstuck and on track.
http://www.actionplan.com/aptk.htmlNext get the Web Site ToolKit. If you don't have a web site, you don't have a firm foundation for your marketing. This ToolKit will give it to you. It guides you step-by-step through the process of creating persuasive online marketing information.
http://www.actionplan.com/wstk.htmlThen get the InfoGuru Marketing Manual. This gives you all the hands-on, how-tos you'll need to actually market your services. It will become an indispensable guide for attracting clients to your business for years to come.
http://www.actionplan.com/infoguru.html
Finally (for those who are ready to take their business to the next level, create a winning plan and put it into action), the Marketing Action Group provides the structure and support you've always wanted to help you attract more clients and make more money.
http://www.actionplan.com/actiongroup.html
Until next week, all the best,
Robert Middleton
ACTION PLAN MARKETING
Cracking the Marketing Code for Independent Professionals~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
210 Riverside Drive
Boulder Creek, CA 95006
831-338-7790© 2005 Robert Middleton, All rights reserved. You are free to use material from the More Clients eZine in whole or in part, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear. The attribution should read:
"By Robert Middleton of Action Plan Marketing. Please visit Robert's web site at http://www.actionplan.com for additional marketing articles and resources on marketing for professional service businesses."
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